Articles
Tag: book reviews (page 2)
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Book Review - Going Social: Excite Customers, Generate Buzz, and Energize Your Brand
If there was ever a concern that digital media would be the demise of book publishing, the pile of social media books that come across my desk say otherwise. People love to write about social media marketing, myself included, despite the fact that the technology and the subsequent strategies
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Book Review: Learn How to Lead With Story
Who doesn’t love a good story?! Over the past year, we’ve heard about the role that storytelling plays in social business, whether it helps connect with customers, relate to employees or otherwise promote your company in the global marketplace. Tell Me a Story In his book, "Lead With A Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire ", Paul Smith, director
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Book Review: Creating the Conversation Company
The first thing you notice when reading The Conversation Company: Boost Your Business Through Culture, People and Social Media by Steven Van Belleghem is that it’s as much about the customer as it is about the company.
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Book Review: The Heretic's Guide to Best Practices
Have you ever wondered why projects continue to fail miserably even when you throw plenty of PM hours towards them to prevent that from happening? How about design meetings that never get anywhere, because logical conversation is stifled? This is something that I deal with every day in my practice,
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Book Review: Social Media in Business
When I cracked open the e-pages of Steve Nicholls' new book, Social Media in Business, I was immediately hooked, especially when I read this: "Organizational problems are really cleverly disguised people issues. Social media is a people issue; the technology is the enabler.
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Book Review: Intranet Management Handbook
Martin White, Managing Director of Intranet Focus Ltd in the UK has a new book out called the 'Intranet Management Handbook'. So, what do I think of this book? I will start with the succinct summary -- this is a truly superb book that will be incredibly valuable to intranet managers,
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Book Review: Enterprise Social Technology
If you were going to write a book about social technology, would you write it in isolation or would you use the wisdom of the crowds? Scott Klososky chose to crowdsource the content of his recent book, Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking and Social Relevance. How to Make the Enterprise Social The book is not meant to be
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Beginning Joomla! A Good Offering For Newbie Web Publishers
Aspiring web designers, listen up! In case you didn't know, Joomla! is one of the premier open source content management systems for publishing content on the internet. And now there's a book that will teach you, the uninitiated, the glories of Joomla! content management. Beginning Joomla! , by Dan Rahmel guides the green reader through comprehensive, step-by-step methods of setting up and running a Joomla! website. Beginning Joomla! was written as a
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Book Review: Design Accessible Web Sites
Too often in our plight to design beautiful, engaging websites, we overlook the unique abilities and disabilities of our users. Sure, we know their demographics, their wants, their desires and maybe even their top tasks. But do we really design with their abilities in mind? Unfortunately, probably not as much as we should ; and maybe
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