Articles
There's a lot of confusion surrounding customer data platforms. Let's try to dispel some of that confusion.
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While CDPs may look the same, there are some basic differences in capabilities.
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Organizational implications to consider when implementing a customer data platform.
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Using CDPs to drive marketing campaigns forget about the "customer" in the name.
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What’s possible with a CDP that isn’t possible without one?
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How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different.
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Marketers won't enjoy the promised benefits of machine learning, artificial intelligence and cognitive computing without accurate, clean and trustworthy data.
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Slack has closed a $250 million Series G funding round led by Tokyo-based SoftBank Group Corp., which dipped into its $1 billion Vision Fund for the investment.
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Segment, a customer data platform provider based in San Francisco, today announced a $64 million, Series C funding round led by the Y Combinator Continuity Fund.
This brings the near 5-year-old company's total funding to $109 million. It comes of growth for the company. About 14 months ago, Segment reported
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When Google CEO Sundar Pichai declared the company's core focus had moved from mobile-first to Artificial Intelligence (AI), it became clear the AI revolution was no longer imminent — it was already here.
Smart assistants help organize our lives. Self-driving cars cruise the roads.
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With increased digitalization in the automotive industry — and retail in general — customers these days expect much more connected experiences, all occurring with total respect for their privacy and data security.
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Every day, marketers have to eat a big bowl of alphabet soup.
The marketing solution acronym game leaves marketers confused by similar sounding solutions which perform different tasks.
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Campaign Monitor has acquired customer data platform provider Tagga in a deal designed to help users "democratize behavioral customer data."
Campaign Monitor, which has offices in Sydney, San Francisco, New York City and London, expects Tagga's technology to help it better leverage data within its email marketing platform. Terms
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