Articles
Tag: dam (page 8)
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The Key DAM Ingredient? The Vendor's Product Team
Before you visit a top-notch restaurant, you probably research the chef.
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CMSWire's Top 10 Hits of 2016: The Absolute Most Popular Stories of the Year
CMSWire reporters and contributors created an impressive body of work in 2016, sharing insights, strategies and news about a broad array of digital experiences, the digital workplace and information management.
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10 Gift Ideas for the DAM Manager in Your Life
Dear Santa, I think I finally finished the digital asset management (DAM) system. I cataloged all of our assets, filled out the metadata fields with complete accuracy, increased our system adoption to 100 percent and cut down on the time it takes to create and publish marketing content.
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How Enterprise DAM Speeds Digital Transformation
The path to successful digital transformation is through an enterprise digital asset management system (DAM), according to Brian O'Connor, chief technology officer at Universal Mind.
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Digital Assets: They're Only Useful If You Can Find Them [Video]
Companies can make use of can make much more efficient use of their data by tagging their digital assets appropriately, which enables their users to search on then and categorize them in a more specific way.
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The Invisible Forces Behind Intelligent Content: A Marketer's Guide
The universe of digital content is expanding ever quicker. Sparked by a “big bang” of audience, content has clumped into stars and galaxies, clusters and superclusters. The most powerful forces in this content universe are not the objects we see but rather the mass and energy we don’t see.
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How Knowledge Sharing Drives Better Business and Collaboration
Knowledge management (KM) and digital asset management (DAM) initiatives have a lot in common. Both aim to manage assets that create value across the enterprise, and both aim to help individuals find and reuse these assets.
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Dieter Reichert: DX Moves Customer Relationships from Manipulation to Cooperation
When Dieter Reichert started as a typesetter 40 years ago, he was disappointed by what computers could accomplish. "In my mind, computers should have been able to do what human beings could do," Reichert told CMSWire.
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DAM Implementation: Like Putting Together an Ikea Bed
You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part.
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4 Ways a Semantic Network Energizes Your DAM
Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one. From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset control.
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Where DAM Fits in Consistent Experience Delivery
In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands.
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Sell, Baby, Sell: How to Market Your DAM for Higher Use & Adoption
Digital asset managers have to embrace both sales and marketing. In effect, they have to sell their DAM solutions to their end users.
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Meghan Walsh: Think Strategically About Content, Then Validate Your CMS Tech
In her role as senior director of content strategy for Hilton Worldwide, Meghan Walsh's responsibilities include more than publishing content. She champions digital asset management (DAM) and often sits at the center of web technology selection and implementation. She helps Hilton Worldwide ensure its massive set of digital assets can
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Revitalize Your DAM Analytics With Graph Databases
If your team struggles to view how information is consumed from a digital asset management (DAM) system, consider the option of a graph database. Graph databases are among most promising new analytic solutions in visualizing data relationships that matter. What's more, they are excellent analytic complements to your DAM.
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