Articles
Tag: cdp (page 3)
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6 Ways to Improve Your CDP Data Strategy
In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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Surviving or Thriving? 4 Ways a CDP Promotes Business Growth in Critical Times
Centralizing customer data has numerous benefits for organizations, regardless of whether or not a global pandemic is in our midst.
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Beyond CDP or Bust: The Looming CDP Reality
Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
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Developing CDP Use Cases: A Guide for Marketers
A good use case provides specificity that is crucial when choosing among customer data platforms.
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Choosing a CDP? Don't Miss These Red Flags
Choosing a CDP is often a time-consuming and costly endeavor, that needs to be done right the first time. We asked experts to share the red flags to watch for.
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Will the CDP Industry See 70% Consolidation by 2023?
Gartner predicts that by 2023, the CDP market will have consolidated by 70%. Here's what they think will happen.
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Which Flavor of Customer Data Platform Is Right for You?
Customer data platforms (CDPs) come in many different flavors, but knowing which one is right for your business may be a challenge.
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7 Insights Into Salesforce's Acquisition of Evergage
Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market.
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What's Under the Hood of a Customer Data Platform?
The CDP Institute's report found emerging capabilities for CDPs, but there's many more flavors in this vendor class.
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Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News
Salesforce acquires Evergage, CDP Institute reports that the industry reached $1B in 2019, Optimove acquired Axonite and other CX news.
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What's the Road Ahead Look Like for CDPs?
With most of 2020 in front of us, we caught up with practitioners and experts to discuss what to expect from customer data platforms (CDP) in the coming year.
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4 CDP Case Studies: Acquia, Arm Treasure Data, BlueConic, Lytics
How are businesses using customer data platforms? We caught up with four CDP providers to hear about recent case studies.
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8 Tips for Cutting Through the Customer Data Platform Hype
With advice from the experts, we offer tips for breaking through the customer data platform (CDP) hype.
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