Articles
Tag: customer journey mapping (page 3)
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Future-Proof Your Customer Journey Maps With These 4 Techniques
Map one buyer persona at a time, develop personas based on real data and other tips to make sure your customer journey maps stand the test of time.
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Creating and Future-Proofing Your Customer Journey Map
The elements of a successful customer journey map defined.
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Customer Experience Has No Start and No End: Jim Kalbach of MURAL
Jim Kalbach, head of customer experience at MURAL, talks CX design, the importance of corporate culture and more in this interview.
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Why Customer Journey Mapping + Journey Analytics = 5-Star Customer Experiences
No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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Make Customer Experience Your Competitive Advantage With These 3 Steps
How can we create competitive customer experience advantages?
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Get to Know Your Shoppers the Way Netflix Knows Its Viewers
How many people have to unsubscribe before marketers decide to invest in truly understanding a customer’s preferences?
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Model, Measure, Validate and Optimize Your Way to Customer Journey Success
Brands that deliver on their promise of a stellar customer journey reap rewards.
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Customer Journey Mapping: Navigating a Course to Better Customer Relations
Poor customer experience can cost your company millions.
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Tame the MarTech Beast for Better Customer Journeys
How to put marketing technology to work in the best interests of your customers.
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Don't Let Journey Mapping Fatigue Keep You From CX Success
Customer journey maps offer valuable insights, but they require constant maintenance. Here's how to get the most out of journey maps while avoiding burnout.
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Do Customer Journeys Get Marketers Where They Want to Go?
Four fixes to the customer journey process that can help marketers create an adaptive customer experience.
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How To Get Started With Customer Journey Mapping
Need to build a customer journey map for your business? CMSWire interviewed practitioners and experts to shed light on how best to approach your first customer journey map.
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Customer Journey Maps Work Great ... Up to a Point
Customer journey mapping should serve as only one of several tools you use to craft your customer experience story
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Customer Journey Mapping Should Take a Page From GPS
“A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to control the consumer journey counterproductive.
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