Articles
Tag: data (page 4)
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Closing the Consumer Trust Gap
A recent report found a gap remains between marketers’ perception of trust and consumers’ reality. What can businesses do to narrow this gap?
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Data Democratization Is Key for Businesses Navigating COVID-19
Embracing data democratization helps employees improve workflows, overcome challenges and thrive in this new normal.
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How Data Analytics Are Gaining Ground During COVID-19
With customers engaging in new ways, many workers remaining at home and supply chains disrupted, data analytics have never been so important.
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5 Key Challenges to Building a Successful Omnichannel Customer Experience Strategy
We explore the biggest challenges facing marketers and cx leaders in today’s omnichannel world.
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Is Using a Data Broker the Most Secure Marketing Strategy?
BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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We're All Stuck in the Privacy and Brand Safety Tangle
The only way to get unstuck is to acknowledge that we got here because of insufficient data collection practices and disrespecting user data ownership rights.
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The Growing Importance of Data Management in the Digital Workplace
If data is the heart of the digital workplace then data management is what makes it tick. Here's why the rise of remote work makes that doubly so.
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Is Your Business Data Safe in Slack and Microsoft Teams?
With communication and collaboration platforms now a mainstay, enterprise leaders are asking whether their company data is safe in these platforms. Here's why.
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Building Digital Resiliency for the Post-COVID World
The real focus of digital transformation efforts should be building digital resiliency for after the pandemic. Here's what organizations can do.
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7 Strategies to Tame Collaboration Complexity
Establishing and maintaining a robust and compliant digital collaboration structure is a heavy burden for IT professionals. Here's how to get started.
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Choosing Martech Solutions by the Data Value They Provide
What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis.
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How the Internet of Things Is Faring in a Remote Working World
If the initial pandemic reaction was to pull back from investment in Internet of Things projects, recent research shows the trend has reversed. Here's why.
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CX Guide: The Tools You Need to Create an Exceptional Customer Experience
Creating a consistently exceptional, personalized, omnichannel experience can be challenging, but there are many tools that can help.
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Why Edge Computing and 5G Development Should Happen Together
The evolution of edge computing and 5G are inextricably linked and will continue to be so in the future. Here is why.
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