Articles
Tag: cdp (page 8)
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How to Build the Right Team for Cross-Channel CRM and Marketing
Organizational implications to consider when implementing a customer data platform.
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Why Your Customer Data Platform Is a Failure
Using CDPs to drive marketing campaigns forget about the "customer" in the name.
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How GDPR and AI Turned Unified Data Into a Business Imperative
Data that's inferior, out of date — or, worse, missing completely — can kill customer engagement.
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Customer Data Platforms: A Contrarian’s View
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
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How to Use a CDP to Engage Customers Outside the Realm of Marketing
Companies looking to CDPs to solve problems of data silos and increase customer lifetime value shouldn't limit their thoughts to marketing.
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Customer Data Platforms: The Truth Behind the Hype
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
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Customer Data Platforms Bring Omnichannel Choreography Within Reach
One of the biggest issues data professionals face is dirty data. CDPs, by design, can help resolve this issue.
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What Can You Do With a Customer Data Platform?
What’s possible with a CDP that isn’t possible without one?
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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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Take Charge of Your Customer Data for More Effective Marketing Campaigns
A customer data platform (CDP) is one of the most desirable solutions for marketers looking to adopt more focused, data-driven strategies.
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What's the Difference Between Customer Data Platforms and Data Management Platforms?
A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different.
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Building Bridges Between Your Online and Offline Data
As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
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GDPR Affects Small Businesses Too
Complying with EU's General Data Protection Regulation will be a big challenge for small businesses, but simple steps can improve security and protect data.
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Signs You May Need a Customer Data Platform
Talking to experts on why organizations may need to consider implementing a Customer Data Platform (CDP).
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