Articles
Tag: content marketing (page 9)
-
Why Webinars Are My Content Marketing Ace
As a content marketer for a B2B software company, I work on a wide variety of content types: white papers, web pages, presentations, videos and infographics. But my favorite content type of all is the live webinar.
Continue reading...
-
Brace for Aerial Digital Asset Management with Drones
Here’s a digital asset management (DAM) riddle for you: What technology has made the following three DAM scenarios possible? A construction firm uses aerial images to monitor job progress and send updates to its clients. A government agency analyzes 3D images to prioritize repairs to roads and bridges.
Continue reading...
-
5 Great Digital Experience Conferences to Get on Your Radar
In my four years covering the digital customer experience space I've listened to tales from business leaders, marketers, CIOs, CMOs, integrators, engineers, analysts and co-workers, and I've arrived at one universal truth. Poor digital customer experience is an epidemic.
Continue reading...
-
6 Successful B2B Influencer Marketing Approaches
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
Continue reading...
-
What's Behind Medium's Talkshow Acquisition
When Medium acquired Talkshow Industries last week it left some unanswered questions. Talkshow is a social messaging app that closed its doors in December 2016 after founder Michael Sippey insisted he, “[doesn’t] see it getting big enough to have the impact we had hoped for.
Continue reading...
-
The Ultimate Guide to Content Marketing Channels: Online Communities
Humans are communal by nature. We crave interaction, discussion and acceptance — and despite some popular misconceptions — all of that community spirit did carry over into the digital era. It just changed where and how we interact. Now that we have covered the best social networks for content marketing
Continue reading...
-
The Ultimate Guide to Content Marketing Channels: Audio & Visual
Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and ears. After listing all the most relevant social networks for content marketers, let's shift the focus to visual and audio channels.
Continue reading...
-
11 Cost-Effective Live Video Marketing Ideas
The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing. But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss.
Continue reading...
-
Content Marketers: Ditch the Clickbait and Focus on User Needs
Experts put content marketing on a pedestal, but practitioners remain surprisingly skeptical. Although 88 percent of B2B marketers have adopted content marketing, according to the Content Marketing Institute’s 2016 B2B survey report, 70 percent of those marketers don’t believe that their strategies are effective. Well, effective at what? Avoid Sacrificing Intention for Attention Content
Continue reading...
-
The Ultimate Guide to Content Marketing Channels: Social Networks
Content marketing has become the backbone of every worthwhile B2C and B2B marketing strategy. The short explanation for that is that no other form of marketing allows a brand to deliver such high value information at the same speed and scale.
Continue reading...
-
CMI Survey Finds Marketers Struggle to Manage Content as Business Asset
Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens. Unfortunately, it's not as easy for content marketers, who need to set content and remember it.
Continue reading...
-
What 4 Content Marketers Learned From 4 Content Marketing Experiments
Earlier this year, I wrote about how four content marketers were planning to experiment with different ways to make their content stand out from the crowd.
Continue reading...
-
My Evolution From Coder to Content Marketer
As a senior in high school, I took an AP course in Computer Science. When I learned to write my first algorithm, I was hooked and decided then and there that I wanted to major in Computer Science in college.
Continue reading...
-
Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread?
Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread. The Skeptics Say 'Beware the Hype' On the one hand, you have the skeptics. For example, Dave Scott of BNGDesign notes, “Be careful you don’t get sucked into the
Continue reading...