Articles

Tag: cx (page 7)

  • B2B Customer Experience Doesn't Have to Lag B2C

    B2B Customer Experience Doesn't Have to Lag B2C

    How was your experience the last time you bought a product or service for your business? Could you find all of the information you needed on the vendor’s website, or did it leave you confused? Did you have clear communications with the vendor’s sales and support people — both over

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  • Why Most Customer Feedback Analysis Tools Suck & How to Fix This

    Why Most Customer Feedback Analysis Tools Suck & How to Fix This

    Customer feedback analysis tools are all the rage, but most of them suck. They collect scores into pretty dashboards, but don’t actually tell what the feedback is or how to achieve customer loyalty.

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  • Achieve Customer Experience Maturity Through Customer Data Reliability

    Achieve Customer Experience Maturity Through Customer Data Reliability

    We've all heard the boasts that companies make about their superlative customer experience (CX) goals and missions, promising customer delight and surpassing customer expectations. And while most companies acknowledge the value of a good customer experience, many find it hard to meet customer expectations.

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  • CMSWire Tweet Jam: Creating the CX Organization #CXMChat

    CMSWire Tweet Jam: Creating the CX Organization #CXMChat

    What's the key to a successful business? Make your customers happy. It sounds simple, but that underscores all of the effort that goes into providing great customer experiences again and again.

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  • Why the CX Discussion Keeps Returning to Culture

    Why the CX Discussion Keeps Returning to Culture

    It's been interesting to watch customer experience mature. The customer experience concept was born out of work consultants did across disciplines, including marketing, operations and customer service/support. They recognized that by understanding the lifecycle expectations customers had around value, trust, engagement and products, businesses could improve their performance.

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  • Are You Measuring for Customer Success?

    Are You Measuring for Customer Success?

    Everyone has customers.  Whether you execute large contracts for the government, sell the latest widget or run an industry association, customers pay your bills. But the constant pressure to increase revenue and market share makes it challenging to keep the customer in focus.

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  • Don't Let Silos Destroy the Customer Experience

    Don't Let Silos Destroy the Customer Experience

    Every company has silos. They separate people from each other and from information — and generally speaking, the bigger the company, the bigger the silos. They can exist along regional, country, business unit, product team or other lines. Silos can even influence your digital operations.

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  • Data Takes the Guesswork out of Customer Experience

    Data Takes the Guesswork out of Customer Experience

    Digital analytics are creating petabytes of new first- and third-party consumer insights on a daily basis. Improved data collection strategies mean that consumer activity can be tracked across multiple channels, both online and off — from initial impression through conversion and beyond.

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  • 'Business as Usual' Won't Cut It for CX Organizations

    'Business as Usual' Won't Cut It for CX Organizations

    Ask yourself: What’s the first thing you do when you need a product, service or even simply information from an organization? Does anyone still jump in the car and drive over to browse or talk to a salesperson, pick up the phone to get more information, or take time to

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  • Producing the Perfect Customer Experience Story

    Producing the Perfect Customer Experience Story

    The way companies interact with their customers and prospects has changed a lot in recent years. Your marketing, sales, customer success and professional services departments all own various “touch points” that intentionally or unintentionally contribute to a customer’s experience.

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  • Be a Customer Experience Champion

    Be a Customer Experience Champion

    According to recent research, 75 percent of business executives say they want their companies to become customer experience (CX) leaders. That should come as no surprise, given the mounting evidence that CX drives revenue growth in most industries. But by definition, only a handful of companies can actually be

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  • Want to Be Customer-Centric? Engage Your Employees

    Want to Be Customer-Centric? Engage Your Employees

    Organizations that want to deliver a great customer experience won’t succeed without an engaged workforce.  Temkin Group research shows that companies with an above average customer experience for their industry enjoy 1.5 times more moderately and highly engaged employees than companies that fall below their industry average.

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  • Customer Experience ROI: The Secret Formula

    Customer Experience ROI: The Secret Formula

    You know the drill: Provide a great customer experience. Make customers happy. Build loyalty. Get more wallet share. Grow your market share. Customer experience professionals have been following this model for quite some time now, but the authors of a new book are here to tell you some surprising news.

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  • Tealium Closes on $30.7M in New Financing

    Tag management provider Tealium closed on $30.7 million in Series D financing. The round was led by Georgian Partners, with participation from Bain Capital Ventures and current investors Battery Ventures, Tenaya Capital and Presidio Ventures.

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