Articles
Tag: cdp (page 3)
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What's Under the Hood of a Customer Data Platform?
The CDP Institute's report found emerging capabilities for CDPs, but there's many more flavors in this vendor class.
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Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News
Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news.
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What's the Road Ahead Look Like for CDPs?
With most of 2020 in front of us, we caught up with practitioners and experts to discuss what to expect from customer data platforms (CDP) in the coming year.
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4 CDP Case Studies: Acquia, Arm Treasure Data, BlueConic, Lytics
How are businesses using customer data platforms? We caught up with four CDP providers to hear about recent case studies.
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8 Tips for Cutting Through the Customer Data Platform Hype
With advice from the experts, we offer tips for breaking through the customer data platform (CDP) hype.
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Customer Data Platforms and Analytical CRMs Share the Same DNA
CDP vendors owe a lot to the popularity of analytical CRM platforms.
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8 Insights from Acquia's Acquisition of CDP Provider AgilOne
CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
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What to Expect From CX in 2020: 3 Accelerating Trends
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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Will the CDP Marketplace Consolidate in 2020?
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
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Hyper-Personalization: Why a CDP Isn't Everything
Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary?
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Does Your Organization Need a Customer Data Platform?
What is a customer data platform (CDP), and why do brands need one now more than ever? We turn to industry experts to find the answers.
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Micki Collart: 'Seek Ubiquity First,' Then Provide Consistency in Experiences
Arm Treasure Data's Micki Collart discusses the impact of AI and IoT on customer experience; the state of digital marketing and more.
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What You Need to Know About Operational Customer Data Platforms
A new category of customer data platforms (CDPs) have emerged: Operational CDPs. What does this mean for the industry?
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Assembly, Activation and the Many Flavors of Customer Data Platforms
In this transitional time for CDPs, we break down the many flavors of customer data platforms (CDPs).
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