Articles
The CDP Institute's report found emerging capabilities for CDPs, but there's many more flavors in this vendor class.
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Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news.
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With most of 2020 in front of us, we caught up with practitioners and experts to discuss what to expect from customer data platforms (CDP) in the coming year.
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How are businesses using customer data platforms? We caught up with four CDP providers to hear about recent case studies.
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With advice from the experts, we offer tips for breaking through the customer data platform (CDP) hype.
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CDP vendors owe a lot to the popularity of analytical CRM platforms.
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CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
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CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
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Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary?
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What is a customer data platform (CDP), and why do brands need one now more than ever? We turn to industry experts to find the answers.
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Arm Treasure Data's Micki Collart discusses the impact of AI and IoT on customer experience; the state of digital marketing and more.
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A new category of customer data platforms (CDPs) have emerged: Operational CDPs. What does this mean for the industry?
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In this transitional time for CDPs, we break down the many flavors of customer data platforms (CDPs).
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