Articles
Tag: data (page 3)
-
Integrated Customer Intelligence Delivers These 5 Advantages
Preserving the relationships between a brand and its established customers has never been more critical — or more complicated.
Continue reading...
-
Why Now Is the Time to Experiment With Your Customer Experience
How brands are crafting exceptional customer experiences and improving the customer journey through all of their channels.
Continue reading...
-
A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
Continue reading...
-
California’s CPRA: It’s Time to Cut Ties with Old Data
Data minimization has been a core tenet of good privacy practice for decades. While there are obvious benefits for consumers, businesses also benefit.
Continue reading...
-
The Advantages of Putting Content Services Platforms in the Cloud
With content and data management now critical in organizations many are turning to cloud-based content services platforms. Here's why.
Continue reading...
-
5 Growth-Focused Initiatives That Will Drive Customer Engagement in 2021 and Beyond
Fundamental shifts in consumer behavior caused by the pandemic have brought new urgency to transformation mandates and growth-focused initiatives.
Continue reading...
-
Why Apple's Changes to IDFA Will Make Things Harder for Marketers
How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
Continue reading...
-
How Marketers Can Break Their Third-Party Data Habit
Marketers offered seven ideas for successfully moving on from third-party data.
Continue reading...
-
4 Ways a Chief Privacy Officer Can Help Your Company
Privacy is a growing concern for customers and employees. A chief privacy officer can help a company stay on the right side of the issue.
Continue reading...
-
Beware These Common Digital Transformation Pitfalls
Digital transformation should be broad in scope. It requires a change in the vision held by the organization and a good deal of culture change.
Continue reading...
-
How to Create Customer-Driven Content That Converts
If marketers could find a silver lining from the challenges we’ve faced since March, it would be that we’ve slowed down to focus on customer engagement.
Continue reading...
-
What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
Continue reading...
-
How Google Consent Mode Helps Balance Customer Privacy and Customer Experience
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
Continue reading...
-
Is Your Marketing Truly Data-Driven?
Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
Continue reading...
