Articles
Tag: cdp (page 3)
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How a CDP Will Help Tame the Customer Experience and Marketing Beasts
A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack.
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7 Customer Experience Technologies That Pack a Punch
With so many available options, choosing the best technologies to boost CX can be a challenge. Here are seven to look out for.
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Personalization: Where Data and Content Intersect
If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
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What B2B Marketers Should Look for in a Customer Data Platform
CDPs help marketers become more effective and businesses become more successful, and the B2B world is now acknowledging their value.
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Curiouser and Curiouser – Drawing the Line Between DXP and CDP
How do we set the boundaries between digital experience platforms and customer data platforms?
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What Does the Arrival of Enterprise Players Mean for the CDP Market?
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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What Do Businesses Need in an Ecommerce Platform Today?
Easy integrations, fraud protection, secure online payment options, social selling: just a few of the things to look for in an ecommerce platform.
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7 Customer Data Platform Implementation Tips
Make the most of the promise of CDPs by taking a team-based approach to implementation that analyzes data infrastructure and identifies use cases.
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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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Using a CDP as a CRM Misses the Point – and the Potential
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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6 Ways to Improve Your CDP Data Strategy
In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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