Articles

Tag: behavior (page 9)

  • Listening to Your Customer Through Social Media

    One of the most important steps to take before speaking to your customers through your web content is learning what they want, and what opinions they have about you and your competition.

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  • Rise of Evidence in Human Decision Making

    Technology should be embraced when it leads to better decision making. Human experts should not be followed blindly. "The door is closed.

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  • Optimizing Content: This Article is for Information Purposes Only

    Do not act based on anything you might read in this article. It is purely for information purposes only. Information is the "communication or reception of knowledge or intelligence," according to the Merriam-Webster dictionary. But that's not how most organizations see information; written information in particular.

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  • Web Economy: The Shift to Service

    Cloud computing and virtualization reflect a general movement driven by the Web: a shift towards a more service-driven economy. There are two major trends that are now coming together to reshape our economies and societies. One is the continuing replacement of humans by computers in the workplace.

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  • Website Design: Impatient Versus Bored

    Customers are much more likely to get impatient with your website than they are to be bored with it.

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  • Forrester: Most U.S. Internet Consumers Using Multiple Channels

    Your website is your primary communication tool, so you give it plenty of love. However, research says this is not sufficient as more than 70% of U.S. Internet consumers are now using multiple channels.

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  • Business Optimization: People Are Not Always the Problem

    Managers in large organizations are too concerned with downsizing and cost cutting and not concerned enough with efficiency, productivity and customer satisfaction.

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  • Poll Results: Web Analytics Need More Love

    Our latest poll showed that while web analytics usage by our readership was strong for a good number of you, more than 65% of respondents have significant work to do.  Here's a review of the results peppered with the opinions and commentary of some experts in the analytics space.

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  • The Essence of a Successful Persona Project

    Personas are a flexible and powerful tool for user researchers. They're also one of the most misunderstood. When done well, they ensure the team focuses on the needs and delights of their users. Like other effective user research techniques, personas deliver confidence and insights to the team.

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  • Eliminating Bad Complexity

    Good complexity leads to greater convenience, choice and options. Bad complexity leads to frustration, wasted time and wasted money. Dimitris is a small business owner in Greece.

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  • 5 Ways Web Design Focuses on Usability

    TechRadar recently delivered what they and top experts consider to be key trends for the next 12 months in web design. At the core, is an increased focus on usability. Smashing Magazine sought to promote better user experiences with storytelling, encouraging designers to capitalize on users' emotions.

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  • The Customer CAN Handle the Truth

    It is time for marketers and communicators to stop treating customers like little children and start treating them like intelligent adults.

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  • When do You Have too Much Information?

    Modern organizations have armies of people trained in producing and publishing information, but there is a huge and growing lack of people who are skilled at organizing, analyzing and prioritizing it.

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  • Building a Brand on the Web

    You build a brand on the Web one click at a time. You destroy your brand by wasting your customers' time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online.

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