Articles
Tag: customer relationship (page 5)
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Marketing Research Tech Company Gets $32.5M
The smell of money is in the air for vendors in the marketing technology space this week. Radius secured $50 million earlier this week for its B2B predictive marketing software. And InsideView, the San Francisco-based sales and marketing software company, secured $32.
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How Effective Are CRM Systems?
No matter how many bells and whistles CRM develops each year — customer listening, social media promotion, analytics-everywhere, to name a few examples — the core of the platform remains the same. At the end of the day it all starts from a foundation of service, sales and marketing.
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HubSpot to Partners: Take Our Cash, Hire Awesome People
It's a good time to be a partner of HubSpot. The Cambridge, Mass.-based marketing automation and CRM provider went public last fall. In last year's third quarter, HubSpot's first quarter as a public company, the company grew revenue 51 percent year over year and increased its customer base to
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A New Frontier for CRM: The Internet of Things
Isn’t Customer Relationship Management technology supposed to be dead? Apparently it’s getting a lifeline from the Internet of Things. Gartner predicts “CRM will be at the heart of digital initiatives in coming years as enterprises look to create more targeted interactions in a multichannel environment.
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SugarCRM Jumps on Customer Journey Bandwagon
Halfway through the first day of SugarCRM's SugarCon conference, the company announced a new iteration of its platform, Sugar 7.6. Features that seem have impressed the crowd (hat tip to Jeremy Cox, Mitch Lieberman and Brent Leary among many others) include the customer journey mapping and advanced workflow.
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How to Teach Your CRM to Think - and Learn from Big Data
The problem with big data is, well, it’s big. Even with the best CRM to record and organize every interaction with your customer, if you don’t know how to leverage that data, you could risk damaging the customer experience, and leaving money on the table.
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Complete the Digital Marketing Puzzle, One Integration Step at a Time
Why Data Collection Benefits from Data Connection Avoiding these pitfalls requires a step-by-step data integration approach that carefully collects the data your organization needs and then connects it in a way that integrates marketing, sales and customer service intelligence into a single customer relationship management (CRM) application.
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Is Your Business Capitalizing On This $1T E-Commerce Market?
With a population of about 1.3 billion and an emerging middle class, China is the largest market in the world. In the past few decades, it has emerged as a global economic powerhouse.
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Janrain's Portal Gets Inside the (Social) Minds of Customers
Janrain releases technology today that can reportedly help customer care agents get inside the minds of customers. Well, not literally, but at least it allows them to get a more "social" data profile of the customer including their "likes" and interests, the company claims. The Portland, Ore.-based customer identity management provider launched the technology today.
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Microsoft Ups Its Customer Experience Play
Microsoft is flexing its customer experience muscles. Last night it announced the spring release of Parature will come with more than 30 new “high priority” customer capabilities. They're designed to help businesses streamline and improve their customer experience strategies.
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7 Troubling Myths About CX - and Why It Could Fail
Colin Shaw knows customer experience (CX) — and he doesn't like where it's headed. Twelve years ago, Shaw co-founded Tampa, Fla.-based Beyond Philosophy, a consultancy and training organization devoted to customer experience (CX).
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The Holistic View of the Customer Experience
There's a consensus that if you want to be successful on line, you’re going to have to deliver an exceptional customer experience, something that leaves others trailing. Of course, there are many opinions on how to do that. E-Spirit, for example, has a very particular notion of what customer experience involves.
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Technology Can Help Humans Sound Human
It may sound like a simple request, but too often the forces in the customer service universe can easily undermine an organization’s efforts to deliver an exceptional, personalized experience. Please Hold While We Connect You With ...
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The Danger of Believing in a 360-Degree Customer View
It also refers to the way lookouts report the things they see -- always in relation to the ship, with the bow of the ship representing 0 degrees/360 degrees. Having a 360-degree view of what’s out at sea with you is critical to avoiding hazards, collisions and other unfortunate events.
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