Articles
Tag: dam (page 6)
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Meghan Walsh: Think Strategically About Content, Then Validate Your CMS Tech
In her role as senior director of content strategy for Hilton Worldwide, Meghan Walsh's responsibilities include more than publishing content. She champions digital asset management (DAM) and often si
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Revitalize Your DAM Analytics With Graph Databases
If your team struggles to view how information is consumed from a digital asset management (DAM) system, consider the option of a graph database. Graph databases are among most promising new analytic
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CMSWire Tweet Jam: Managing Experience Consistency with DAM #DAMChat
An ad shows a man with rolled up sleeves standing in front of a rugged machine. Sounds perfect, right? But as Alan J. Porter informed us, the company needed to pull the image because rolled sleeves we
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DAM Expands Its Reach in the Enterprise
Digital asset management (DAM) lies at the heart of integrated digital experiences, especially those customer journeys that cross multiple channels, formats, languages and regions. But the othe
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Librarians: Digital Marketing Needs Your Skills
The American Library Association (ALA) posted ads for 2,386 library jobs in 2015. Now granted, the ALA does not post every library job available. But with the National Center for Education Stati
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Nuxeo Lands $20M From Goldman Sachs in Latest Funding Round
Open source enterprise content management (ECM) developer Nuxeo announced this week that it closed a $20 million funding round led by Goldman Sachs Private Capital Investing. This adds to the $10 mill
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5 Ways DAMs Ensure Successful Digital Journeys
A broken down train can force you to arrive late to an important meeting or miss it altogether. It disrupts your day, not to mention makes you look bad. Similarly, a broken image on a website gives yo
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A New DAM Approach: Marketing with a Purpose
Marketing often seeks an objective — clicks, likes, purchases. But what's the bigger picture? What inspires people to take those actions and what do they want from brands? They're im
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Manage Experience Consistency ... or Chase Your Customers Away
Consistent, relevant customer experiences don't happen by accident. They rely on setting an attainable vision and implementing a combination of tools, governance and resources to get you there.&
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3 Ways DAM Systems Will Change in the Future
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen Whil
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Avoid Brand Disasters with a Visual Content Strategy
It took a man with his sleeves rolled up to make me understand that we had a problem. A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufactur
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You Don't Need to Be Bribed to Use Great DAM Systems
Some might see programming people to produce a desired behavior — for example, to encourage training and adoption on new technology systems — as slightly unethical. On the othe
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DAM Pricing Survey Reveals Gaps in Industry Maturity
Pricing is a contentious subject in the digital asset management (DAM) world, but it's a topic of near universal interest for anyone involved in the field. A few recent reports about the DAM ind
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DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes an
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