Articles
Tag: cdp (page 4)
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How GDPR and AI Turned Unified Data Into a Business Imperative
Data that's inferior, out of date — or, worse, missing completely — can kill customer engagement.
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Customer Data Platforms: A Contrarian’s View
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
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How to Use a CDP to Engage Customers Outside the Realm of Marketing
Companies looking to CDPs to solve problems of data silos and increase customer lifetime value shouldn't limit their thoughts to marketing.
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Customer Data Platforms: The Truth Behind the Hype
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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Customer Data Platforms Bring Omnichannel Choreography Within Reach
One of the biggest issues data professionals face is dirty data. CDPs, by design, can help resolve this issue.
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What Can You Do With a Customer Data Platform?
What’s possible with a CDP that isn’t possible without one?
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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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Take Charge of Your Customer Data for More Effective Marketing Campaigns
A customer data platform (CDP) is one of the most desirable solutions for marketers looking to adopt more focused, data-driven strategies.
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What's the Difference Between Customer Data Platforms and Data Management Platforms?
A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different.
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Building Bridges Between Your Online and Offline Data
As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
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GDPR Affects Small Businesses Too
Complying with EU's General Data Protection Regulation will be a big challenge for small businesses, but simple steps can improve security and protect data.
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Signs You May Need a Customer Data Platform
Talking to experts on why organizations may need to consider implementing a Customer Data Platform (CDP).
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Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs
To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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Customer Data Platforms Near Trough of Disillusionment (And That's Great News)
Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations." Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.
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