Articles
Tag: dam (page 6)
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The Invisible Forces Behind Intelligent Content: A Marketer's Guide
The universe of digital content is expanding ever quicker. Sparked by a “big bang” of audience, content has clumped into stars and galaxies, clusters and superclusters. The most powerful forces in this content universe are not the objects we see but rather the mass and energy we don’t see.
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How Knowledge Sharing Drives Better Business and Collaboration
Knowledge management (KM) and digital asset management (DAM) initiatives have a lot in common. Both aim to manage assets that create value across the enterprise, and both aim to help individuals find and reuse these assets.
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Dieter Reichert: DX Moves Customer Relationships from Manipulation to Cooperation
When Dieter Reichert started as a typesetter 40 years ago, he was disappointed by what computers could accomplish. "In my mind, computers should have been able to do what human beings could do," Reichert told CMSWire.
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DAM Implementation: Like Putting Together an Ikea Bed
You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part.
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4 Ways a Semantic Network Energizes Your DAM
Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one. From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset control.
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Where DAM Fits in Consistent Experience Delivery
In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands.
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Sell, Baby, Sell: How to Market Your DAM for Higher Use & Adoption
Digital asset managers have to embrace both sales and marketing. In effect, they have to sell their DAM solutions to their end users.
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Meghan Walsh: Think Strategically About Content, Then Validate Your CMS Tech
In her role as senior director of content strategy for Hilton Worldwide, Meghan Walsh's responsibilities include more than publishing content. She champions digital asset management (DAM) and often sits at the center of web technology selection and implementation. She helps Hilton Worldwide ensure its massive set of digital assets can
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Revitalize Your DAM Analytics With Graph Databases
If your team struggles to view how information is consumed from a digital asset management (DAM) system, consider the option of a graph database. Graph databases are among most promising new analytic solutions in visualizing data relationships that matter. What's more, they are excellent analytic complements to your DAM.
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DAM Provides a World of Truth for Customers and Marketers
It’s Saturday night, and you want a new pair of shoes. You log into the Big Box Store’s app on your phone and swipe through the promos. Then you see them: a model wearing the shoes of your dreams. And bonus — they're on sale this weekend.
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CMSWire Tweet Jam: Managing Experience Consistency with DAM #DAMChat
An ad shows a man with rolled up sleeves standing in front of a rugged machine. Sounds perfect, right? But as Alan J. Porter informed us, the company needed to pull the image because rolled sleeves were a safety violation in its biggest market.
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DAM Expands Its Reach in the Enterprise
Digital asset management (DAM) lies at the heart of integrated digital experiences, especially those customer journeys that cross multiple channels, formats, languages and regions.
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Librarians: Digital Marketing Needs Your Skills
The American Library Association (ALA) posted ads for 2,386 library jobs in 2015. Now granted, the ALA does not post every library job available.
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Nuxeo Lands $20M From Goldman Sachs in Latest Funding Round
Open source enterprise content management (ECM) developer Nuxeo announced this week that it closed a $20 million funding round led by Goldman Sachs Private Capital Investing. This adds to the $10 million investment by Kennet Partners announced in June, bringing the total this year to $30 million.
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