Tag: dennis shiao (page 5)

  • 2015 Contributors of the Year: Dennis Shiao

    When Dennis Shiao first started contributing to CMSWire, his articles focused on community management. And along with the tips and advice that he shared in these posts, he practiced what he preached.

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  • looking ahead

    Tips for the Year Ahead in Content Marketing

    2015 has been back to basics for my content practice. While past years involved a lot of experimentation — with social media, SlideShare, infographics and more — this year was all about better understanding my customers.

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  • Humboldt Redwoods for scale

    Start Small, Think Big with Content Marketing Departments

    “A journey of a thousand miles begins with a single step” — Confucius If Confucius applied his quote to content marketing, he might say that a content marketing department begins with a single blog post.

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  • smelters at work

    How Events Fuel the Content Marketing Fire

    Quick, guess what B2B content marketers named as the most effective content marketing tactic? OK, the headline probably gave it away, but a whopping seventy-five percent of B2B content marketers rated in-person events as most effective, over white papers, newsletters and blogs.

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  • Cat in a box

    Better Infographics: Think Outside the Rectangle

    “I’m getting internal pressure to create infographics. Yes, I know they’ll perform well. But to be honest, I don’t view many myself. As a consumer of content, I’m just not sure I see the value.” I heard this comment at a Silicon Valley Meetup for content marketers, and it

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  • Papa bird feeding baby birds

    Content Curation: We Can Do Better

    Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favorited the tweet without reading the article. That’s OK, because I didn’t read it either. I’m using a content discovery app. Swipe to the right and the recommendation is inserted into my queue. It was auto-tweeted at a prearranged time. I wasn’t even awake when I tweeted it! We can do better. Is This Even Content Curation? I don’t use

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  • run for the ball

    A World Without Outbound Marketing

    Dateline June 2020. Congress passes a bill that forbids marketers from using email marketing and cookies. Industry analysts call it “the end of lead nurturing.” As content marketers, would we survive? Let’s see: a. we produce content that’s interesting and valuable to our target audience. But b.

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  • A Glimpse at Content Marketings Future

    A Glimpse at Content Marketing's Future

    The video was recorded and produced by my sixth grade daughter, using iMovie on her iPhone. I never created a video as a youngster. In fact, I created my first video several years into my marketing career.

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  • What Can You Do for Your Web CMS

    What Can You Do for Your Web CMS?

    Few people think of JFK and Web CMS in the same breath. But Dennis Shiao does. The director of content marketing for San Mateo, Calif.-based DNN Corp. used the famous 1961 US presidential inauguration line from John F.

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  • Is There a Future in Content Marketing

    Is There a Future in Content Marketing?

    “Things looked bleak for the Angels when they trailed by two runs in the ninth inning, but Los Angeles recovered thanks to a key single from Vladimir Guerrero to pull out a 7-6 victory over the Boston Red Sox at Fenway Park on Sunday.

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  • Nextdoor An Online Community in Your Own Backyard

    Nextdoor: An Online Community in Your Own Backyard

    Outside of family, your neighborhood is your first exposure to a community. Your parents introduced themselves to your neighbors and before long, you had new friends. And I mean real world friends, not Facebook friends (I'm talking pre-Facebook, pre-Internet, pre-everything days).

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  • Tips to Build Your Online Community Manager Team

    Tips to Build Your Online Community Manager Team

    Does this sound familiar? A single community manager, working in a part-time capacity, is taking care of an online community. The community is successful: it attracts new members, who create more discussions, which in turn attracts even more members.

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  • From 0 to 1000 in a Month: One Online Community's Story

    Shortness of breath during a routine walk. A chronic cough or continual wheezing. The need for supplemental oxygen. These are common symptoms of chronic obstructive pulmonary disease (COPD), a condition that affects approximately 24 million Americans.

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  • A Look Ahead Community Manager Appreciation Day 2015

    A Look Ahead: Community Manager Appreciation Day 2015

    What runs for 24 consecutive hours in late January? No, it’s not the Super Bowl pre-game show -- although that certainly comes close. It's Community Manager Appreciation Day (CMAD), which will take place Jan. 26, 2015. In a blog post that established the first CMAD  in 2010, industry analyst and

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