Articles
Tag: dam (page 6)
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5 Ways DAMs Ensure Successful Digital Journeys
A broken down train can force you to arrive late to an important meeting or miss it altogether. It disrupts your day, not to mention makes you look bad. Similarly, a broken image on a website gives yo
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A New DAM Approach: Marketing with a Purpose
Marketing often seeks an objective — clicks, likes, purchases. But what's the bigger picture? What inspires people to take those actions and what do they want from brands? They're im
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Manage Experience Consistency ... or Chase Your Customers Away
Consistent, relevant customer experiences don't happen by accident. They rely on setting an attainable vision and implementing a combination of tools, governance and resources to get you there.&
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3 Ways DAM Systems Will Change in the Future
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen Whil
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Avoid Brand Disasters with a Visual Content Strategy
It took a man with his sleeves rolled up to make me understand that we had a problem. A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufactur
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You Don't Need to Be Bribed to Use Great DAM Systems
Some might see programming people to produce a desired behavior — for example, to encourage training and adoption on new technology systems — as slightly unethical. On the othe
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DAM Pricing Survey Reveals Gaps in Industry Maturity
Pricing is a contentious subject in the digital asset management (DAM) world, but it's a topic of near universal interest for anyone involved in the field. A few recent reports about the DAM ind
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DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes an
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DX Leaders: People and Process First, Then Focus on the Technology
John Horodyski knows digital asset management (DAM) inside and out. As partner with New York City-based Optimity Advisors, Horodyski advises clients on the strategies and foundational elemen
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5 Ways to Build the Perfect DAM
We are an information-hungry people. We crave being in the know. We long for things like exciting news, an amazing deal and the feeling of connectedness. In fact, these longings have even spawned thei
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How To Not Fail at Taxonomy
Taxonomy never made sense to me as a hot topic until I found myself in a heated debate with my husband about which product category a mug should fall under in an online store. Was a coffee mug a
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Nuxeo Raises $10M With an Eye on Global Expansion
Nuxeo, the open source content management provider known also for its digital asset management platform, announced today that it closed a $10 million funding round led by Kennet Partners. In a st
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The DAM Thing You May Have Overlooked in Digital Transformation
Digital asset management (DAM) technology is nothing new. But in my fifteen years of solution consulting with digital marketing technologies, it has never been an “it” thing, either. DAMs
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MarTech Lessons From Your DAM Marketing Dinner Party
Some marketers conflate digital asset management (DAM) with web content management (WCM). It’s an innocent mistake. After all, WCMs often have a media library. Just like DAM, right? Not so much.
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