Articles
Social media and mobile applications reportedly have an outsize influence on shopping behavior -- and many companies have shaped their online experiences accordingly in the last few years. Now shoppers and retailers are both looking to the next stage in this evolution.
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With Thanksgiving Day, Black Friday and Cyber Monday sales looming, new super-powerful game consoles — the PlayStation 4 and Xbox One — appear to be the hot tickets this year.
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October saw its traditional raft of mobile device launches, but November is when the sales will really fly. It's when all those buying for the holidays enter the market. With Black Friday looming, expect buy buttons to be clicked and registers rung at record speeds.
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Holiday shoppers spent 20% more on Black Friday this year compared to last year, and several real trends emerged from an IBM study based on its Benchmark digital analytics package.
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Windows 8 might be on many shelves inside new PCs, Surface tablets and via cheap upgrades, but the public isn't buying it in massive numbers, at least not yet.
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With over $1 billion spent online by Black Friday stay-at-home shoppers, expect Cyber Monday to be just as busy as the deals keep on coming.
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Those looking for an iPad or MacBook bargain had better get their clicking-fingers ready, as Apple Stores around the world reboot for the company's Thanksgiving sale.
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Those who were waiting for the mobile-equipped versions of the latest iPads can now rush out to the store and bask in their 4G goodness, and the ensuing huge data bills.
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IBM Coremetrics Benchmark Report announced a 39.3% increase in online Thanksgiving day spending that served as a prelude to an almost 25% increase in online sales growth over last year's Black Friday numbers.
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If you had little doubt what the most sought-after gadget was over the Thanksgiving break, the stats shows that tablets were the hottest ticket in town. Both online and in-store sales were through the roof as people seem hooked on tablets.
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