Articles
Digital Asset Managers and administrators spend an enormous amount of time and energy on metadata application.
It is tedious, thankless work, but absolutely necessary to find assets in the sea of digital petabytes.
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Any surfer knows you need to paddle out to catch a wave or risk getting pummeled by it if you stand still.
The same could be said in the world of enterprise software. New capabilities are released on a regular basis, as others mature and grow.
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Before you visit a top-notch restaurant, you probably research the chef.
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After a year of fast track releases, New York City-based Nuxeo has unveiled the 2016 Long Term Support (LTS) release of its hyperscale digital asset management (DAM) platform.
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Enterprises remain stifled by legacy enterprise content management (ECM) systems as well as homegrown asset management solutions that do not scale, according to Melinda Cormier, Nuxeo ’s senior director of digital marketing and brand strategy.
“These solutions are not applicable to how you’re moving your business forward,” Cormier said.
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The path to successful digital transformation is through an enterprise digital asset management system (DAM), according to Brian O'Connor, chief technology officer at Universal Mind.
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Companies can make use of can make much more efficient use of their data by tagging their digital assets appropriately, which enables their users to search on then and categorize them in a more specific way.
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The universe of digital content is expanding ever quicker. Sparked by a “big bang” of audience, content has clumped into stars and galaxies, clusters and superclusters.
The most powerful forces in this content universe are not the objects we see but rather the mass and energy we don’t see.
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Knowledge management (KM) and digital asset management (DAM) initiatives have a lot in common.
Both aim to manage assets that create value across the enterprise, and both aim to help individuals find and reuse these assets.
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You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors.
At last — you choose a vendor and sign the contract. Your work is done.
Not so fast.
Buying technology is the easy part.
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Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one.
From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset control.
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In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands.
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Digital asset managers have to embrace both sales and marketing. In effect, they have to sell their DAM solutions to their end users.
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In her role as senior director of content strategy for Hilton Worldwide, Meghan Walsh's responsibilities include more than publishing content.
She champions digital asset management (DAM) and often sits at the center of web technology selection and implementation. She helps Hilton Worldwide ensure its massive set of digital assets can
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