Articles
What’s possible with a CDP that isn’t possible without one?
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How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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A customer data platform (CDP) is one of the most desirable solutions for marketers looking to adopt more focused, data-driven strategies.
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A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different.
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As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
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Complying with EU's General Data Protection Regulation will be a big challenge for small businesses, but simple steps can improve security and protect data.
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Talking to experts on why organizations may need to consider implementing a Customer Data Platform (CDP).
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To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations."
Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.
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Segment, a customer data platform provider based in San Francisco, today announced a $64 million, Series C funding round led by the Y Combinator Continuity Fund.
This brings the near 5-year-old company's total funding to $109 million. It comes of growth for the company. About 14 months ago, Segment reported
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RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions.
RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algorithms.
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RedPoint Global, a data management and integrated marketing technology company, today released a solution to help organizations build customer engagement.
Called the Customer Engagement Hub, it integrates data from structured and unstructured environments, applies machine learning to customer analytics and helps marketers orchestrate interactions with customers.
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Back in 2011, Gartner predicted CMOs would spend more on technology than CIOs by 2017. It even reaffirmed that projection last year.
In fact, the prediction seems accurate: CMOs are investing more in tech. However, marketers are still struggling to transition to more data-focused marketing.
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BlueConic added a new feature to its Customer Data Platform (CDP) which leverages machine learning and proprietary algorithms to produce content and product recommendations for individual prospects.
Cory Munchbach, vice president of marketing for Boston-based BlueConic said the new BlueConic Recommendations Engine serves marketers better than clickbait-based content recommendations intended
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