Articles
Tag: customer experience management (page 6)
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Facebook Revenue to Surpass 4 Billion in 2011
A recent report from eMarketer says Facebook's total revenue, which includes advertising and other sources -- such as Facebook Credits -- is expected to hit US $4.27 billion this year. That's more than double the US$ 2 billion that the social networking giant is estimated to have earned in 2010.
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Twitter Web Analytics Makes Sense of Tweet Traffic
Want to know how much traffic your website receives from Twitter ? Now that our fine feathered friend offers its own in-house analytics platform, figuring out the exact answer to that question should be a cakewalk.
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Forrester: Honing Customer Experience Mgmt Solutions
All hail the newest addition to our giant bag of acronyms: CXM. All hail the man leading the CXM pack at Forrester: Stephen Powers! Along with a handful of other analysts, Powers kicked out a report for Forrester titled: Harnessing The Convergence of Customer Experience Management Solutions. It
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Oracle Outlines Fatwire's Customer Experience, Web CMS Roadmap #CXM
Since Oracle announced that it was buying web experience management vendor FatWire (news, site ), there has been a lot of speculation as to what the company might do with the product set. Yesterday, Andy MacMillan, VP of Product Management for Enterprise 2.
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Eqentia Adds People & Content Discovery to Knowledge Management Portal
Eqentia (news, site ) added a handful of perks to its knowledge management portal this week. The bundle, candidly referred to as Eqentia+ by company founder William Mougayar, includes enhanced content and people discovery.
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PageLever's Facebook Page Analytics Tool Outshines Insights
There's been a lot of buzz this week about PageLever (news, site ), a service that allegedly makes Facebook Insights look like an analytics tool for beginners.
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Attensity and Telligent Named Visionaries in Gartner's Social CRM Magic Quadrant
While the Leaders in Gartner's Social CRM quadrant exhibit characteristics match today's needs, it's the Visionaries that demonstrate an understanding of future market trends. Two familiar names made the cut this year: Attensity Attensity (news, site ) was highlighted in this year's Social CRM Magic Quadrant thanks to
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Jive, Salesforce & Lithium Lead Gartner's Social CRM Magic Quadrant
In the midst of an exceedingly hot and volatile environment, Gartner has updated its Social CRM Magic Quadrant, naming three vendors that have managed to keep their heads above water.
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WEM Advice from the Experts: Managing the Customer Experience
Lately it's been all about the customer experience and customer experience management. Accordingly, this week our contributing experts focused on improving context and honing in on the customer's voice. What You Know, Who You Know, & Who You Don't Know Pete Iuvara (@peteiuvara ): Marketing in today’s economy with today’s
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Poll: 45% Indicate Mobile is Key to Customer Experience Strategy #CXM
This month we polled you, our dear readers, on the importance of mobile in your Customer Experience Management strategy. The results are in and what we see is that mobile is rapidly taking a seat right next to your normal websites, and will likely soon move out in front.
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Mobile Customer Experience Shifts Enterprise Priorities
According to a recent survey, mobile customer experience is shifting the priorities of e-Business and customer service professionals. Making Mobile CXM a Priority Though hardly representative of the entire industry, OpinionLab and Tealeaf surveyed more than 120 attendees of Forrester’s Customer Experience Forum and found 84% feel that putting a
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Get Breakaway Marketing Efficiency with Four Engagement Metrics
Engagement must be the next new thing in digital marketing. I see the term used everywhere in print and at conferences, but it is usually referring to what marketing should have always been doing anyway -- involving potential customers so they increase communication, build trust and form commitment.
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4 Ingredients to a Successful Social Web Strategy
For many marketers, cross-channel marketing on the social web has been a dizzying, ad hoc and all-too-often unmeasured experiment. What many don’t understand is that the social web offers the greatest marketing opportunities we have ever seen, so it’s time to get serious.
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5 Ways a Web CMS Supports Cross-Channel Marketing
Today’s technology has certainly changed the way marketers reach potential customers. The internet, social media and mobile smartphones are just a few of the new ways to engage a target audience. But with all these increased opportunities also comes a need to convert that engagement into revenue.
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