Articles

Tag: cmo (page 8)

  • Artist at work

    Effective CMOs are Creative CMOs

    In this five-part series on the differences between a true Chief Marketing Officer and someone who merely heads a marketing department, we’ve talked about the need for strategic leadership, business results, customer focus and innovation.

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  • Shopping on a scooter

    CMO Advice: Keep Your Focus on the Customer

    As Chief Marketing Officers assume greater responsibility and influence in their organizations, a potential trap awaits them: losing the connection with customer needs and market nuances. Successful CMOs never lose their focus on the customer. And sometimes their employers make sure of it.

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  • teamwork

    How to Build Your Corporate Culture [Infographic]

    CMO’s and HR leaders who want to improve employee engagement and enhance the company culture have some new insights, thanks to a report and infographic by the Chief Marketing Officer (CMO) Council and Executive Networks. Making the Workplace a Brand-Defining Space (fee charged), funded by Culturesphere, found almost 70

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  • standing on the edge

    CMO Advice: You Have to Take Calculated Risks

    Disruption and innovation go hand in hand with a CMO’s ability to help his organization build close relationships with its customers. It’s about transformation, reinvention and leadership. But this can be painful. In many cases, it means moving away from the very things that made the company successful.

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  • A True CMO Focuses on Business Results

    A True CMO Focuses on Business Results

    In many organizations, the marketing function is still viewed as a cost center instead of a revenue driver. Part of the reason is inertial, formed from years when top marketing executives ran departments instead of taking responsibility for their businesses.

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  • 5 Ways to Create a Marketing Technology Frankenstein

    5 Ways to Create a Marketing Technology Frankenstein

    Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the wrong choices.

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  • Whos Talking What You Need to Know About Social

    Who's Talking? What You Need to Know About Social

    If you’re a CMO trying to keep up with your peers, a marketer aspiring to be in the C-Suite or a vendor who markets to CMO’s, then this report is for you. Social Insights: CMO Edition (registration required), is packed with information about where CMO’s hang out on social, what

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  • Strategic Leadership Sets CMOs Apart from Heads of Marketing

    Strategic Leadership Sets CMOs Apart from Heads of Marketing

    The celebration was surely muted when Forrester Research predicted that in 2015, the average tenure for a Chief Marketing Officer (CMO) would reach five years. That’s not long, but it’s nearly double the average reported as recently as 2006.

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  • Are You Ready for Market Consolidation and MarTech Spending

    Are You Ready for Market Consolidation and MarTech Spending?

    Foundation Capital General Partner Ashu Garg predicts that over the next 10 years, marketers will spend 10 times what they currently spend on marketing technology. Specifically, he wrote in “MarTech and the Decade of the CMO,” that the $12 billion that CMOs currently spend on martech will grow

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  • The CMOs Roadmap for Content Marketing Success

    The CMO's Roadmap for Content Marketing Success

    Almost every marketing leader will tell you that content is essential to sparking meaningful engagement with prospects and customers. But content marketing as a practice is still evolving -- marketing teams don’t have a clear blueprint for how much investment to make or how to determine the ROI.

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  • Sales A Star Player on the CMOs Team

    Sales: A Star Player on the CMO's Team

    Well into 2015, marketers are more than ever contributing to that goal by discovering new prospects, filling sales pipelines and driving revenue. Part of accomplishing goals and objectives means all departments within the organization work as a joined force. Most importantly, CMOs must ensure marketing is in lockstep with sales.

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  • 3 Reasons a CMOs Digital Projects Fail

    3 Reasons a CMO's Digital Projects Fail

    Today, they are full-blown digital players, charged with profit and loss and caring for the entire customer lifecycle. If your company has a digital customer-facing project underway, it’s a sure bet that the buck stops with the CMO.

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  • Do We Expect Too Much of CMOs

    Do We Expect Too Much of CMOs?

    You may have noticed that the relationship between buyer and seller is in major flux. This turmoil impacts the position tasked with leading firms’ marketing efforts and held responsible for leading firms’ marketing efforts — the CMO.

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  • Successful CMOs Create the Structure to Innovate

    Successful CMOs Create the Structure to Innovate

    Change conquers those who fail to receive it as a friend. And change has got marketing in a headlock these days. Consumers engage with brands, explore products and make purchases in ever more channels and on ever more devices -- and this dizzying trend will only continue.

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