Articles
Tag: behavior (page 6)
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OECD Case Study: Customers Are Looking for Answers, Not Books
Why do people read a book? Why do they watch a video? In a business setting it's because they want to get something done. They have a task to complete, a problem to solve.
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WEM: Search Engine Optimization (SEO) Pitfalls
Bringing someone to your website is just the first step. Unless they complete a task you have wasted time and money. The Google homepage is one of the most poorly search engine optimized websites on the Web.
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A Look Back at Web Engagement in 2010
This year CMSWire closely examined the different ways companies are approaching web engagement management (WEM). From the iPhone to the iPad to mobile browsers, applications and beyond one thing became clear: engagement environments extend far beyond the desktop.
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Things Are Better Than We Think
As 2011 approaches perhaps the best thing we can hope for is some optimism. I remember being on a flight to Iceland a couple of years ago and feeling apprehensive as the plane approached the runway.
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WEM: We Manage What We Can EASILY Measure
The challenge of management is not just measurement. It's measuring the right things. There is an old saying among managers: If you can't measure it you can't manage it.
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WEM: The Drawbacks of Talk Aloud Usability Testing
A primary rule of web management is: 'Do as I do, not as I say'. So why do we ask people to say what they're doing during usability tests? About a year ago I listened to a university professor explain concisely how he liked to use a particular website.
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WEM: Content Management Equals Continuous Improvement
Managing content can yield enormous rewards, but it requires a continuous improvement model. I was recently testing a website with customers when a simple error became evident.
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Content Strategy: Solving the Problem of Multiple Audiences
Having multiple audiences on your Web site is a challenge for the entire Web team, including content strategists. How do you determine the varying needs of your multiple audiences and solve their content challenges? Here's my approach. I recently had a strange conversation with a client. It went like this:
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WEM: Top Tasks Identification Method Explained
Whenever you get people to vote on a list of tasks, clear trends will quickly emerge. Over the last eight years we have done well over 100 top task identification surveys in six languages with more than 70,000 people participating.
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WEM: Understanding the Core of Web Engagement
The engage word is prolific these days -- its popularity far ahead of the practices which cultivate it. Tools are evolving to help, but they are probably best considered threads in the fabric, rather than the magic solution for your analytic and communicative needs.
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Web Optimization: 3 Key Elements of Task Based Website Management
As web managers struggle to improve their websites, it's increasingly clear that standard tools and practices are failing the cause. Here are 3 important guidelines that will pay dividends -- re-shaping how you approach web optimization.
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Web Engagement: Why Focus Groups Don't Work
The biggest problem in getting to know our customers is that they don't know themselves. Years ago, British Airways (BA) decided to introduce a new service for its first class passengers on long haul flights.
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Web Optimization: The Myth of the 3 Click Rule
The assumption that users must be able to access all content with a maximum of 3 clicks is simply false, and we have the data to prove it. Website, and Intranet, design has matured almost beyond recognition since the early nineties.
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Demystifying Web Engagement - Part 1 - Capabilities
I’ve discussed Web Engagement here for CMSWire before and in my last article I scratched at the surface of defining what web engagement management (WEM) is.
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