Articles

Tag: content optimization (page 2)

  • Mozilla Tries Again With Snowl Browser Messaging

    The first release of Mozilla’s in-browser messaging/content aggregation client was--at best--a terribly executed extension backed by a good idea and a cool looking logo.  The new version, released just this week, is a far cry from what it once was. In addition to a ton of bug fixes, Snowl 0.

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  • The First Corporation was Built on Content

    Sears Roebuck was one of the very first large corporations. It was in the mail-order business. It used content to make the sale.In 1906, Sears Roebuck opened a mail-order plant in Chicago. It was the largest business building in the world.

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  • Government Website Survey: from Organization-centric to Citizen-centric

    Government websites are organization-centric, complicated and confusing, according to a survey of government web professionals in the United States, New Zealand and Canada.Between August and October 2007, over 230 government web professionals in the United States, New Zealand and Canada rated their websites based on a list of phrases.

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  • Government Websites Must Focus

    Government websites must specialize and deliver better services to specific audiences, not try to be everything to everybody.A number of years ago, I did some work with a department of education. It was reviewing its web strategy and had come to a decision. In its new version, it would not

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  • The Semantic Web Will Redefine Content Management

    Content managers, I'm sure you think your job is hard enough as it is. Sourcing good content, presenting it well, integrating it seamlessly, cataloging it, securing it, backing it up... yikes, the plate is full already.

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  • Local Government: Local Tasks Made Easy

    The best thing governments can do on the Web is get out of the way. Save the citizen time by making basic government tasks fast and easy.Salford recently received the UK Local Authority Website of the Year 2007 award. It's not surprising. Salford is a very practical and functional website.

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  • Killer Web Content Examples

    Out of 18 choices, why does one piece of content get 49 percent of the vote while another gets 0 percent?Over the last six years, I have tested a range of headings and summaries. The tests were carried out in 14 countries with almost 3,000 people. People were asked to

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  • Evidence-based Website Management

    The Web is the perfect environment in which to make management decisions based on evidence and facts, rather than emotion and opinion.The educated guess and the gut instinct are-like the action hero-vastly overrated. In human psychology there is a compelling attraction to the idea that the gut instinct is the

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  • Converting Clicks to Customers

    You’ve got plenty of traffic, but you’re not able to persuade visitors to take action. It’s a common and aching issue for many online businesses.Too often, business owners impulsively throw more money into existing marketing campaigns, believing it’s merely a numbers game -- i.e.

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  • Time for Content to Become More Scientific

    Senior managers don't take content seriously because people who write content don't come across as being serious. If content professionals want more respect, they need to present content as a science, not an art.I have spent most of my adult life writing content, or else advising people on how best

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  • My Web Content is Better Than Your Web Content

    We’ve all experienced meetings that go like this: “OK, time to choose which landing page to launch with our new search campaign. Which page version do you guys like best?” In the meeting are the copywriters, designers, product managers, SEM managers, and more.

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