Articles
Picture the ideal customer: a frequent shopper, highly engaged and loyal.
But most business can tell you even the “ideal” customer can be fickle. She'll turn away (or be lured away) in an instant, without any warning.
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Today we continue our series profiling tech companies to watch in 2016. We began the series this week with Affectiva and Cotap. Today, we take a look at Localytics, a marketing analytics provider.
Year founded: 2008
Founders: Raj Aggarwal, CEO, Henry Cipolla, CTO and Brian Suthoff
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The data you’re looking for to track your customers’ digital experiences, may already reside within your organizations. But, New Relic says, you may need to speak to your software team to get at it.
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It’s no secret that customer experience is a big deal. Companies who are great at it win, those who fall short, lose.
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Forrester's not the only one ranking analytics. Or ranking anything, as we just learned this week with Gleanster Research.
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It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.
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Oracle kicked off its Interact 2014 conference today by noting it has added 350 marketing applications and data partners in the past year. That's resulted in "the industry's largest marketing technology ecosystem." As part of that, Oracle said its AppCloud now includes 235 fully integrated apps. Its BlueKai program has
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If 2012 was the year of the cloud and 2013 saw broad acceptance of big data, 2014 could go down as the year of cheaper analytics. The year has been filled with announcements of new features from scores of vendors of all sizes, from SaaS providers like Gainsight and gShift
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Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to Forrester Research. Forrester named the best of the best in this space in a Wave report released this week. Adobe, AT
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The next time you’re downtown, stop and look around you: people, stores, banks, transit, restaurants, stoplights -- all of them constantly generating and consuming data. Now think back to the people, all of them with their own destinations, purpose, concerns, needs and schedules -- more data.
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The future of customer service is scary and rewarding at the same time. It's scary because the machine will know everything about you. It's rewarding because shopping will become much easier as the machine makes more decisions about your life.
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US retailers had a lot to be thankful for this Thanksgiving weekend as consumers turned their attention from family dinners to good deals, driving mobile sales to record highs.
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There's only so much you can talk about big data and customer analytics until you start to ask yourself "what's in it for me?" We know what big data can do if used effectively, but it may not be entirely clear how incorporating appropriate marketing analytics can improve the bottom
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This month as we examine the different ways that big data fits into marketing, we'd be remiss if we didn't talk about the ways big data can help improve the customer experience.
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