Articles
Tag: data (page 4)
-
How CMOs and CIOs Can Work to Better Manage Data and Analytics
Only one in four marketing organizations report having a very effective working relationship with IT according to a recent report. That's got to change.
Continue reading...
-
What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
Continue reading...
-
How Much Customer Data Should You Collect? Sometimes Less Is More
The types of customer data business can collect are plentiful. However hoovering up all the data you can isn’t the best strategy.
Continue reading...
-
Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
Continue reading...
-
The Highest Paid Privacy Professional Roles in 2021
Filling data privacy roles is getting expensive. Here we look at the top-earning salaries among privacy leaders in 2021.
Continue reading...
-
Rolling Stone, Data Analysis and the Problem of Recency Bias
Recency bias is an underappreciated challenge in data analytics, particularly when historical data is used to draw trends and make predictions.
Continue reading...
-
Is Remote Working Really Impeding Collaboration and Communication?
New research from Microsoft seems to show that remote work is negatively impacting communications and collaboration in the enterprise. But is that the reality?
Continue reading...
-
Intuit Acquires Mailchimp for $12 Billion, D4t4 Updates Celebrus CDP & More CX News
Intuit acquired Mailchimp for $12 billion in a big boost for email marketing software, leading our news roundup in CX for the week.
Continue reading...
-
Marketing's Growing Gap Between Strategy and Execution
Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short.
Continue reading...
-
Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News
Acquia acquired Widen, a digital asset management (DAM) provider, to lead this week's customer experience and digital marketing software news.
Continue reading...
-
Getting to the Heart of Data-Driven Experience Optimization
How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data.
Continue reading...
-
Microsoft, LinkedIn, Teams Pulled Together, Google Offers up Spaces & More News
Microsoft adds muscle to Teams, Google offers everyone some Spaces, Automation Anywhere may be looking at an IPO and more digital workplace news.
Continue reading...
-
4 Steps to Identify Your Best Prospects Using Technographic Data
If you’re in the business of selling software, you’re going to need to know what’s in a prospect's technology stack. This is called technographic data.
Continue reading...
-
The 360-Degree Customer View Has Changed: Have Your Data Strategies?
Successfully meeting today’s definition of a customer 360 requires a variety of strategies to connect more data points and deliver context about customers.
Continue reading...
