Articles
Tag: data (page 8)
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6 Personalization Tips for a Better Customer Experience
Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them.
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Is the Cookie Crumbling?
We’ve asked marketing leaders what contextual marketing is, if it’s set to replace third-party cookies, and whether brands should get started.
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Are Most Data Flows Out of Europe Now Illegal?
American businesses are facing another data privacy headache: the Court of Justice of the European Union invalidated the EU-US Privacy Shield framework.
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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How to Plan SEO for Featured Snippets and Improve Your Customer Experience
Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset.
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The Role of Data in Microsoft's TikTok Ambitions
Microsoft is in discussions to buy TikTok. Should the deal go through, Microsoft is set to gain a whole new bunch of users and, of course, their data.
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Why Behavioral Data Is the New Focus Group
How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups?
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What Do Businesses Need in an Ecommerce Platform Today?
Easy integrations, fraud protection, secure online payment options, social selling: just a few of the things to look for in an ecommerce platform.
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How Organizations Can Manage the Confusion After US Privacy Shield Fails
Companies are already looking at other mechanisms to transfer data to the U.S. Those that fail to protect data face stiff penalties.
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The Role of Augmented Data Management in the Workplace
With data now at the heart of the digital workplace, augmented data management (ADM) is key to understanding digital workplace data. Here’s why.
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Facebook Challenges Anti-Trust Regulators, Google Faces Aussie Courts Over Privacy & More News
This month in the data privacy space, Facebook is challenging EU anti-trust regulators, while Australia is taking Google to court over data usage and more news.
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How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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Enterprise Data Strategies in the Aftermath of the US Privacy Shield Defeat
With the U.S. Privacy Shield now in tatters, organizations need to re-assess how to keep customer data private. Here are the obstacles and some solutions.
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A Holistic Customer Experience Means Saying Goodbye to Siloed Thinking
Companies are still approaching CX with siloed, channel-based strategies, resulting in disjointed experiences for customers.
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