Articles

Tag: content strategy (page 6)

  • CMSWire Tweet Jam: How Brands Stand Out in a Sea of Content #cxmchat

    CMSWire Tweet Jam: How Brands Stand Out in a Sea of Content #cxmchat

    Brands are competing for a limited resource: attention. So why do some brands get it again and again, while others flounder with content marketing initiatives? What separates the success stories from the rest? Join in to discuss these questions and more at this month's Tweet Jam.

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  • The 3 Cs of Content Strategy

    The 3 Cs of Content Strategy

    From cosmetics manufacturers to hotels, everyone’s a publisher now.  The problem is no longer how much content a company can produce, but how much of it is consumed and acted upon — by the right people.

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  • Reduce the Guesswork to Creating Great Content

    Reduce the Guesswork to Creating Great Content

    Content is growing in most enterprises at a rate of 200 percent per year, and companies are quickly realizing that it’s virtually impossible to keep up with this growth across all the channels they have to now manage.

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  • Why a Content Engineer is Vital to Your Content's Health

    Why a Content Engineer is Vital to Your Content's Health

    I have a six-year-old son who is convinced he is going to be an engineer. His vision of the future is fueled by Lego, Magna Tiles and an assortment of chemistry sets we do while I close my eyes and hope we don’t blow up the house.

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  • Don't Hit Publish Until You Answer These Questions

    Don't Hit Publish Until You Answer These Questions

    I won’t pretend to be a content marketing expert. But as a B2B content writer, my humble opinion on the subject can be summed up in six words: Stop doing content for content’s sake.

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  • Juggling the Big 3 of Multilingual Content

    Juggling the Big 3 of Multilingual Content

    Businesses today are global by nature. We live in a time where customers around the world can find companies anytime, anywhere in a matter of seconds via the Internet. If you have a corporate website, you’re reaching people in other countries without even trying.

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  • Feed Your E-Commerce Engine Great Content

    Feed Your E-Commerce Engine Great Content

    We want strong e-commerce experiences for our customers. We want strong content experiences. We want strong customer experiences.

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  • The Challenge for Writers of Web Content

    The challenge for writers of web content is that we think that people want to read our content. They don’t. The web is not a murder mystery. People don’t want to get "sucked into" the content we write.

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  • Hippo CMS 10 Puts the Focus on Content Performance

    Marketers trying to deliver more personalized digital experiences to their customers might be interested in Hippo’s latest announcement -- the release of Hippo CMS 10.

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  • Putting the Customer First is the Best Business Case

    Over the years, we have done a number of task identification projects for health organizations. Generally, the top task was checking symptoms. However, when we worked with Norwegian Hospitals, we found the top task was: “what happens before, during and after treatment.

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  • Experiences: The 7th Era of Marketing

    Experiences: The 7th Era of Marketing

    Avid travelers have a unique lifestyle. They’re curious. They’re adventurous. And most of all, they value the experience of travel. Marriott sells hotel rooms. Or does it? Marriott is one of just a few companies evolving its marketing focus when it comes to engaging audiences.

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  • Don't Let Your Personas Get Stuck

    Don't Let Your Personas Get Stuck

    If case you haven’t noticed, personas are a pretty big deal these days. Marketers plant relevant, engaging content throughout digital experiences on multiple channels to try and move the business forward. And that content must be relevant and individualized. But marketers face a growing challenge. Yes, yet another one.

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  • Still Sticking With Those Tried-But-True Marketing Tactics?

    Still Sticking With Those Tried-But-True Marketing Tactics?

    It wasn't too long ago that being a marketer consisted of balancing multiple communication channels to reach, understand and attract customers. And by "not too long ago," we're talking fifteen years ago.

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  • Mobile Performance Anxiety? You're Not Alone

    Mobile Performance Anxiety? You're Not Alone

    What can brands do to improve customer relationships on mobile? And why is brand engagement on mobile so important? The answer is rooted in two unavoidable realities. Customers today are mobile – an IDG Global Mobile Survey  last year found that mobile device use is now ubiquitous.

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