Articles
Tag: cdp (page 4)
-
4 Best Practices for Implementing a CDP
With the huge amount of available data, more than ever before, it's become more important than ever to get a handle on your data and put it to good use.
Continue reading...
-
Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
Continue reading...
-
Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'
CDPs were designed to solve some of the very real problems marketers have. But they require thoughtful consideration and careful planning before leaping in.
Continue reading...
-
7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
Continue reading...
-
Why the Apache Unomi Open-Source Customer Data Platform Is Worth a Look
Developers should take note of the Apache Unomi open-source customer data platform, which recently passed a major milestone.
Continue reading...
-
How Will Adobe and Salesforce CDP Announcements Impact the Industry?
We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry.
Continue reading...
-
Clearing Up CDP Misconceptions
It's time to clear up some lingering haziness about customer data platforms.
Continue reading...
-
How Machine Learning Is Transforming the Way Marketers Engage With Customers
Machine learning can help marketers gain a better understanding of customer behavior and propensities to improve the relevancy of their engagements.
Continue reading...
-
Is That New CDP Truly a Customer Data Platform?
A core value proposition for CDPs comes from decoupling data from engagement and management systems.
Continue reading...
-
CDP vs. DMP: Which is Right for Your Business?
DMPs and CDPs allow companies to create a detailed view of their customers so they can engage them with the right message at the right time.
Continue reading...
-
Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
Continue reading...
-
What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
Continue reading...
-
CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News
Forbes Infuses AI into Reporting, Diebold Nixdorf Hires Senior Leaders, Customer Data Platform Industry Update, More News
Continue reading...
-
Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Are we pursuing fairy tales when we try to create single views of our customers?
Continue reading...
Displaying 43-56 of 94
- ‹ Prev Page
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- Next Page ›