Articles

Tag: behavior (page 9)

  • What is Web Engagement Management (WEM)?

    Some say WEM's the latest WCM marketing ploy. Some have never heard the phrase. We think Web Engagement Management (WEM) is an important change in the way people build and utilize web content management systems. The Web as We Knew It Step back with us for a second.

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  • How to Measure the Success of Your Intranet

    Focus on saving time for your employees if you want to create an intranet that delivers true value to your organization. "The source of material civilization is developed power," Henry Ford wrote in 1926.

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  • Usability: Navigation is More Important Than Search

    Recently, we did some extensive task testing with a technical audience. 70 percent started the task by clicking on a link, 30 percent used search. The larger the website, the more important it becomes to have quality search. However, the foundation of all great websites is, and always will be, quality navigation. In fact, there is a direct correlation between the quality of

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  • Web Design: The Decline of the Homepage

    More and more customers are going straight to specific pages on your website, rather than the homepage. In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent.

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  • Web Customers Care About Tasks, Not Goals

    Talking about customer goals is the biggest mistake a website can make. That's how you lose the impatient customer. A couple of months ago we needed to find a new house cleaner. I went to lots and lots of house cleaner websites and became more and more frustrated.

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  • Customers: Irrational Sheep or Intelligent Strangers?

    On the Web the best way to think of your customers is as intelligent strangers whose most precious resource is their time. In Ireland, the Catholic Church is facing a crisis of trust and confidence.

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  • Listening to Your Customer Through Social Media

    One of the most important steps to take before speaking to your customers through your web content is learning what they want, and what opinions they have about you and your competition.

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  • Rise of Evidence in Human Decision Making

    Technology should be embraced when it leads to better decision making. Human experts should not be followed blindly. "The door is closed.

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  • Optimizing Content: This Article is for Information Purposes Only

    Do not act based on anything you might read in this article. It is purely for information purposes only. Information is the "communication or reception of knowledge or intelligence," according to the Merriam-Webster dictionary. But that's not how most organizations see information; written information in particular.

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  • Web Economy: The Shift to Service

    Cloud computing and virtualization reflect a general movement driven by the Web: a shift towards a more service-driven economy. There are two major trends that are now coming together to reshape our economies and societies. One is the continuing replacement of humans by computers in the workplace.

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  • Website Design: Impatient Versus Bored

    Customers are much more likely to get impatient with your website than they are to be bored with it.

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  • Forrester: Most U.S. Internet Consumers Using Multiple Channels

    Your website is your primary communication tool, so you give it plenty of love. However, research says this is not sufficient as more than 70% of U.S. Internet consumers are now using multiple channels.

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  • Business Optimization: People Are Not Always the Problem

    Managers in large organizations are too concerned with downsizing and cost cutting and not concerned enough with efficiency, productivity and customer satisfaction.

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  • Poll Results: Web Analytics Need More Love

    Our latest poll showed that while web analytics usage by our readership was strong for a good number of you, more than 65% of respondents have significant work to do.  Here's a review of the results peppered with the opinions and commentary of some experts in the analytics space.

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