Articles
Tag: dam (page 2)
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What to Look For in Your Next DAM
Is the digital asset management market split? We dig into some of the key developments in the market along with things to consider before making a change.
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AI-Generated Metadata Isn't Working: Here's How DAM Vendors Might Fix It
The current artificial intelligence image recognition tools used in DAM systems are comparable to a pair of eyes disconnected from the brain.
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The Uncomfortable Truth About DAM
Any successful DAM implementation requires more than just new technology; it requires a foundation for digital strategy.
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Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant
DAM is more than just a parking lot where customer experience assets sit.
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DAM – and Metadata – Are Your First Defense Against Lost Opportunities
Make metadata meaningful to you, your users and your organization by managing it well.
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Why Would Anyone Believe Your Brand?
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
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Is DAM Right for Me? 5 Questions to Ask
On its surface, DAM has many similar content management features as solutions like web CMS, cross-channel campaign management and more.
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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Why Digital Asset Management Is Now Officially Martech
For years, digital asset management was left out or marginalized in any marketing technology conversations. That's no longer the case.
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Metadata Makes the DAM
Metadata is the key that unlocks the commercial potential of information, data, and intellectual or creative assets.
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Is Your Rich Media Strategy Up-to-Date or Stuck in the Past?
A rich media strategy is fundamental to success, and should be refreshed for every campaign or major brand direction change.
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How Much Does a DAM System Cost?
Results from a recent survey into DAM pricing indicates a growing disparity between highest and lowest-priced solutions.
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What’s Your DAM Relationship Status?
DAM is by nature a complex relationship when you consider all of the inputs, connecting points and human element involved.
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Digital Asset Management Sparks Joy
Tidying up is the best preventative measure for information overload and content disorganization.
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