Articles
Tag: cmswire (page 5)
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Does Microsoft Really Give a Damn About Yammer?
Microsoft has yet to substantially improve the user interface or add significant features and functionalities to the enterprise collaboration platform it bought for $1.2 billion four years ago. Yammer could use some love, members of the CMSWire Reader Advisory Board told us during a recent conference call.
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Get Social With CMSWire on Flipboard, Facebook & More
It was a long week already at 1 o'clock in the afternoon on Monday. But now Friday is finally here — and the weekend stretches gloriously before you. So many things to do, so many places to explore. But here's the thing: Sometime during the next 48 hours.
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Use Marketing Automation for 1-to-1 Customer Engagement
Customers direct most of their buying journeys independently of brands, making it more important than ever for marketers to understand and engage customers on an individual basis. “Marketers need to find tools that help them redefine rules of engagement,” said Anastasia Pavlova, senior director of marketing at San Mateo, Calif.-based
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How Nuxeo Manages Assets on a Digital, Global Scale
Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last
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Week in Review: Come to Our DX Summit + Risky Data Management
Grab your calendars and mark the dates: We kicked off preregistration for our second annual DX Summit this week. We'd love to have you join us to learn the strategies, technologies and thought leadership that deliver game-changing digital experiences — and we're offering an incentive for early registration.
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Tech News to Use: Experian Identifies Marketers' Top Issues, Goals
The top challenge for digital marketers is also their No. 1 priority: knowing their customers’ needs, wants and attitudes. That's the word from Experian Marketing Services, which just released its eighth annual digital marketing report.
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Accusoft Explains How Businesses Can Protect Their Documents
Companies that use third-party applications to manage documents may have initial success. But those applications could create headaches internally, according to Steve Wilson, vice president of product at Tampa, Fla.-based Accusoft. Wilson and colleague Dan Lee stressed this message in the CMSWire webinar, “Identify and Simplify the 4 Phases of a Document Lifecycle.” (You can watch the full webinar
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7 Steps to Customer Journey Mapping
MaritzCX’s customer journey mapping program is not a process-mapping exercise. “Frequently people think this is process mapping, but that tends to be very internally focused and doesn’t have the view of what the customer is seeing,” Matt Inman, head of CX strategy and design consulting at MaritzCX, said during
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Break Through Your Digital Experience Barriers
In the race to execute digital experience for your customers, you must become a leader in what Jahia Solutions calls the “third wave.” It’s no longer about just web experience, or just one channel.
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How Personalized Web Experience Saved a Newspaper
Digital publishers have long debated the merits of subscription models — and how to get people to pay for something that was free the day before. That was the conundrum for Christian Panson and the team at the Winnipeg Free Press, a daily newspaper in the capital city of Manitoba,
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Unlocking the Puzzle of Web Content Management Selection
Web content management (WCM) has long served as the core technology for delivering content. "But now it's central to delivering great experiences,” said David Aponovich, senior director of digital experience at Boston-based Acquia. “It’s powering the next generation of digital experience.
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E-Spirit, Falcon-Software Share Digital Transformation Insights
There are two things many marketers and their organizations now realize about digital transformation: it’s a long road — and it’s a necessary one. During a CMSWire webinar with Falcon-Software, Guy Schneider, vice president of sales in North America at e-Spirit, stressed that digital transformation is not just a
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3 Ways to Sell Your DAM Case
Call it the capitulation of marketers. They’ve surrendered to the idea that consumers have short attention spans and are visual creatures. Bring on the video, artwork and other digital media assets. And bring on the need to manage, measure, share and make those assets easy to find.
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How to Process Invoices Faster and Easier
Accounts Payable (AP) departments often struggle with old manual processes and a lack of integration with ERP systems. “Invoice processing may look straightforward but there are complexities and challenges that exist from a process and technology standpoint,” explained Chris Preston, senior director, digital experience strategy and business development at Oracle.
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