Articles
Tag: customer experience management (page 6)
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The Customer Spring: Empowered Customers Rise Up
The customer is not captive anymore. The customer is active. They are in control. "Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV," according to Nielsen News.
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Customer Experience: Telling the Truth is Not a Marketing Sin
People are no longer so easily fooled by happy marketing and communication spin. Once upon a time there was a company that was not doing well and was letting people go. Its internal communications department went into overdrive, constantly publishing feel-good stories.
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European Web CMS Vendor e-Spirit Kicks Off Roadshow, Hands Out Free Licences in Chicago
The German-based maker of the FirstSpirit CMS is making a big push into the North American market, recently opening a Boston office and now kicking-off a multi-city partner roadshow with the goal of -- yep, you guessed it -- convincing talented U.S.
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Inside Look: Oracle's Web Experience Management Strategy
When Oracle picked up FatWire it was immediately thought that the two would complement each other, while creating a bit of overlap in Oracle's existing product line-up. At this year's Oracle OpenWorld conference in San Francisco, Oracle Senior Principal Product Manager Joe Duane and Mariam Tariq of WebCenter Product Management shed
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Customer Experience: From Selling Products to Delivering Services
The reason Amazon is so successful is that theirs is a services culture rather than a product culture. "What we are doing is offering premium products at non-premium prices," Jeff Bezos told Business Week when launching the Amazon Fire tablet.
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Kentico's New Customer Experience Management Solution Unveiled
Taking center stage at its own Connection Conference, Kentico has unveiled the new customer experience management (CXM) features in its sixth edition, due out in October. Experience Matters Those attending Kentico's Denver Connection event are getting an early copy of the company's new Customer Experience Management product -- Kentico Enterprise Marketing Solution (EMS) that
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Customer Experience: The Optimism Bias, or Don't Believe Satisfaction Surveys
We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do. The lady had just finished trying to complete 15 tasks on the website. "What did you think of the website," the organizer asked her.
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Facebook Revenue to Surpass 4 Billion in 2011
A recent report from eMarketer says Facebook's total revenue, which includes advertising and other sources -- such as Facebook Credits -- is expected to hit US $4.27 billion this year. That's more than double the US$ 2 billion that the social networking giant is estimated to have earned in 2010.
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Twitter Web Analytics Makes Sense of Tweet Traffic
Want to know how much traffic your website receives from Twitter ? Now that our fine feathered friend offers its own in-house analytics platform, figuring out the exact answer to that question should be a cakewalk.
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Forrester: Honing Customer Experience Mgmt Solutions
All hail the newest addition to our giant bag of acronyms: CXM. All hail the man leading the CXM pack at Forrester: Stephen Powers! Along with a handful of other analysts, Powers kicked out a report for Forrester titled: Harnessing The Convergence of Customer Experience Management Solutions. It
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Oracle Outlines Fatwire's Customer Experience, Web CMS Roadmap #CXM
Since Oracle announced that it was buying web experience management vendor FatWire (news, site ), there has been a lot of speculation as to what the company might do with the product set. Yesterday, Andy MacMillan, VP of Product Management for Enterprise 2.
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Eqentia Adds People & Content Discovery to Knowledge Management Portal
Eqentia (news, site ) added a handful of perks to its knowledge management portal this week. The bundle, candidly referred to as Eqentia+ by company founder William Mougayar, includes enhanced content and people discovery.
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PageLever's Facebook Page Analytics Tool Outshines Insights
There's been a lot of buzz this week about PageLever (news, site ), a service that allegedly makes Facebook Insights look like an analytics tool for beginners.
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Attensity and Telligent Named Visionaries in Gartner's Social CRM Magic Quadrant
While the Leaders in Gartner's Social CRM quadrant exhibit characteristics match today's needs, it's the Visionaries that demonstrate an understanding of future market trends. Two familiar names made the cut this year: Attensity Attensity (news, site ) was highlighted in this year's Social CRM Magic Quadrant thanks to
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