Articles
Tag: customer relationship (page 8)
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Adobe Adds E-Commerce Option with Elastic Path Integration
Adobe Marketing Cloud can make even the most sophisticated marketing campaigns easy to develop. Now it's enhancing its e-commerce options through a formal integration with Elastic Path.
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Content Marketing Myths and Truths
But what exactly is content marketing? And how do you do it? I've cooked up a list of myths and truths of content marketing to help you wade through the hype. Myth No.
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Microsoft Transplants Social Listening, Smart Marketing into Dynamics CRM
Just two weeks away from its 2014 Convergence Conference, Microsoft has started releasing details of the forthcoming upgrades to its customer relationship management (CRM) offerings. This year’s upgrades include smarter marketing capabilities, acute social listening and enhanced customer care based on the recent Parature acquisition.
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Lithium to Buy Klout in $100 Million Deal?
A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million. Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.
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Improving the Customer Support Experience
How do you know your customers are getting their problems solved quickly and easily? This is a question that has challenged many support websites. The traditional approach has tended to involve customer satisfaction and visitor volume metrics.
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What's the Customer Experience when Everything and Everyone Is Connected?
As humans, we yearn for connection -- and while our tools will always change, the principles and desires that drive us stay the same. As our communications tools improved, the radius of our connections increased -- until the whole world was at our fingertips.
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E-Commerce, Content and Closing the Gaps: A Look at Sitecore
Over the past two days, we have looked at different approaches to bridging the gap between content management and e-commerce. In the first part, we saw that e-Spirit has adopted a best-of-breed approach. Yesterday we saw how Elastic Path is using e-commerce APIs to integrate content.
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E-Commerce, Content and Closing the Gaps: A Look at Elastic Path
Yesterday we saw how e-Spirit has developed a best-of-breed approach to bridge the gap between content management and e-commerce. But there are other approaches to this problem. Today we'll look at how Elastic Path tackles the problem with API-centric commerce.
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E-Commerce, Content and Closing the Gaps: A Look at e-Spirit
With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.
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Broken Bad: How One Company Plans to Fix Online Customer Experience
When is the last time you did business on the web and came away thrilled by the experience? OK, maybe thrilled is asking too much, how about with just a hint of the warm-fuzzies? If you’re typical, the answer is “almost never.” And, yes, we’re being generous with the “almost.
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Social in 2014: The Name Doesn't Matter, What We Do With It Matters
For the past number of years, we debated how the word "Social" was going to fit. While we were having the conversation, it was shoehorned in everywhere we turned. We have media that became social. We have businesses who are suddenly social.
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Managing Indirect Sales Channel Relationships: CRM Falls Short
I've seen CRM applications stretched to record and track all kinds of relationship-based interactions. From bug tracking in software development to keeping track of volunteer hours at non-profits, users have no lack of creativity when it comes to repurposing the fields in their CRM applications.
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5 Things Contact Centers Can Learn from the Butterball Turkey Hotline
For the past 32 years, the Butterball Turkey Hotline has offered advice to anyone overwhelmed by the prospect of cooking the perfect holiday bird. Last year, the company introduced a smartphone app, Facebook live chats, Pinterest posts and other social media tools.
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Data Overload, Inefficiencies Plague Customer Call Centers
Customers are often left feeling unsatisfied after calling customer service to resolve an issue. Many wonder why the call agent seemed to know so little about their purchase history or prior complaints. What are the problems? According to a new report, it could be data overload.
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