Articles
Tag: cx (page 4)
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How DataOps Remove Analytics Silos and Increase Value
Embracing DataOps can help organizations eliminate data silos and thereby gain the holistic view of data they need to improve the customer experience.
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Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs
To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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Don't Dismantle Data Silos, Build Bridges
Dismantling data silos sounds like a fine aim. But after years of trying and failing, the author suggests a new approach: build bridges
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Customer Data Platforms Put Omnichannel Within Reach for Small Retailers
SaaS-based customer data platforms (CDP) may enable small retailers to deliver omnichannel experiences through a single customer view.
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Stop Operating in the Dark: Remove Departmental Blinders for Better CX
Breaking down silos and setting up multidisciplinary teams might be the best way to create amazing customer experiences.
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Old MacDonald Met a Data Silo, E-I-E-I-O
In many enterprises, business units operate as silos and don’t take a unified approach to customer outreach. Data hubs can help solve that problem.
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The Path to Customer-Centricity Lies in Dismantling Data Silos
There's no silver bullet to dismantle data and technology silos, but business can take some steps to mitigate them
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Digital Leaders: Build Bridges Between Marketing and Development
Technology isn’t a silver bullet. But it can help deliver better projects by building bridges across disparate teams.
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Bridge the Online–Offline Retail Gap With This Technology
New tools make it easier for omnichannel retailers to link the online and in-store shopping experiences.
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Let the Customer Experience Drive Your Technology Design
Payment terminal card readers have so many input options, they can confuse shoppers. That's a customer experience problem.
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Make the Most of Digital-First Strategies by Blending the Old and New
People still value customer service with a human touch, but new customer experience technologies can help ensure you're meeting the needs of every customer
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Surveying the Customer Experience Technology Landscape
Vendors offer a mind-boggling number of marketing technology tools, making it difficult to decide which ones are most important to the customer experience.
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From Web CMS to DX Platforms: The Evolution of Content Management
Content management systems have evolved from CMS tools to WEM systems to DX platforms. How do you choose which one is right for you?
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The Continued Evolution of the Customer Experience Stack
The customer experience stack has evolved over the past 15 years, and it will continue to evolve in the future. But the focus on the customer remains the same
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