Articles

Tag: dam (page 17)

  • Get Executive Buy-In for Digital Asset Management

    Get Executive Buy-In for Digital Asset Management

    Like many organizations, you may find yourself at a crossroads between how you’ve managed digital content up until now and how you plan to address future digital asset management (DAM) needs.

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  • Let DAM Do the Dirty Work

    Let DAM Do the Dirty Work

    1. 'Start with the customer experience and work back toward the technology' —Steve Jobs Think of an amazing dining experience. In a restaurant, the waiter is in the best position to interact and understand what experience would most delight the customer.

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  • What's the Value of DAM? Let Me Tell You a Story

    What's the Value of DAM? Let Me Tell You a Story

    But once the conversation turns to how we can support digital storytelling through integrated content management, we find that we can better align the role of DAM with the business vision.

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  • Improve DAM Creative Workflows First, CXM Will Follow

    Improve DAM Creative Workflows First, CXM Will Follow

    Who's Creating in DAM? Digital Asset Management is a type of technology that is closest to creative professional's hearts. Yet, DAM is about as unfriendly to those creatives as it can possibly get.

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  • 5 Steps For Company-Wide DAM Adoption

    5 Steps For Company-Wide DAM Adoption

    But as businesses race to produce more creative assets to get their brand’s message heard, digital asset management (DAM) software has emerged as the best platform to coordinate assets and ensure that an organization's brand is being presented correctly and consistently.

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  • Improve DAM Workflows Without Breaking the Budget

    The last thing creative staff want to do is add metadata to their assets and upload them into an asset management system. They want to create, not spend any amount of time performing administrative tasks. And I don't think it's a good use of their time either.

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  • DAM Helps Deliver Experiences Worth Talking About

    DAM Helps Deliver Experiences Worth Talking About

    A tidal wave of content is diluting the web, social media and physical spaces, making the job of a marketer much more difficult. Decent content is now as easy to ignore as awful content.

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  • Digital Asset Innovation

    Digital Asset Innovation

    "Without change, there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”  -- William Pollard Innovation, an active process of introducing something “new” or “different,” involves a commitment to looking at the world differently and

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  • Reinventing Digital Asset Management

    When one compares the user experience of something like Mail Chimp to digital asset management software, it’s easy to see why people complain that DAM software can be cumbersome to use.

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  • 2 Final World Cup Lessons in Marketing Agility

    2 Final World Cup Lessons in Marketing Agility

    Every four years, the world watches in anticipation to see who will rise victorious in the World Cup. Here in the US, we’ve spent the past month pretending our best to be avid soccer or futbol fans.

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  • 10 Ideas for Building a Successful DAM

    I dropped my daughter off last weekend for her first overnight summer camp in the beautiful mountains of West Virginia. We stopped at her cabin during our tour of the camp, and she decided to stay behind with her counselor while we finished the tour.

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  • The Greatness of Information Governance

    The Greatness of Information Governance

    I am not bound to win, but I am bound to be true. I am not bound to succeed, but I am bound to live by the light that I have.

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  • 3 Brand Asset Secrets from HBO's Game of Thrones

    3 Brand Asset Secrets from HBO's Game of Thrones

    The dragons are chained, The Hound is dying, Jon Snow is back in Castle Black and Tyrion Lannister is on a ship to parts unknown. If you watch the hit HBO series Game of Thrones, then you understand. Last Sunday's season four finale was watched by 7.

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  • Webinar Recap: DAM Helps Your Business Stay Competitive

    Pruning shears may seem like a low-tech item, but a leading Swiss manufacturer has a high-tech way to stay ahead of competitors worldwide.

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