Articles

Tag: digital assets (page 7)

  • It's Time to Kill the Competition

    Conventional wisdom has it that competition is good for consumers. People say it helps drive things forward and keeps manufacturers on their toes. But in some situations, collaboration might be the better corporate strategy for long-term survival—at least for the players in emerging markets. Take Apple and Google, for example.

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  • Widen Updates Smartimage Service For SMB Brand Asset Management

    One of the biggest challenges in brand management is making sure everyone has the latest assets, and only the ones they’re supposed to access. To address this need directly, digital asset vendor Widen Enterprises announced in March its Smartimage service. Now, the company has updated the service with version

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  • The Building Blocks Of Digital Asset Management Interoperability

    Interoperability is currently a popular subject in Digital Asset Management. Users want to exploit the benefits of DAM systems by accessing the data they contain from within other solutions or even combining several different DAM products to enable a wider range of features.

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  • Digital Asset Management: Finding the Right Fit for Your Company

    You’re sitting in an IT strategy meeting when suddenly someone says, “We need a DAM project!” Someone else responds “Don’t we already have enough damn projects! Why do we need a DAM?" Many companies are faced with a tough decision of late: to either install a new Digital Asset Management

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  • Digital Asset Management in a Multichannel World

    Content owners, advertisers and agencies are struggling when it comes to managing, sharing and distributing assets to a rapidly expanding and increasingly diverse set of screens and audiences around the globe. In a multi-platform world, the once-simple task of getting content in front of viewers is now incredibly daunting.

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  • Digital Liability Management

    The opposite of digital asset management might well be digital liability management. When a digital asset is erroneously released -- whatever the circumstance -- it can become a corporate liability in no time.

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  • Elvis Alert: WoodWing Releases 4.1, with Full Linux Support

    The folks at multi-channel publishing vendor WoodWing Software have been busy. A couple of months after releasing version 4.0 of its Elvis digital asset management (DAM) system, and about nine months since it acquired Elvis, the Netherlands-based company is out with version 4.

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  • Can I Get a DAM Demo Meant for the Audience?

    A Digital Asset Management (DAM) professional recently shared the experiences he had with DAM vendor demos from three different solution providers. The names of the vendors are irrelevant because the fact is the experience was the same with each and every DAM vendor in question.

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  • Webinar Recap: Video is the New Document

    Think video is the defacto form of communication on the Web? You're not alone.  The explosion of online video has inundated the Web in much the same way documents once resulted in information overload. Video is, in a sense, the new document.

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  • Four Keys to Adding Video - and Value - to SharePoint Portals

    Many organizations have adopted Microsoft SharePoint as a central employee portal -- a way to deliver and share documents, create accessibility and encourage collaboration -- but managers are under increasing pressure to add more value to SharePoint investments.

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  • Widen Updates Media Collective with Dropbox Integration

    Dropbox search results in Widen Media Collective's new version 6.4 Widen’s version 6.4 of its cloud-based Media Collective digital asset management software is out, and it features integration with fellow cloud occupant Dropbox.

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  • Brandworkz Updates Brand Management Platform to Version 5.1.2

    Brand management software and DAM provider, Brandworkz has released version 5.1.2 of its software which now boasts improved speed and functionality.

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  • Matching Customer Journeys to Lifecycle Marketing: Widen's Approach

    Widen's Four Phases of the Customer Decision Journey Customer journeys are getting a lot of attention these days. That’s largely because, in designing customer experiences, many companies find it’s helpful to understand the customer’s path to purchase and possible brand loyalty, from a customer’s point-of-view (POV).

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  • Building a Better DAM

    There was a time when DAM was the dominion of marketing departments, but today every area of a business creates and needs access to digital assets. Unfortunately, the way most enterprises implement DAM Systems are falling short of meeting employee's needs.

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