Articles
Tag: digital experience (page 4)
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Searching for Brand Success With Voice Assistants
Businesses need to give voice assistants the information that puts their brands on top of search results.
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Customer Data Platforms Bring Omnichannel Choreography Within Reach
One of the biggest issues data professionals face is dirty data. CDPs, by design, can help resolve this issue.
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What Can You Do With a Customer Data Platform?
What’s possible with a CDP that isn’t possible without one?
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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Understanding the Role of Artificial Intelligence in the Digital Workplace
AI is already in use in today's workplace, but it's use in the digital workplace place is limited. Here's why, and what is likely to happen in the future.
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What Is Cross-Device Identification and How Can Marketers Use It?
Catching up with experts on ways marketers can make the most of out cross-device identification (XDID) technology.
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Observational Customer Research
Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers.
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Step Away From the Phone: Mobile Addiction Will Probably Get Worse Before It Gets Better
“Out of sight, out of mind” might be just what we need from our mobile devices.
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A Pragmatic View of Predictive Analytics
The customer journey is the best place to start resetting expectations around predictive analytics.
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Great Customer Journeys Begin With the Right Tools
The customer journey should begin with a well-rounded communication strategy.
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How Customer Expectations Are Driving Product Thinking in Some Surprising Places
Customers expect rapid-fire innovation, greater personalization and real-time responsiveness.
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International Ecommerce: What Foreign Customers Expect From Your Online Store
Foreign customers want great customer and user experience too.
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Machine Learning Fragmentation Is Slowing Us Down: There Is a Solution
The pace of machine learning innovation is leading to fragmentation.
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Gartner Names Digital Commerce Leaders, Hootsuite-Facebook Integration and Other News
A look back at the week in customer experience software news.
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