Articles
Tag: cdp (page 4)
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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What You Need to Know About Customer Journey Orchestration Software
We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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Choosing a CDP Vendor? 5 Questions to Ask Before Taking the Plunge
It pays to ask the right questions long before you make your final decision or even draw up your shortlist of CDP vendors.
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What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution
Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
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Lessons Learned From CDP Implementations
Implementing a CDP is a tricky proposition. To help you get it right, we tracked down practitioners and asked them to share their lessons learned.
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True Marketing Personalization Takes Talent, Technology and Empathy
Providing personalized marketing experiences is a big challenge for marketers. It's not easy and if you don’t get it right, your customers could walk.
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Top CMO Challenges and Focus Areas for 2020
CMSWire's Dom Nicastro, caught up with several CMOs and asked them to share current and upcoming challenges with staffing, customer data and brand awareness.
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The 360-Degree Customer View: Fact or Fiction?
Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies.
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4 Best Practices for Implementing a CDP
With the huge amount of available data, more than ever before, it's become more important than ever to get a handle on your data and put it to good use.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'
CDPs were designed to solve some of the very real problems marketers have. But they require thoughtful consideration and careful planning before leaping in.
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7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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Why the Apache Unomi Open-Source Customer Data Platform Is Worth a Look
Developers should take note of the Apache Unomi open-source customer data platform, which recently passed a major milestone.
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How Will Adobe and Salesforce CDP Announcements Impact the Industry?
We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry.
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