Articles
In "Sizing The Cloud", a report published by Forrester Research this past April, the analyst firm predicted that the total size of the public cloud market will grow from US$ 25.5 billion in 2011 to $159.3 billion in 2020.
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Trying to be the single solution for all things customer experience (CXM) is a fool's errand. Smart software vendors know this and are building their products and data for ease of integration.
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If customers get the first click right they have twice as much of a chance of completing their task than if they get it wrong. Nobody likes taking a wrong turn, particularly when it's your first turn.
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While some people were speculating that Yahoo! would be up for sale soon, the company was lining up an agreement to buy interclick, a proprietary advertising and technology solutions provider.
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There is a growing resistance to traditional marketing techniques. Today's customer is more logical, less emotional. "International scientists say they have found the first evidence of resistance to the world's most effective drug for treating malaria," the BBC stated in 2010.
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The customer is not captive anymore. The customer is active. They are in control. "Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV," according to Nielsen News.
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People are no longer so easily fooled by happy marketing and communication spin. Once upon a time there was a company that was not doing well and was letting people go. Its internal communications department went into overdrive, constantly publishing feel-good stories.
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The German-based maker of the FirstSpirit CMS is making a big push into the North American market, recently opening a Boston office and now kicking-off a multi-city partner roadshow with the goal of -- yep, you guessed it -- convincing talented U.S.
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When Oracle picked up FatWire it was immediately thought that the two would complement each other, while creating a bit of overlap in Oracle's existing product line-up. At this year's Oracle OpenWorld conference in San Francisco, Oracle Senior Principal Product Manager Joe Duane and Mariam Tariq of WebCenter Product Management shed
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The reason Amazon is so successful is that theirs is a services culture rather than a product culture. "What we are doing is offering premium products at non-premium prices," Jeff Bezos told Business Week when launching the Amazon Fire tablet.
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Taking center stage at its own Connection Conference, Kentico has unveiled the new customer experience management (CXM) features in its sixth edition, due out in October. Experience Matters Those attending Kentico's Denver Connection event are getting an early copy of the company's new Customer Experience Management product -- Kentico Enterprise Marketing Solution (EMS) that
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We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do. The lady had just finished trying to complete 15 tasks on the website. "What did you think of the website," the organizer asked her.
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A recent report from eMarketer says Facebook's total revenue, which includes advertising and other sources -- such as Facebook Credits -- is expected to hit US $4.27 billion this year. That's more than double the US$ 2 billion that the social networking giant is estimated to have earned in 2010.
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Want to know how much traffic your website receives from Twitter ? Now that our fine feathered friend offers its own in-house analytics platform, figuring out the exact answer to that question should be a cakewalk.
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