Articles
Tag: cx (page 4)
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B2B Marketing Analytics Is Broken. Here’s How To Fix It
A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that.
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Gaining Customer Experience Insights: A New Twist on an Old(er) List
Customer experience trends change from day to day. But putting a new spin on some trends from 2015 show their relevance for today.
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Connecting Employee Experience to Customer Experience #DigWorkChat
Happy employees equal happy customers, right? Not so fast, according to respondents from our recent Tweet Jam.
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Pega Launches Infinity Digital Transformation Suite, Canto DAM Updates, More News
Catching up on the latest in customer experience software news from Pega, Canto, Accenture, Sprout Social and more.
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How the Right Tools Can Aid the Employee Experience
Employee experience can be improved by using technologies. Here are some of the tools that some collaboration professionals recommend.
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3 Ways to Sweeten the Employee Experience
An organization is only as good as its people.
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Why Improving Employee Engagement Should Be Your Priority
A truly engaged employee has a direct impact on productivity.
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Why a Great Company Story Begins With Technology
Customer experience starts with the first interaction a person has with a company.
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The Customer Journey Begins – and Sometimes Ends – With Your Employees
Providing customers with a great experience starts with your employees.
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Why You Need to Map the Employee Journey
Just as businesses map the customer journey, so too should they map employee journeys to understand pain points.
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Creating Good Employee Experiences Is Within Reach
While the link between customer experiences and employee seems obvious, too many businesses favor the former at the expense of the latter.
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How Good Employee Practices Feed Into Great Customer Experiences
Linking employee and customer experience matters.
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Employees Can Make or Break Your Customer Experiences
The key to improving customer experience starts with having happy employees.
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Customer-Centric? Employee-Centric? How About a People-Centric Culture
Happy employees lead to happy customers.
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