Articles
Tag: data (page 3)
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Why CIOs Must Become Data Champions
To become data leaders, CIOs need to become internal data champions by proving the value of data to other business leaders.
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Enterprise Data Security Still Has a Long Way to Go
Despite many warnings, new research from Microsoft shows a large number of enterprises are still not securing their data as they should.
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Coveo and VHT Make Acquisitions, HubSpot Updates Its Suite & More CX News
Covering the news of the week in customer experience and digital marketing software news, leading with Coveo's acquisition of Quibit.
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Why Your Culture of Digital Experimentation Is Failing
Modern marketing strategy is a tug-of-war between assumptions and absolutes; gut instincts and concrete data.
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
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How the Customer Data Platform Industry Reconfigured During COVID
One of the main changes the pandemic has had on the industry is the types of CDP platforms that are being adopted and deployed.
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Data Infrastructure Company, mParticle Receives $150 Million in Series E Funding
This week, new investments led by Permira, will help customer data infrastructure company, mParticle, drive continued growth.
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4 Lessons From 20 Years Managing Customer Experience
CX leaders balance human nature, data, technology and vendors every day in your interactions. Here's how to make the most of those relationships.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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What Is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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A Data Breach Will Happen to You: Here’s What to Do
The reality is that one in four organizations will experience a data breach this year.
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6 Personalization Mistakes to Avoid for Better Digital Experiences
By taking steps to avoid common personalization mistakes, companies can turn bland, cookie-cutter interactions into experiences their customers will love.
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