Articles
Tag: cdp (page 4)
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Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
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Which Customer Data Platform Road Should You Travel?
Customer data platforms (CDP) are more than a one-flavor piece of software. We've got some tips for finding the right CDP for your organization.
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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Webinar Platform ON24 Nears $3B Valuation, HubSpot Acquires The Hustle & More News
This week's CX Newsbyte includes HubSpot's acquisition of The Hustle, the debut of ON24's IPO, Tealium Gets 96M in funding and more.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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CX Guide: The Tools You Need to Create an Exceptional Customer Experience
Creating a consistently exceptional, personalized, omnichannel experience can be challenging, but there are many tools that can help.
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Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
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What Snowflake's IPO Signals for Cloud Customer Data Management
Snowflake scored huge momentum with the largest software IPO. Here's why those who manage customer data should care.
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How a CDP Will Help Tame the Customer Experience and Marketing Beasts
A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack.
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7 Customer Experience Technologies That Pack a Punch
With so many available options, choosing the best technologies to boost CX can be a challenge. Here are seven to look out for.
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Personalization: Where Data and Content Intersect
If we continue to separate technologies in ways that parallel organizational structures, we’ll never achieve a holistic approach to customer experience.
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What B2B Marketers Should Look for in a Customer Data Platform
CDPs help marketers become more effective and businesses become more successful, and the B2B world is now acknowledging their value.
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Curiouser and Curiouser – Drawing the Line Between DXP and CDP
How do we set the boundaries between digital experience platforms and customer data platforms?
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