Articles
Tag: content marketing (page 9)
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Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread?
Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread. The Skeptics Say 'Beware the Hype' On the one hand, you have the skeptics. For example, Dave Scott of BNGDesign notes, “Be careful you don’t get sucked into the
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Avoid These Rookie Live Video Marketing Mistakes
As live video changes the course of content marketing, an increasing number of brands are getting in front of the camera to interact with their audiences and show off previously unseen dimensions of their organizations.
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Oracle Acquires Ad Tracker Provider Moat, More News
Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud.
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Influential Content Speaks to the Head and the Heart
Whether your goal is to create a more reputable business, change your industry, reach more potential customers or expedite the sales process, your organization invests in content marketing to influencing people.
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Quality Over Quantity: Publish Less, Audit More
Would you go on a diet if you knew you'd gain 65 percent of your weight loss back? Would you work an 80-hour week if 65 percent of your output was never used? Believe it or not, these are the kinds of inefficiencies we're seeing in the content we create.
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Will Content Marketers Fall for Anchor's New Take on Radio?
Back in the 1960s, pirate radio stations began sprouting up across the US and UK. Voices that previously went unheard suddenly had an outlet, and the crackling AM waves became a haven of opinion, debate and inevitably, marketing.
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LinkedIn Releases Auto-Populating Lead Gen Forms for Mobile
LinkedIn introduced a tool today designed to generate quality leads on mobile by avoiding the fat finger syndrome so common on smartphones. The Mountain View, Calif.
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How Machine Learning Might Just Make Marketing More Human
Marketers have been swamped for years now with emerging technologies which help them better identify prospects, target and re-target them, personalize campaigns and squeeze every ounce of value out of every advertising dollar spent.
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Forrester: Acrolinx, Idio & Persado Help Marketers Create Smarter Content
Everyone may think he is a writer, but the fact is writing relevant, engaging content is hard. The challenge is especially acute because marketers "lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing," Forrester said.
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Is Live Video the Future of Content Marketing?
In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.
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4 Content Marketers Experimenting Their Way to Engagement
With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd? One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.
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Enough Already About the Value of Content
I am sick of reading everyone’s trends for 2017 about content value: “For 2017 it’s not quantity, it’s quality.” “Marketers will be producing for value, not volume.” “You’ll see better content out there, not more content out there.” Right. Because marketers are always looking to produce content with no value.
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For Dynamic B2B Marketing, Break Out of the White Paper Rut
Will 2017 be the year that B2B marketers finally move beyond the lead-gated PDF as their primary lead-generation tool? Pretty please? If you’re a B2B marketer relying on the same old traditional campaign tactics that were successful in years past, you are falling short of your customer’s expectations.
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How to ACE Content Marketing in 2017
Content marketing has matured from trend status to an established, must-do marketing discipline. But despite that maturity, we still see organizations running on a digital marketing hamster wheel, churning out "random acts of content.
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