Articles
Tag: context
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What Do We Mean by Personalization?
Personalization should be built around developing empathy. It’s about understanding your customers.
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What Is Contextual Commerce and Why It Can Be So Hard
Context commerce has been around for a while in theory, but is only now making its way into the consumer mainstream.
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Improving Ecommerce Experiences with Customer Context
Ecommerce sites — be they business sided or consumer — currently do a great job providing product information and keeping track of stock keeping units (SKU). What they aren't doing a great job of is putting all of that information within the context of an actual buyer.
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What's New For You This December in Open Source CMS
A consortium of open source CMS vendors are making progress in their efforts to create more ethical web experience management. Earlier this year, Jahia, together with other vendors, launched initiatives to address the rapid growth of digital experience and the data it generates.
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Offer Your Customers Fully Developed Brand Experiences #DXS15
CHICAGO — It’s time to disrupt the disrupters. It’s time to take customers seriously. It’s time to offer customers a real, fully developed brand experience. During a keynote address yesterday at CMSWire's DX Summit here, Jahia CMO Kevin Cochrane told an audience of digital leaders to capitalize on technology to
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Jahia to Offer Ethical Web Data Exchange to Apache
Open source CMS vendor Jahia intends to contribute a reference implementation for a standard protocol for the exchange of customer data between web servers, to the Apache Foundation as an incubator project, a Jahia spokesperson told CMSWire today. Jahia’s aim, as the company’s CTO told us last month,
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Cisco to Salesforce: Can You Handle Our New CRM Solution?
In the clearest sign to date about the blurry line between a communications service provider and a customer service software firm, Cisco today announced a sweeping reform of its Unified Contact Center Enterprise (UCCE) product.
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Smartphone Users Frustrated with Customer Service, Report Claims
Consumers talk to companies through many channels — and they expect the company to know the details of their experiences with customer service, regardless of the channels involved. This expectation of “contextual customer service” is one of the findings in a new survey on customer service expectations for smartphone owners.
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New InboundWriter Update Gives Context to Your Content Marketing #CMWorld
A successful content marketing strategy accounts for where content will ultimately be published. To effectively gauge how content will perform, it's essential that you understand how it measures up against your competitors as well as leaders in your industry.
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Forrester Report Points to Future of Mobile App Development
Create superior mobile experiences from customers’ context, and figure out ways to lower development costs even as releases occur more quickly. Those complex requirements are two of the main takeaways in a new report on mobile application development from Forrester Research. Entitled "The Future of Mobile Application Development
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Report: Customer Experience Trends Include Context, Unification and Mobile as 'Remote Control'
Customer experience is king these days, so what are the kind’s trends for 2013? A new report from Forrester Research says that customers will increasingly expect experiences to adapt to the context, companies will move closer to unified experiences across devices, and mobile is becoming people’s “remote control.” In "
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Reimagining the Intranet: Content in Context #cgint
The morning of the second day of any conference is always a difficult one, and not just because of all the socializing the night before. The Advanced Intranet+ Portal conference in Amsterdam was no exception, largely due to the questions raised on the future of the Intranet.
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Customer Experience is More Than a Solution, It's an Attitude: #CXMChat Recap
If you joined us for our Customer Experience Management Tweet Jam on Thursday, January 19, you may have learned a few things about the past, present and future of listening, delivering and measuring a consistent, contextual, optimized message across all channels, otherwise known as CXM.
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