Articles
Tag: cdp (page 4)
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
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12 Considerations When Implementing Customer Data Platforms into DXPs
Customer data platforms are gaining popularity, but marketers still have to face the realities of integrating them with existing systems.
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Are Customer Data Platforms and GDPR at Odds?
There's a lot of confusion surrounding customer data platforms. Let's try to dispel some of that confusion.
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Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
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The Digital Marketing Maelstrom Is Pushing the Discipline Forward
Disregarding customer interests for short-term gains will end up costing you far more than you gained.
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Fix Your Marketing Data Problem So You Can Get on With Work
How to fix the growing data integrity problem.
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Understanding the CDP Landscape: Which Kind is Right for You?
While CDPs may look the same, there are some basic differences in capabilities.
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How to Build the Right Team for Cross-Channel CRM and Marketing
Organizational implications to consider when implementing a customer data platform.
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Why Your Customer Data Platform Is a Failure
Using CDPs to drive marketing campaigns forget about the "customer" in the name.
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How GDPR and AI Turned Unified Data Into a Business Imperative
Data that's inferior, out of date — or, worse, missing completely — can kill customer engagement.
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Customer Data Platforms: A Contrarian’s View
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
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How to Use a CDP to Engage Customers Outside the Realm of Marketing
Companies looking to CDPs to solve problems of data silos and increase customer lifetime value shouldn't limit their thoughts to marketing.
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