Articles
Tag: dam (page 8)
-
3 Ways DAM Systems Will Change in the Future
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen While The Boss was talking about building his loyal fan base, his words also apply to managing customer experience consistency.
Continue reading...
-
Avoid Brand Disasters with a Visual Content Strategy
It took a man with his sleeves rolled up to make me understand that we had a problem. A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufacturer and we’d just posted a new ‘hero’ shot on our website.
Continue reading...
-
You Don't Need to Be Bribed to Use Great DAM Systems
Some might see programming people to produce a desired behavior — for example, to encourage training and adoption on new technology systems — as slightly unethical.
Continue reading...
-
DAM Pricing Survey Reveals Gaps in Industry Maturity
Pricing is a contentious subject in the digital asset management (DAM) world, but it's a topic of near universal interest for anyone involved in the field.
Continue reading...
-
DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes and anticipate their effects.
Continue reading...
-
DX Leaders: People and Process First, Then Focus on the Technology
John Horodyski knows digital asset management (DAM) inside and out. As partner with New York City-based Optimity Advisors, Horodyski advises clients on the strategies and foundational elements required to get their "digital houses in order.
Continue reading...
-
5 Ways to Build the Perfect DAM
We are an information-hungry people. We crave being in the know. We long for things like exciting news, an amazing deal and the feeling of connectedness. In fact, these longings have even spawned their own acronym: FOMO, short for Fear of Missing Out.
Continue reading...
-
How To Not Fail at Taxonomy
Taxonomy never made sense to me as a hot topic until I found myself in a heated debate with my husband about which product category a mug should fall under in an online store.
Continue reading...
-
Nuxeo Raises $10M With an Eye on Global Expansion
Nuxeo, the open source content management provider known also for its digital asset management platform, announced today that it closed a $10 million funding round led by Kennet Partners. In a statement, New York City-based Nuxeo said it will use the money to extend its sales capacity in North America,
Continue reading...
-
The DAM Thing You May Have Overlooked in Digital Transformation
Digital asset management (DAM) technology is nothing new. But in my fifteen years of solution consulting with digital marketing technologies, it has never been an “it” thing, either. DAMs have just kind of always existed, off to the sidelines, hidden in the shadows.
Continue reading...
-
MarTech Lessons From Your DAM Marketing Dinner Party
Some marketers conflate digital asset management (DAM) with web content management (WCM). It’s an innocent mistake. After all, WCMs often have a media library. Just like DAM, right? Not so much. Let’s imagine the customer experience is a dinner party you host. DAM is the kitchen.
Continue reading...
-
The Future of DAM, Explained With a Bicycle Wheel
Our digital future and legacy DNA often clash. Digital environments and processes, mazes of 0s and 1s, frustrate our taste for simplicity. That's why I’d like to explain the future of digital asset management (DAM) with a bicycle wheel.
Continue reading...
-
Everything I Know About Shopping for MarTech I Learned From a Waffle Iron
The best part of shopping is when you find something that so perfectly fits your needs or use-cases that you can't imagine life without it. Take my newest toy: the waffle iron. I’ve always been the kind of person that hates too many gadgets in the kitchen.
Continue reading...
-
How DAM Helps Brands Stand Out in a Crowd
If brand management had a tagline for 2016 it might be, “It’s not about saying it all — it’s about being unique.” Information overload is the name of the game in digital marketing channels and brands are fighting to rise above the noise.
Continue reading...