Articles
Tag: digital experience (page 4)
-
Content Is Critical, Part 1
GOV.UK has shown what online government for the people can be like, by being functional, evidence-based, rigorously tested, clear and useful.
Continue reading...
-
4 Keys to a Successful Customer Experience Operating Model
Is improving customer experience today actually difficult for employees to accomplish? It doesn’t have to be, if you create the right alignments.
Continue reading...
-
inMotionNow Acquires Lytho, Arc Publishing Rebrands as Arc XP and More CX News
This week's customer experience and digital marketing Newsbytes leads with inMotionNow's acquisition of Lytho.
Continue reading...
-
Ready for Yet Another Label for Content Management Software? Meet Agile CMS
Forrester debuted a new report, its Agile CMS Wave, replacing the Web Content Management Wave. We cut through the hype to uncover what you need to know.
Continue reading...
-
What We Can Learn From the Breakdowns in the Government's Vaccine Digital Rollout
Several government digital vaccine rollouts faced multiple challenges. Here we glean the lessons for digital CX practitioners.
Continue reading...
-
Unlock One-to-One Personalization With Structured Content
Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization.
Continue reading...
-
Customer Data Platforms: Caveat Emptor
One thing is clear: CDP initiatives are as important as they are complex.
Continue reading...
-
Moving Digital Transformation Efforts Forward, With an Eye to CX
The single most important element of successful transformation is a coherent and well-defined enterprise strategy — not a specific customer experience strategy.
Continue reading...
-
The More You Remove, The More You Can Remove
Waste data, waste code, waste content — all have real consequences.
Continue reading...
-
Cutting Back on the DX Stack Fat
Tips to cut back bloat in your digital experience stack without causing unexpected consequences.
Continue reading...
-
Are You Winning With Web Performance?
Just as a team breaks down a game’s outcome — and then strategizes for the next — let’s see why web performance is business-critical to a game plan.
Continue reading...
-
6sense Reaches $2.1 Billion Evaluation, Khoros Named Adobe Partner & More News
This week in CX news, 6sense raises $125 million on a $2.1 billion evaluation, Holler Gets 36 million in funding, Mach Alliance welcomes NewStore and more news.
Continue reading...
-
Digital Customer Experience Lessons From Getting My Car Serviced
How did my car dealership transform from virtually zero digital interactions to almost a fully DX? Easy. It listened to its customers and employees.
Continue reading...
-
7 Insights Into Crownpeak's Acquisition of e-Spirit
Crownpeak made waves in the Digital Experience Platform market with its acquisition of e-Spirit. We dig into its motives.
Continue reading...
