Articles
Tag: cdp (page 8)
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Keep Your Eye on Customer Data Platforms: They'll Be Worth $1B by 2019
Customer Data Platforms (CDP) will reach $1 billion by 2019, according to the marketing technology consultancy that coined the category three years ago. Researchers at Swarthmore, Pa.-based Raab Associates made the prediction after analyzing 27 CDP vendors that collectively generated more than $300 million in revenue last year.
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Why Customer Data Platforms Are Gaining Traction
The holiday shopping season sent a clear message to marketers: if you don't have a holistic, data-driven view of your customers, you'll be left behind. Online and in-store boundaries are blurring. The season sounded a death knell to marketing strategies that lacked a mobile component. Mobile sales rose to almost
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Customer Data Platform Institute Helps Marketers Build the Single Customer View
Marketers face a growing gap between what they need from their customer databases and what those databases actually can do — and the problem is worsening as the numbers of channels and customer expectations both grow. That was the ominous warning marketing consultant David Raab sounded three years ago.
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