Articles
Normally, marketers aren’t incentivized to think in terms of fact and falsehood, truth and mistruth, conviction and skepticism. That should change.
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On its surface, DAM has many similar content management features as solutions like web CMS, cross-channel campaign management and more.
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DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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Metadata is the key that unlocks the commercial potential of information, data, and intellectual or creative assets.
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A rich media strategy is fundamental to success, and should be refreshed for every campaign or major brand direction change.
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DAM is by nature a complex relationship when you consider all of the inputs, connecting points and human element involved.
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Tidying up is the best preventative measure for information overload and content disorganization.
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Need to train your machine learning algorithms? Well, robust voice datasets are few and far between but here are nine that may fit your needs.
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One thing to know before you start out: DAM isn't a project because it has no end.
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Good metadata is accurate. It's robust. It's not ambiguous. And it's a love note to the future.
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Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
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Definitions of commonly used terminology in the digital asset management realm.
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First of a two-part series detailing DAM words and meanings that help you with digital asset management.
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Digital asset management (DAM) is all about access; we organize in order to discover.
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