Articles

Tag: content strategy (page 4)

  • Catch the Third Wave of Content Management

    Catch the Third Wave of Content Management

    Changes to the internet have caused audience expectations to grow. The internet not only brings larger scale, it brings variety and choice.  Audiences connect and engage with content on multiple devices, channels and venues.

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  • Get Ready for Predictive Content Analytics

    Get Ready for Predictive Content Analytics

    Using advanced customer analytics — and especially predictive analytics — to improve the ROI of a digital environment is a promised land that many businesses strive for but few have reached successfully.

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  • Test Your Narrative Strength

    Test Your Narrative Strength

    Narratives are systems of beliefs that help you interpret the meaning of things.  So if you want people to buy what you’re selling, it's important that they can interpret the meaning of what you’re offering the same way you do.

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  • Authors of the World, Unite! Revolt Against Bad Author Experience

    Authors of the World, Unite! Revolt Against Bad Author Experience

    While user experience (UX) has grown up since the '90s, the same can't be said about author experience (AX).  I often consider authors as the lost generation, whose needs have been ignored in favor of more technical developments.

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  • Close Your E-Commerce Sales with Content

    Close Your E-Commerce Sales with Content

    E-commerce has become essential in the last few years for businesses that sell just about anything. Secure payment providers, peer review systems and lots of practice caused customers to transition from cautiously testing the waters with online shopping, to e-commerce being just another shopping channel — and sometimes the preferred one

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  • Ready, Set, Go: How Content Readiness Delivers

    Ready, Set, Go: How Content Readiness Delivers

    Personalization strategies and strategies to drive alignment across the customer journey vary significantly from company to company and from industry to industry. The right content strategy for a beauty product retailer won't work for an auto parts supplier.   What companies of all types should have in common is omnichannel content

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  • A Headless CMS Won't Solve All Your Woes

    A Headless CMS Won't Solve All Your Woes

    Headless content management has received a fair amount of hype in the last year.  For anyone who’s managed to avoid the whole headless controversy, “headless” is the idea of decoupling the front end and the back end of content delivery. Sebastian Siemssen, senior developer at Vienna, Austria-based Zensations wrote that

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  • Is Content Marketing Heading for a Brick Wall?

    Is Content Marketing Heading for a Brick Wall?

    LAS VEGAS — One of the key challenges for modern marketers is to create content that is by definition "intelligent" — automatically discoverable, reusable, reconfigurable and adaptable. That was the premise of last week's Intelligent Content Conference (ICC) here, a two-day event preceded by a full day of workshops.

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  • How Content Marketers Rank SEO

    How Content Marketers Rank SEO

    Marketers who tell you they’re not concerned about Panda, Penguin or Hummingbird — Google’s algorithm updates — may see their content marketing efforts fall short. When I first started in content marketing, I was one of those marketers.

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  • How to Get Smarter With Your Content #intelcontent

    LAS VEGAS — While there is no shortage of content online, the world can use more intelligent content — a strategic approach to managing information. That’s the big takeaway at this year’s Intelligent Content Conference, which was acquired by the Content Marketing Institute (CMI) in June 2014.

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  • Yes, You Need to Feng Shui Your Content

    Yes, You Need to Feng Shui Your Content

    Donna Tuths has been, in one form or another, a content evangelist over the course of her 25-year career.  She was a partner in communications and media at Andersen Consulting. She was the CEO of Ogilvy & Mather’s Ogilvy Healthworld. Now, at New York City-based Accenture Interactive she is the

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  • Google Warns - Again - Optimize Your Mobile Content

    Google Warns - Again - Optimize Your Mobile Content

    The web can move faster than you may think — and those with a stake in online publishing and marketing need to recognize this before they fall behind in the speed game. Titled the Accelerated Mobile Page Project or AMP for short, the open-source initiative helps publishers create mobile-optimized content

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  • Search and Navigation Interconnections

    When people visit a particular page of your website and then carry out a search from that page, it is often a sign that the page navigation and/or content is not working well. When we’re observing customers carrying out tasks on websites we notice certain common patterns.

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  • What the Bendy Straw Can Teach You About Universal Content

    What the Bendy Straw Can Teach You About Universal Content

    One of the most common questions I get asked is, “How do we convince our stakeholders that they need to speak the language of the audience?”  Concerns about dumbing things down, using plain language and keeping copy short make sophisticated stakeholders nervous.

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