Articles
Tag: cmswire (page 4)
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Understanding Abandoned Online Shopping Cart Triggers
Brick-and-mortar retailers have their own sets of challenges retaining customers and the abandoned shopping cart is, for the most part, not one of them. Online retailers unfortunately can't say the same.
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The Cognitive Path of Least Resistance for Today's Marketers
Cognitive technology can help marketers avoid the stress of matching the right segment with the right content because it essentially takes on those challenges for the marketer — and at a much bigger and better scale. Think of cognitive learning machines as your co-worker.
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Zeta Global Secures $140M to Fuel Growth, More News
Zeta Global is looking to grow, and received an influx of cash this week to do so. Earlier this week, the New York City-based provider of multichannel campaign management announced its largest funding round to date: $115 million in equity capital.
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Introducing the Second CMSWire Reader Advisory Board
CMSWire is pleased to introduce its second Reader Advisory Board. We began bringing on thought leaders in the areas of digital customer experience and digital workplace in 2015 with our inaugural board. Our second board will continue the work of the first in helping us deliver smart, intelligent, insightful
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Mission Possible: Define Your Company's Value, More News
Your company undoubtedly has a mission statement and a vision. The bigger question, though, is does your company adhere to those values every day? Or does the mission statement even represent the company's core values? It may be time for a rewrite. And this is not an executives-only task. Read more.
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Build User-Centric Digital Experiences with Quality Research
When you're on the phone with an airline that lost your luggage, the last thing you want to see is a push notification from the airline with a promotion for a cheap flight. You want your bags. Now.
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How to Maximize Your ECM Investments
The best way to approach enterprise content management (ECM) is to give users what they know and love: a familiar interface. They want to work in files on their local and shared drives while a powerful ECM system does the management work on the backend.
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Forget Digital Transformation, Start With Digital Renovation, More News
Everyone talks about digital transformation. You can't avoid it. Have you ever considered renovation rather than transformation? That's how Sergio Zyman views it — "digital renovation." Zyman's book, "Renovate Before You Innovate," recommends improving existing tools and practices rather than tossing everything in the trash and starting from scratch.
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Want Happy Employees? Here's What to Do
Organizations need to invest in culture, technology and their own physical space to keep employees happy and engaged. Jacob Morgan, author and futurist, shared those thoughts on the CMSWire-Igloo Software webinar last week, “The New Rules of Employee Engagement.” “Your ROI doesn’t come from investing in one of
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Turn Is Acquired by Amobee for $310M, More News
Singtel subsidiary Amobee paid $310 million this week to acquire Turn, a longtime competitor in the ad tech space. Redwood City-based Turn, founded in 2004, has more than 800 employees and 1,000 customers.
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Why It's So Important to Know Your Organization's Digital Maturity
Approach your digital experience platform infrastructure and delivery mechanisms much the same way you shop for clothes: Know your size. Forrester Research determines the size of an organization's digital savvy in its Digital Maturity Model (fee required), which allows you to plot your organizational maturity, offers comparative benchmarks and helps
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Best of CMSWire: Start 2017 With Some Thought-Provoking Stories
A New Year has dawned, and with it the opportunity to restart, realign and reimagine the possibilities for personal and professional growth and development. On this first day of 2017, we invite you to kickstart the year with some thought-provoking content from the CMSWire vault, such as this piece on
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CMSWire Readers: Are You Interested in Joining Our Reader Advisory Board?
CMSWire is only as good as its community of readers and contributors. So little more than a year ago, we invited a six professionals to join our first CMSWire Reader Advisory Board to offer feedback, guidance and assurance the content we provide align with the interests and needs of our
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Introducing Our New Digital Workplace Experience Conference, More News
In the age of the customer, we forgot about our employees. Technology advancements have powered amazing consumer experiences over the past few years. But the experience in the enterprise itself — where most of that technology magic happens — lags.
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