Articles
Tag: cdp (page 4)
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Is That New CDP Truly a Customer Data Platform?
A core value proposition for CDPs comes from decoupling data from engagement and management systems.
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CDP vs. DMP: Which is Right for Your Business?
DMPs and CDPs allow companies to create a detailed view of their customers so they can engage them with the right message at the right time.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News
Forbes Infuses AI into Reporting, Diebold Nixdorf Hires Senior Leaders, Customer Data Platform Industry Update, More News
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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Are we pursuing fairy tales when we try to create single views of our customers?
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Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
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How a Unified Customer Identity Supports Digital Experience
No single technology will provide a '360 degree view of the customer.' Choose your technology stack based on your specific goals.
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Customer Experience is Lip Service Without CDP, VoC
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
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