Articles
Tag: content marketing (page 3)
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How Machine Learning Might Just Make Marketing More Human
Marketers have been swamped for years now with emerging technologies which help them better identify prospects, target and re-target them, personalize campaigns and squeeze every ounce of value out of every advertising dollar spent.
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Forrester: Acrolinx, Idio & Persado Help Marketers Create Smarter Content
Everyone may think he is a writer, but the fact is writing relevant, engaging content is hard. The challenge is especially acute because marketers "lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing," Forrester said.
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Is Live Video the Future of Content Marketing?
In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.
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4 Content Marketers Experimenting Their Way to Engagement
With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd? One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.
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Enough Already About the Value of Content
I am sick of reading everyone’s trends for 2017 about content value: “For 2017 it’s not quantity, it’s quality.” “Marketers will be producing for value, not volume.” “You’ll see better content out there, not more content out there.” Right. Because marketers are always looking to produce content with no value.
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For Dynamic B2B Marketing, Break Out of the White Paper Rut
Will 2017 be the year that B2B marketers finally move beyond the lead-gated PDF as their primary lead-generation tool? Pretty please? If you’re a B2B marketer relying on the same old traditional campaign tactics that were successful in years past, you are falling short of your customer’s expectations.
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How to ACE Content Marketing in 2017
Content marketing has matured from trend status to an established, must-do marketing discipline. But despite that maturity, we still see organizations running on a digital marketing hamster wheel, churning out "random acts of content.
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How to Know if Your Content Is Actually Useful (and What to Do if It’s Not)
Any content creator knows objectivity can be a challenge. When you create something for your audience, you intend for it to be informative, interesting, and relevant, but sometimes you get so involved in the process you lose sight of the content’s purpose.
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Fake News Impacts All of Us: Here's How Content Creators Can Adapt
2016 will be remembered for many things, but one trend that will definitely go down in infamy is fake news. Fake news gained prominence during the US presidential election, potentially changing the election’s outcome and having real and serious repercussions. Linda Popky, president of Leverage2Market Associates and author of the
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2016 Contributors of the Year: Ian Truscott
A developer, an analyst, a marketer, a senior leader for various vendors and agencies — Ian Truscott has worn all of these hats.
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Content Marketers: Do More With Less
Our jobs are at stake, content marketers. Too many content marketers are taking the “more is better” approach to publishing. But when you focus too much on production and too little on strategy, things won’t scale. At some point, the impact (ROI) of your content will hit a plateau.
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Why Content Analytics Still Hasn't Hit the Big Time
How many organizations know what content they have, let alone how it's used and in what context? Content analytics (CA) applications were introduced as a means to provide that information. Content analytics applies business intelligence (BI) and business analytics practices to uncover usage patterns in enterprise content.
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Why 2017 Must Be the Year of Content Marketing
Content marketing is the buzzword that didn’t go away. Instead, the world’s largest brands have been pouring time, effort and money into producing unique and engaging content through which they can reach out to their audiences. In fact, recent research shows brands in North America are dedicating 29 percent of
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To Capture Customer Attention, Keep it Short and Sweet
Our attention spans are frayed. Digital media penetrates nearly every waking moment of our lives. Microsoft conducted a study in 2015 that suggested the average attention span — defined as “the amount of concentrated time on a task without becoming distracted” — has fallen to a fleeting 8 seconds —
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