Articles

Tag: carter hostelley (page 2)

  • How to Set Social Media Marketing Goals

    How to Set Social Media Marketing Goals

    I’m not saying they don’t know what they hope to achieve (hint: leads). It’s just that these smart marketers seem unsure of themselves when it comes to setting measurable goals for social media.

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  • 5 Types of Influencers B2B Marketers Need to Engage Now

    5 Types of Influencers B2B Marketers Need to Engage Now

    Most likely trying to craft a never-ending stream of content marketing to influence this very process. And that helps, for sure. But let’s be honest. You need to do more than turn your brand into a publisher … especially as most publishers are having their own issues these days.

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  • Transforming Social ROI From a Myth Into Reality

    Transforming Social ROI From a Myth Into Reality

    Aren’t we marketers now experts at calculating the return on all our online marketing initiatives? Why is social media such a tough nut to crack? Whatever the case, let’s look at why, 10 years after the founding of LinkedIn and eight years after the inaugural tweet,  this question persists.

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  • 11 Ways to Boost Traffic to Your Company Blog

    It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you're a B2B marketer then chances are good you can already recite the many reasons why a blog makes sense: SEO, content marketing, fuel for social media, etc.

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  • Is Employee Advocacy the Next Big Thing for Marketers?

    It started with a simple question: “What’s the next big thing marketers need to focus on?” I asked Mike Edelhart who runs the Pivot conference -- a conference for senior marketers on the leading edge of the social media revolution.

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  • B2B Marketing on Twitter: Turn Listening into Social Insights, Influence

    At dinner the other night with a group of B2B marketers (sounds fun, I know) the conversation moved between discussing food delivery startups and ride sharing services, to all SaaS pricing, marketing automation and demand generation, all the time.

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  • B2B Marketers: Identify and Mobilize Your Brand Advocates

    Do you think that only consumer brands such as Apple, Harley Davidson, Starbucks and Trader Joe’s have customers passionate enough to recommend their products or services without being paid or otherwise incentivized? Every company has brand advocates, even those that sell to other businesses.

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  • 5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts

    Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing? Or is content marketing just about creating relevant and helpful content that you then blast to your

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  • 5 Ways Social Media Insights Can Influence Your B2B Marketing

    You meet new people all the time. At work, at your kid’s school, at Starbucks while waiting for your morning latte … and maybe it’s someone you've seen before, but once you've had a conversation you’ll always look at that person differently.

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  • The 3 Stages of Content Marketing to Make Your Results Take Off

    Everything has stages. Rocket launches, careers and life to name just a few. So why wouldn't your content marketing efforts? I mean it’s (hopefully) not a question of what is content marketing or whether you should do it. The issue now is how to get results.

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  • How Marketing Executives are Using Twitter

    Just what are marketing executives up to on Twitter? And what does this mean for senior marketers and the companies that sell to them?  A new report by Leadtail looks to shed some light on these questions plus provide insights into which social networks are popular with marketing decision makers,

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  • 5 Reasons Your Company Blog Fails at Thought Leadership

    Any B2B marketer worth her salt can list the many benefits of blogging -- search engine optimization, social media engagement, audience development and brand building. But guess what most B2B marketers really want from their company blog? Thought leadership.

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  • 3 Ways to Boost Your Content Marketing Results

    Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to buy, and building brand trust for when your sales team starts reaching out to them.

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  • 6 Ways to Grab Your Buyers' Attention Using Social Media

    Let’s face it, social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do LinkedIn updates, Twitter tweets, Facebook posts and, oh yeah, Google pluses.

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