Articles
Tag: cx (page 4)
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What It Takes to Build a Standout Digital Customer Experience
The way companies approach customer experience (CX) underwent rapid change at the start of the pandemic, and it continues to evolve today.
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How To Get C-Suite Buy-in on Your Customer Experience Initiatives
Getting more budget for your CX initiatives is never easy. So how do you make a successful presentation for additional resources? Here are some tips to help.
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4 Steps to Start Connecting Customer Experience and Employee Experience Insights
Fundamentally, it’s about understanding how well you're delivering on brand promises and equipping and enabling employees to deliver on those brand promises.
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Employee vs. Customer Experience? Which Side of the Table Are You On?
In our connected new work environments, it’s difficult to disconnect our experience as employees from our experience as someone’s customer.
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Traject Acquires Loomly, Walmart Debuts Demand-Side Platform and More CX News
Digging into the CX and digital marketing software news of the week, including Traject's acquisition of Loomly and Walmart's debut of a demand-side platform.
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What Is the Net Promoter Score?
Looking at the foundational principles of the Net Promoter Score (NPS), one of the most common customer experience metrics.
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CX Decoded Podcast: CMO Leadership Challenges and Opportunities
CX Decoded hosts Rich and Dom caught up with CMO, Stephanie Moritz, to talk about the many challenges facing CMOs everywhere and what's coming next.
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CX Decoded Podcast Chief Marketing Officer on Leadership Through COVID19
CX Decoded hosts Rich and Dom caught up with CMO, Stephanie Moritz, to talk about the many challenges facing CMOs everywhere and what's coming next.
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What Innovative Customer Experience Leadership Looks Like
What actions can leaders take to ensure the customer experience consistently delivers and innovates for the people they serve?
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AI in Marketing: Use Cases and Examples in Content Marketing
Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing.
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How to Choose the Right Sample for Your Customer Experience Projects
Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization.
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CX Decoded Podcast: Marketers for an Open Web's Take on Google's Cookieless Future
In this episode of CX Decoded, James Rosewell, director of MOW, shared his group's concerns with Google's post-cookie plans and offers alternatives.
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Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News
Hootsuite made a big $48 million acquisition, HubSpot has a new CEO, FullStory raises $400 million and more CX news.
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Is Your Digital Transformation Creating Digital Chaos?
We’ve heard a lot about digital transformation over the last 18 months, and with good reason. COVID-19 mandated brands transform digitally because consumers did.
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