Articles
Tag: boris kraft (page 2)
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All I Want for Christmas Is a New CMS
It's been a while since I've written you a letter Santa, but I thought it was worth a try. I’m a CEO of a big fashion company — can’t tell you the name or I’d get in trouble with the management board.
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Digital Transformation Is More Than Skin Deep
Real digital transformation happens below the surface. It takes place on a cultural level and reaches deep into the bones of the company. Digital technology is one tool in this process.
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Tactics Won't Get You Far with Digital Transformation
Many (if not all) of us are facing the challenge of keeping our businesses relevant and successful in a digital age. And many (if not all) are turning to digital transformation as the key to survival. Recent research from MIT Sloan Management Review/Deloitte confirms that digital transformation needs to be
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Mobile is the Journey, Not the Destination
Why mobile needs to be perceived as just one element of the customer experience, rather than a conversion target Retailers have long been frustrated with the slow growth in mobile e-commerce conversions. As smartphones and tablets continue to generate higher usage than desktops, businesses are afraid of losing
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Bringing Mobile Content Management to the Field
What do doctors in disaster zones, lumberjacks in forests and social workers in the UK have in common? They’re all part of the growing — but largely hidden — workforces who are using mobile to transform their working day.
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Spam, Data and Just Plain Bad Marketing
What are some of the worst mistakes people can make with marketing automation? More than nine out of 10 marketers agree that marketing automation is “very important” to the overall success of their marketing across channels, but the problems start when marketers forget that automation isn't just about tools.
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The 3 Cs of Content Strategy
From cosmetics manufacturers to hotels, everyone’s a publisher now. The problem is no longer how much content a company can produce, but how much of it is consumed and acted upon — by the right people.
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Digital Transformation: Your Key to Survival
John Deere makes tractors. John Deere is at the forefront of digital transformation. These two sentences are not mutually exclusive. In fact, John Deere is just one of the many companies that has transformed their businesses by investing in digital technologies to add value to their products.
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11 Ways to Ruin Your CMS Project Without Even Trying
Your web traffic is a vital factor, maybe even the most important one, in generating sales leads for your business. According to Stanford University, 75 percent of people judge the credibility of a company on the design of its website.
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7 Tips for System Integrators to Bridge the IoT Gap
Vendors should take a bold stance when it comes to the Internet of Things (IoT), but implementers can’t afford to bet on that. Instead, they need to take the lead, from investing in research to starting pilot programs.
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Fortune Favors the Bold: Vendor Strategies in the IoT Age
One day in the not too distant future, people will look back and say, “Do you remember when things weren’t connected?” In much the same way that smartphones reshaped not only what we thought possible, but also what we took for granted, the Internet of Things (IoT) will dramatically change
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The IoT Will Drive the Future of Digital Experience
People often think of the Internet of Things as being about smart thermostats, milk-ordering fridges and cheap beacons. This practical view obscures both the promise and the threat of IoT. IoT is about adding sensors, logic and connectivity to anything imaginable.
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Flat Design: User Interface Takes a Back Seat
Windows 8, Google Now, Facebook, iOS 7 ... "Skeuomorphism" -- lifelike 3D effects such as push buttons, linen, fake leather and trash cans -- has definitely fallen from grace. Enter Flat Design. "Flat Design" is the buzz-phrase of the moment with The New York Times, Forbes and many other
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