Articles
Tag: cdp (page 4)
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Customer Data Platforms and Analytical CRMs Share the Same DNA
CDP vendors owe a lot to the popularity of analytical CRM platforms.
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8 Insights from Acquia's Acquisition of CDP Provider AgilOne
CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
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What to Expect From CX in 2020: 3 Accelerating Trends
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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Will the CDP Marketplace Consolidate in 2020?
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
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Hyper-Personalization: Why a CDP Isn't Everything
Many marketing teams are turning to CDPs to aggregate vast amounts of data and deliver their hyper-personalization strategies. But is a CDP really necessary?
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Does Your Organization Need a Customer Data Platform?
What is a customer data platform (CDP), and why do brands need one now more than ever? We turn to industry experts to find the answers.
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Micki Collart: 'Seek Ubiquity First,' Then Provide Consistency in Experiences
Arm Treasure Data's Micki Collart discusses the impact of AI and IoT on customer experience; the state of digital marketing and more.
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What You Need to Know About Operational Customer Data Platforms
A new category of customer data platforms (CDPs) have emerged: Operational CDPs. What does this mean for the industry?
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Assembly, Activation and the Many Flavors of Customer Data Platforms
In this transitional time for CDPs, we break down the many flavors of customer data platforms (CDPs).
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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What You Need to Know About Customer Journey Orchestration Software
We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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Choosing a CDP Vendor? 5 Questions to Ask Before Taking the Plunge
It pays to ask the right questions long before you make your final decision or even draw up your shortlist of CDP vendors.
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What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution
Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
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Lessons Learned From CDP Implementations
Implementing a CDP is a tricky proposition. To help you get it right, we tracked down practitioners and asked them to share their lessons learned.
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