Articles
Tag: cdp (page 7)
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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Are we pursuing fairy tales when we try to create single views of our customers?
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Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
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How a Unified Customer Identity Supports Digital Experience
No single technology will provide a '360 degree view of the customer.' Choose your technology stack based on your specific goals.
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Customer Experience is Lip Service Without CDP, VoC
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
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12 Considerations When Implementing Customer Data Platforms into DXPs
Customer data platforms are gaining popularity, but marketers still have to face the realities of integrating them with existing systems.
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Are Customer Data Platforms and GDPR at Odds?
There's a lot of confusion surrounding customer data platforms. Let's try to dispel some of that confusion.
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Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
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The Digital Marketing Maelstrom Is Pushing the Discipline Forward
Disregarding customer interests for short-term gains will end up costing you far more than you gained.
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Fix Your Marketing Data Problem So You Can Get on With Work
How to fix the growing data integrity problem.
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Understanding the CDP Landscape: Which Kind is Right for You?
While CDPs may look the same, there are some basic differences in capabilities.
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