Articles
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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It pays to ask the right questions long before you make your final decision or even draw up your shortlist of CDP vendors.
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Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
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Implementing a CDP is a tricky proposition. To help you get it right, we tracked down practitioners and asked them to share their lessons learned.
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Providing personalized marketing experiences is a big challenge for marketers. It's not easy and if you don’t get it right, your customers could walk.
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CMSWire's Dom Nicastro, caught up with several CMOs and asked them to share current and upcoming challenges with staffing, customer data and brand awareness.
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Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies.
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With the huge amount of available data, more than ever before, it's become more important than ever to get a handle on your data and put it to good use.
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Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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CDPs were designed to solve some of the very real problems marketers have. But they require thoughtful consideration and careful planning before leaping in.
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The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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Developers should take note of the Apache Unomi open-source customer data platform, which recently passed a major milestone.
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We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry.
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