Articles
Tag: customer data platform institute (page 4)
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Are Customer Data Platforms and GDPR at Odds?
There's a lot of confusion surrounding customer data platforms. Let's try to dispel some of that confusion.
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Understanding the CDP Landscape: Which Kind is Right for You?
While CDPs may look the same, there are some basic differences in capabilities.
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How to Build the Right Team for Cross-Channel CRM and Marketing
Organizational implications to consider when implementing a customer data platform.
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Why Your Customer Data Platform Is a Failure
Using CDPs to drive marketing campaigns forget about the "customer" in the name.
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What Can You Do With a Customer Data Platform?
What’s possible with a CDP that isn’t possible without one?
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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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What's the Difference Between Customer Data Platforms and Data Management Platforms?
A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different.
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Machine Learning's Secret Sauce? Getting Your Data Right
Marketers won't enjoy the promised benefits of machine learning, artificial intelligence and cognitive computing without accurate, clean and trustworthy data.
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Slack Lands $250M in Funding, CXone Updates, More News
Slack has closed a $250 million Series G funding round led by Tokyo-based SoftBank Group Corp., which dipped into its $1 billion Vision Fund for the investment.
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Segment Nets $64 Million to Grow Customer Data Platform
Segment, a customer data platform provider based in San Francisco, today announced a $64 million, Series C funding round led by the Y Combinator Continuity Fund. This brings the near 5-year-old company's total funding to $109 million. It comes of growth for the company. About 14 months ago, Segment reported
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Is Your Data Fit for the AI Revolution?
When Google CEO Sundar Pichai declared the company's core focus had moved from mobile-first to Artificial Intelligence (AI), it became clear the AI revolution was no longer imminent — it was already here. Smart assistants help organize our lives. Self-driving cars cruise the roads.
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Putting Customer Data in Top Gear at Toyota Motor Europe
With increased digitalization in the automotive industry — and retail in general — customers these days expect much more connected experiences, all occurring with total respect for their privacy and data security.
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Customer Data Platform vs. Single Customer View: What's the Difference?
Every day, marketers have to eat a big bowl of alphabet soup. The marketing solution acronym game leaves marketers confused by similar sounding solutions which perform different tasks.
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Campaign Monitor Acquires Tagga to Better Leverage Behavioral Data
Campaign Monitor has acquired customer data platform provider Tagga in a deal designed to help users "democratize behavioral customer data." Campaign Monitor, which has offices in Sydney, San Francisco, New York City and London, expects Tagga's technology to help it better leverage data within its email marketing platform. Terms
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