Articles
Acquia executives discuss innovations in their digital experience technology suite.
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Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore.
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When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed.
With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
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Four years ago I predicted innovation in the DAM industry would suffer because so many digital asset management (DAM) solutions were monolithic and overburdened with features. Vendors of these solutions would find themselves too busy keeping these applications up and running to find the time to innovate.
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Our entire company started using Slack in less than a week.
The marketing team in Amsterdam was completely onboarded within an hour, most of the company within a day, and people on vacation or out of office within less than a week.
Then our other chat applications were turned off.
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All too often, businesses expect to plug in a digital asset management (DAM) system and then — voila — it will begin managing all of the organization’s assets.
The misconception can be forgiven.
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When I first became involved in software sales someone advised me to take up golf, as “most enterprise business deals are made on the golf course.
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Today’s brand identities have never been more fluid or at risk.
The wrong brand content, colors, size or formatting have the potential to send a company’s image into a tailspin in an instant.
This doesn't only apply to the marketing team.
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It's been a roller coaster year-and-a-half for Aprimo.
The marketing operations provider effectively reclaimed its name and original mission after Marlin Equity Partners acquired Teradata Marketing Applications. Then it acquired digital asset management (DAM) vendor ADAM Software in March.
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Business departments often sound like members of a middle school orchestra. In theory, they’re one group, but you wouldn’t know that from the music.
Maybe the problem is that kids identify as flutists, violinists, trumpeters and drummers rather than as part of the orchestra — their tools divide them.
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Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem.
The Vancouver, BC-based social media management platform announced today an integration with Adobe Creative Cloud and Adobe Stock, which includes 90 million stock photography assets.
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Here’s a digital asset management (DAM) riddle for you: What technology has made the following three DAM scenarios possible?
A construction firm uses aerial images to monitor job progress and send updates to its clients.
A government agency analyzes 3D images to prioritize repairs to roads and bridges.
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A few years ago, implementing a digital asset management (DAM) system used to be a team or departmental endeavor. Typically, the project would find its home where digital assets are needed and used the most — in marketing communications.
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Who believes in love at first sight?
It’s easy to fall for a pretty face — but will the relationship stand the test of time?
Nobody knows at the outset, of course, but then again we go through this every time we invest in new software (what, you thought
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