Articles
Tag: cdp (page 4)
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Lessons Learned From CDP Implementations
Implementing a CDP is a tricky proposition. To help you get it right, we tracked down practitioners and asked them to share their lessons learned.
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True Marketing Personalization Takes Talent, Technology and Empathy
Providing personalized marketing experiences is a big challenge for marketers. It's not easy and if you don’t get it right, your customers could walk.
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Top CMO Challenges and Focus Areas for 2020
CMSWire's Dom Nicastro, caught up with several CMOs and asked them to share current and upcoming challenges with staffing, customer data and brand awareness.
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The 360-Degree Customer View: Fact or Fiction?
Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies.
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4 Best Practices for Implementing a CDP
With the huge amount of available data, more than ever before, it's become more important than ever to get a handle on your data and put it to good use.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'
CDPs were designed to solve some of the very real problems marketers have. But they require thoughtful consideration and careful planning before leaping in.
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7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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Why the Apache Unomi Open-Source Customer Data Platform Is Worth a Look
Developers should take note of the Apache Unomi open-source customer data platform, which recently passed a major milestone.
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How Will Adobe and Salesforce CDP Announcements Impact the Industry?
We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry.
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Clearing Up CDP Misconceptions
It's time to clear up some lingering haziness about customer data platforms.
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How Machine Learning Is Transforming the Way Marketers Engage With Customers
Machine learning can help marketers gain a better understanding of customer behavior and propensities to improve the relevancy of their engagements.
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Is That New CDP Truly a Customer Data Platform?
A core value proposition for CDPs comes from decoupling data from engagement and management systems.
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CDP vs. DMP: Which is Right for Your Business?
DMPs and CDPs allow companies to create a detailed view of their customers so they can engage them with the right message at the right time.
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