Articles
Tag: dam (page 8)
-
Nuxeo Lands $20M From Goldman Sachs in Latest Funding Round
Open source enterprise content management (ECM) developer Nuxeo announced this week that it closed a $20 million funding round led by Goldman Sachs Private Capital Investing. This adds to the $10 million investment by Kennet Partners announced in June, bringing the total this year to $30 million.
Continue reading...
-
5 Ways DAMs Ensure Successful Digital Journeys
A broken down train can force you to arrive late to an important meeting or miss it altogether. It disrupts your day, not to mention makes you look bad.
Continue reading...
-
Tailor User Experience to the Individual, Not the Crowd
An argument against consistency in enterprise digital apps
Continue reading...
-
A New DAM Approach: Marketing with a Purpose
Marketing often seeks an objective — clicks, likes, purchases.
Continue reading...
-
Manage Experience Consistency ... or Chase Your Customers Away
Consistent, relevant customer experiences don't happen by accident. They rely on setting an attainable vision and implementing a combination of tools, governance and resources to get you there. In other words, it takes work.
Continue reading...
-
3 Ways DAM Systems Will Change in the Future
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen While The Boss was talking about building his loyal fan base, his words also apply to managing customer experience consistency.
Continue reading...
-
Avoid Brand Disasters with a Visual Content Strategy
It took a man with his sleeves rolled up to make me understand that we had a problem. A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufacturer and we’d just posted a new ‘hero’ shot on our website.
Continue reading...
-
You Don't Need to Be Bribed to Use Great DAM Systems
Some might see programming people to produce a desired behavior — for example, to encourage training and adoption on new technology systems — as slightly unethical.
Continue reading...
-
DAM Pricing Survey Reveals Gaps in Industry Maturity
Pricing is a contentious subject in the digital asset management (DAM) world, but it's a topic of near universal interest for anyone involved in the field.
Continue reading...
-
DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes and anticipate their effects.
Continue reading...
-
DX Leaders: People and Process First, Then Focus on the Technology
John Horodyski knows digital asset management (DAM) inside and out. As partner with New York City-based Optimity Advisors, Horodyski advises clients on the strategies and foundational elements required to get their "digital houses in order.
Continue reading...
-
5 Ways to Build the Perfect DAM
We are an information-hungry people. We crave being in the know. We long for things like exciting news, an amazing deal and the feeling of connectedness. In fact, these longings have even spawned their own acronym: FOMO, short for Fear of Missing Out.
Continue reading...
-
How To Not Fail at Taxonomy
Taxonomy never made sense to me as a hot topic until I found myself in a heated debate with my husband about which product category a mug should fall under in an online store.
Continue reading...
-
Nuxeo Raises $10M With an Eye on Global Expansion
Nuxeo, the open source content management provider known also for its digital asset management platform, announced today that it closed a $10 million funding round led by Kennet Partners. In a statement, New York City-based Nuxeo said it will use the money to extend its sales capacity in North America,
Continue reading...