Articles
Tag: digital experience (page 4)
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The DX-CX Tech Conundrum: Where Does One End and the Other Begin?
The customer journey should not be divided into a digital experience (DX) and a customer experience (CX).
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Choosing a DX Platform: Shrink-Wrapped Chicken Sandwich or Pastrami on Rye?
Anyone who tells you that buying a single digital experience platform can be a grab and go implementation is exaggerating at best.
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Don't Let Your DX Stack Fall Prey to the Content Fallacy
The technology stacks we're used to working with are going through dramatic change. But the plans businesses are creating around this share a common weakness.
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Customer Experience in 2018: Progress, But Still Room to Grow
Customer experience professionals share their opinions on how the industry is doing with customer experience. The response? Good, but still needs work.
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Digital Experience Stacks Evolve Once Again
Without a doubt, the tools with which to deliver digital experiences have evolved. But until our approach to DX evolves as well, they'll do us no good.
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Trust in Digital Asset Management
At a time of accelerating data creation and complexity, trust and certainty that data is accurate and usable is critical.
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Salesforce Extends Google Partnership, Adobe Debuts Virtual Analyst, More News
This week in the DX Newsbyte, Dreamforce debuted Salesforce Customer 360, Demandbase expands Salesforce collaboration, Google releases data studio and more.
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Is Messaging the Final Frontier in Customer Service?
The key differentiator of messaging — its asynchronous, turn-based nature — makes it an ideal channel for customer service and broader customer engagement.
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5 Customer Experience Success Metrics That Never Disappoint
The one thing all of these metrics share in common? An unwavering commitment to customer needs.
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Want to Woo Today's Consumer? Look Beyond Your Website
Customer experiences have moved far beyond the one-way communications of yesteryear to actively work to make customers’ lives easier.
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Customer Experience Measurement: Back to Basics
Customer expectations for CX are rising faster than companies’ efforts to meet those expectations.
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Why Great Customer Experience Begins With Humans, Not Technology
Customer experience has much less to do with technology and much more to do with the people using the technology and the people they're interacting with.
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Truth, Trust and the God Complex
Increasing complexity and rapid change means that nobody can possibly have all the answers.
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How Skype’s 2017 Redesign Failed the User
Microsoft is dialing back a 2017 Skype redesign which flopped with users. The reason? It delivered what it thought people wanted, not what they really wanted.
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