Articles
Tag: customer relationship (page 6)
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A Signpost on the Road to Marketing Automation
As technologies mature, two nice things typically happen: the price falls and capabilities rise. Soon almost everyone can take advantage of it. Consider cell phones. They were expensive, bulky status symbols when first marketed, but 4.55 billion people will use better, cheaper phones this year, according to eMarketer. Computers?
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Is Your CRM System Failing You? 4 Ways to Tell
Would you invest in something that has a failure rate of 46 percent? If you've recently acquired a customer relationship management (CRM) system, then whether or not you realize it, that is what you have done.
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Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14
Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success.
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SMBs Going Global with Mobile
Gone are the days when a company launched locally, slowly expanding into other markets. Today, businesses are thinking globally from the start, thanks to the ever-expanding use of mobile technologies. BIA/Kelsey’s US SMB Spending Forecast revealed that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional
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Salesforce Enhances Sales Cloud1 With New Mobile Apps
Salesforce officials call their latest enhancement to their CRM platform a transformation of existing, long-time CRM features to "full-blown apps." The launch this week comes on the heels of news that Salesforce users want, well, mobile capabilities. And hence the investment in mobile continues with an update to Sales Cloud1
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Salesforce CRM Users Embrace the Cloud, Mobile Tech
Some people get freaked out by the thought of going to the cloud. We heard that last month at the SharePoint Technology Conference, for sure. It's not the case in Salesforce's CRM world, at least according to a survey of 1,000 Salesforce users conducted by a Salesforce partner.
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Measuring Community Success: More Than Just ROI
Social leaders ready to take the next step in their community journey now have access to a new assessment tool to help them evaluate their community’s strengths and weaknesses, and make better decisions to build more successful online sharing spaces for their employees, customers and partners. The Community Performance Benchmark
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Base CRM Wants to Take on Industry Heavy Hitters
A small CRM software provider feels it has the alternative to big players Salesforce, Microsoft Dynamics and SAP. Palo Alto-based Base CRM released a new set of features officials say will give sales leaders the tools to "make an immediate impact on the productivity of their teams" by moving the
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5 Things Salesforce Users Should Know About Malware Attack
The malware is coming! The malware is coming! Yep, it's a dreaded reality of life in the software industry. Technology does cool things for us, but it can bite us at any minute. We reported this week that CRM giant Salesforce warned its users they could be targeted by a
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RelateIQ Buy Could Patch Salesforce's Analytics Gap
Salesforce's $390 million acquisition of RelateIQ this week strengthens the CRM giant's customer data analytics offerings and could boost its marketing suite, industry analysts told CMSWire. Salesforce Founder and CEO Marc Benioff (left) on Monday gobbled up the Palo Alto, Calif.-based provider that claims it's known for driving "relationship intelligence,"
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Salesforce Acquires CRM Startup RelateIQ for $390 Million
Salesforce acquired today a smaller CRM provider in a deal that could be worth up to $390 million, according to a filing with the United States Security and Exchange Commission. The CRM giant scooped up RelateIQ, a Palo Alto-based provider that claims it's known for driving "relationship intelligence" rather
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Microsoft Offers Feds Secured Dynamics CRM #WPC14
It always happens this time of year. Microsoft, which spends most of the time locked tighter than a clam, suddenly opens up and starts giving out news bites like a leaky cauldron. It’s the prologue to the Worldwide Partner Conference and Microsoft can’t seem to stop giving.
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Mobile, Social, Big Data Create 'Perfect CRM Storm'
CRM is red-hot, Gartner claims. Or, shall we say, green-hot. Gartner officials said last year customer relationship management (CRM) will be worth $36.5 billion. "Without a doubt, the CRM industry has never been more exciting than it is now," said Clint Oram, SugarCRM co-founder and CTO.
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Content Marketing Fuels Pipeline Growth
Marketing automation has changed business as we know it. In the last decade, it has elevated the role of the CMO, helping marketing to be more productive and measurable through email and nurturing programs, scoring and reporting.
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