Articles
Tag: dam (page 4)
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Why DAM Integrations and Connectivity Are in Demand
The ease in which many of our transactions are performed in our personal lives creates a demand for the same ease in our work lives.
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Clean Your DAM Mess
Your digital asset management system may need a cleanup. Here are signs that it needs an overhaul, along with a cleanup plan and tips for DAM maintenance.
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Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process
Don't be charmed by a marketing technology vendor's RFP pitch. Before making a commitment, evaluate vendors the way you'd evaluate a prospective spouse.
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Governance Is No Longer Optional
Governance is a framework to ensure that program goals are met during implementation and in the future. It is the only way to manage and mitigate risk
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Digital Asset Management: Creating an Environment Built for Collaboration (Webinar)
Marketing strategist Brian Kavanaugh shares tips on creating a better content-production strategy, specifically around CX-Driven digital asset management.
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CMSWire's Top Customer Experience Stories of 2017
Methods to creating a great customer experience keep evolving with no end in sight and so we look back on the CX stories that resonated most with our readers.
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DAM: The Future of Content
Content is everything to a business, and digital asset management (DAM) is critical to a company's content ecosystem.
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12 Months of Digital Asset Management Projects
Maintaining a DAM system is a full time job, as can be seen by the many areas of responsibility listed here
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What it Will Take for Artificial Intelligence to Become Useful For DAM
DAM vendors now offer third party AI image recognition integrations as an extra selling point, but those integrations are falling short
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Embedded Metadata Debate: To Strip or Not to Strip?
To strip or not to strip? Here's a look at both sides of the argument about the value of embedded metadata.
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Acquia Gets 'Aggressive' With DX Technology
Acquia executives discuss innovations in their digital experience technology suite.
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Aprimo Introduces Automated Tagging, Connectors to DAM Platform
Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore.
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Digital Asset Management Readies for Its Fourth Era
When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed. With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
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DAM Innovation Is Finally on the Horizon: From Value Chains To Blockchains
Four years ago I predicted innovation in the DAM industry would suffer because so many digital asset management (DAM) solutions were monolithic and overburdened with features. Vendors of these solutions would find themselves too busy keeping these applications up and running to find the time to innovate.
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