Articles
Tag: content marketing (page 7)
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Will Customers Buy Into Your Seller Persona?
You've analyzed your prospective market, built buyer personas for your perfect customer, and crafted your website and Facebook pages with all the social media bells and whistles to ensure that the right people are coming to view your content, products and services.
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Why the Cleveland Fed Is Banking on Content Marketing
It's no small task when an organization that’s been around for over 100 years decides to launch a content marketing initiative. However, to generate awareness and publicize the work it's doing to improve outcomes in the regions it serves, that's exactly what one financial institution did. Meet the Federal Reserve Bank of Cleveland and Michelle Park Lazette,
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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Why Identity Resolution Is so Important for Marketers
Working in data marketing, you’ve likely heard all about getting to know your customers.
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Tips for Avoiding and Managing Costly Branding Associations
Understand the power of brand associations
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HubSpot INBOUND Attendees Share Marketing Challenges and Strategies
BOSTON — Twenty-one thousand people descended upon the Boston Exhibition and Convention Center this week for HubSpot’s annual INBOUND marketing conference. What draws so many people to this event? The mini pigs-in-a-blanket appetizers, former First Lady Michelle Obama’s appearance, co-founders Brian Halligan and Dharmesh Shah’s always-entertaining keynote and vendors
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The Future of Content: How to Satisfy Future Audiences
Tips for how to meet your audience's needs today and in the future.
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Fuel Global Customer Experiences with Automation and Machine Learning
To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are
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5 Characteristics of Compelling Content Marketing
I spend a lot of my time finding good content, reading it and then selecting the best examples to share on social media. To provide value to people, I’m picky about what I share.
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‘Killing Marketing’: Reinventing Marketing as a Profit Center
How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first thoughts that come to mind, you’re not alone.
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The Future of Content: Counter Free Content With New Forms of Monetization
Understanding the difference between content audiences will pay for and what they won't is a key part of creating future content strategies.
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Vlogging Tips for Businesses on a Budget
Your company already has a blog (I hope), but despite the proven power of the written word, consumers now crave video content like never before. In fact, internet video traffic will account for a staggering 69 percent of all global consumer internet traffic in 2017.
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The Future of Content: Collaborating in the New Content Ecosystem
Changes in the market are creating challenges for traditional content companies. Facing them will require rethinking employee roles and third-party partnerships
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The Future of Content: Process, Modularity and AI
As companies look to the future and strategize how to expand audiences for their content, they face some significant challenges.
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