Tag: customer retention (page 5)

  • clasped hands

    The ABCs of RFM - and How it Can Help You Retain Your Customers

    What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new information. Way back in 1990, Bain & Company concluded companies can boost profits by almost 100 percent by retaining just 5 percent

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  • 2016-15-august-customers have choices

    For DX That Converts, Pay Attention to Customer Retention

    The late Theodore Levitt, economist and legendary professor at Harvard Business School, memorably mused that, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” This saying really epitomizes the need to put a customer’s ultimate aspiration at the heart of what your company sells.

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  • dunno

    You've Won Over the Customer, You Made the Sale - Now What?

    Marketers spend the lion's share of their time thinking about how to win over prospective customers and acquire new business.  What they — and their companies — miss out on with that singular focus are the valuable opportunities that crop up post-acquisition, when they continue engaging customers after the sale.

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  • The Customer is the Meme

    The key to transforming an old-model organization is to flood it with the experience of the customer. The experience of the customer is the spear point of change.

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  • Turn Sales into Customer Ambassadors: Reward Renewals

    A talent manager friend of mine puts it bluntly: “people do what they’re paid to do.” More specifically, she means people do what they’re incented to do -- especially through bonuses, commissions and other performance-based compensation.

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  • Customer Experience: Being Loyal to Your Customer Pays

    Organizations need to be loyal to their customers if they want their customers to be loyal to them. “Companies are adept at chasing new customers while watching the churn,” Keith Pearce, Vice President, Solutions Marketing at Genesys states.

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  • A Customer Saved is a Customer Earned

    Almost every company claims that they value their customers immensely, but do actions always follow these claims? In an age where consumer opinion can make or break businesses, most companies need to do a better job of prioritizing the source of their livelihood.

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