Articles
Tag: cdp (page 8)
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How Machine Learning Is Transforming the Way Marketers Engage With Customers
Machine learning can help marketers gain a better understanding of customer behavior and propensities to improve the relevancy of their engagements.
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Is That New CDP Truly a Customer Data Platform?
A core value proposition for CDPs comes from decoupling data from engagement and management systems.
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CDP vs. DMP: Which is Right for Your Business?
DMPs and CDPs allow companies to create a detailed view of their customers so they can engage them with the right message at the right time.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News
Forbes Infuses AI into Reporting, Diebold Nixdorf Hires Senior Leaders, Customer Data Platform Industry Update, More News
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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Are we pursuing fairy tales when we try to create single views of our customers?
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Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
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How a Unified Customer Identity Supports Digital Experience
No single technology will provide a '360 degree view of the customer.' Choose your technology stack based on your specific goals.
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Customer Experience is Lip Service Without CDP, VoC
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
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12 Considerations When Implementing Customer Data Platforms into DXPs
Customer data platforms are gaining popularity, but marketers still have to face the realities of integrating them with existing systems.
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