Articles
Tag: cdp (page 7)
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What Can You Do With a Customer Data Platform?
What’s possible with a CDP that isn’t possible without one?
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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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Take Charge of Your Customer Data for More Effective Marketing Campaigns
A customer data platform (CDP) is one of the most desirable solutions for marketers looking to adopt more focused, data-driven strategies.
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What's the Difference Between Customer Data Platforms and Data Management Platforms?
A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different.
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Building Bridges Between Your Online and Offline Data
As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
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GDPR Affects Small Businesses Too
Complying with EU's General Data Protection Regulation will be a big challenge for small businesses, but simple steps can improve security and protect data.
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Signs You May Need a Customer Data Platform
Talking to experts on why organizations may need to consider implementing a Customer Data Platform (CDP).
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Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs
To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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Customer Data Platforms Near Trough of Disillusionment (And That's Great News)
Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations." Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.
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Segment Nets $64 Million to Grow Customer Data Platform
Segment, a customer data platform provider based in San Francisco, today announced a $64 million, Series C funding round led by the Y Combinator Continuity Fund. This brings the near 5-year-old company's total funding to $109 million. It comes of growth for the company. About 14 months ago, Segment reported
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RedPoint Global Adds Master Data Management to Customer Data Platform
RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions. RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algorithms.
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RedPoint Global Says New Customer Engagement Hub Solves 'Engagement Gap'
RedPoint Global, a data management and integrated marketing technology company, today released a solution to help organizations build customer engagement. Called the Customer Engagement Hub, it integrates data from structured and unstructured environments, applies machine learning to customer analytics and helps marketers orchestrate interactions with customers.
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Why Marketing's Data Skills Gap Isn't as Bad as You Think
Back in 2011, Gartner predicted CMOs would spend more on technology than CIOs by 2017. It even reaffirmed that projection last year. In fact, the prediction seems accurate: CMOs are investing more in tech. However, marketers are still struggling to transition to more data-focused marketing.
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BlueConic Releases Machine Learning Powered Recommendations Engine
BlueConic added a new feature to its Customer Data Platform (CDP) which leverages machine learning and proprietary algorithms to produce content and product recommendations for individual prospects. Cory Munchbach, vice president of marketing for Boston-based BlueConic said the new BlueConic Recommendations Engine serves marketers better than clickbait-based content recommendations intended
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