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Tag: cory munchbach (page 2)

  • Marketing Automation The Future is Out of Context

    Marketing Automation: The Future is Out of Context

    No part of a business has escaped the disruption caused by customers empowered with digital technologies and the heightened expectations that come with them. Marketing’s historical role of creating awareness that drives sales has become is now just one piece of a broader and more complex set of objectives.

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  • Marketers Fail to Align Customer Experience Branding

    Marketers Fail to Align Customer Experience, Branding

    Customer experience (CX) is all the buzz in marketing and business today. But not enough, according to Forrester Research's Cory Munchbach. "CX needs to have a bigger role over marketing and other operations functions," Munchbach told CMSWire this week.

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