Articles
Tag: digital experience (page 4)
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Customer Experience Is a Cross-Organizational Function
BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.
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GraphCMS Review: A Headless CMS for the Masses
GraphCMS is a cloud-based headless content management system based on GraphQL — a query language for APIs that’s used and open sourced by Facebook. Like all headless content management systems, GraphCMS lets you build rich content APIs for use on websites, web apps, mobile apps, smartwatches and pretty much any
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Employees Deserve the Same Digital Experience You Provide Customers
At some point in my career I reached an inflection point, when the technology I used at home surpassed the technology I used at work. I don't know exactly when it happened.
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Microsoft’s Ecommerce Path Takes Another Turn
Microsoft has had a long and complicated relationship with ecommerce in general and with its ecommerce vendor, Digital River, in particular. Microsoft's ecommerce history started with its 1996 acquisition of Commerce Server from eShop, a company founded by Pierre Omidyar, who went on to create eBay.
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Sprinklr Fills Out Its Customer Experience Cloud With Latest Upgrade
New York City-based Sprinklr has announced a major upgrade to its Experience Cloud (EC). The upgrade, which consists of the general availability of eight new integrated products, completes the platform's transformation from social platform to customer experience platform.
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Comcast (Yes, That Comcast) Knows a Thing or Two About Customer Experience
The following statement may surprise many: there's much to learn from Comcast’s customer experience team.
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Blockchain Slowly Moves Into the Marketing Industry
Jeremy Epstein likened his wait for blockchain to enter the marketing industry to this: he's sitting in a stadium waiting for a football game to begin. He’s got a ticket that says the game will start at 1 pm ET.
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Top B2B Industry Events (Oct. 5 to Nov. 7, 2017)
Mark your calendars: CMSWire's DX Summit is almost here. CMSWire is returning to the Radisson Blu Aqua in Chicago Nov. 13 to 15 for our third annual DX Summit, a deep dive into next-generation digital experiences.
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Procurement Tips to Get the CMS You Deserve
Selecting the right technology is a daunting prospect. No one likes going through the procurement process, so people are understandably looking for any advice to help them make their decision. Deane Barker's book "Web Content Management " includes a chapter on acquiring a CMS.
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Engage Your Audience With the Element of Surprise
The best mystery novels rely on surprise plot twists to keep the reader hooked through the end of the story. Some of our favorite movies use misdirection and surprise endings to entertain.
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Will Indie Merchants Force Amazon to Loosen Its Grip on Ecommerce?
The upward trajectory of ecommerce parallels the growth of the world wide web, and more growth is in the forecast. Worldwide retail ecommerce sales are predicted to rise 23.2 percent in 2017 to $2.290 trillion. That means for the first time, ecommerce sales will account for one-tenth of total
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Brad Dunn: Look at the Entire Customer Journey ‘From Couch to Couch’
Brad Dunn has been a storyteller for much of his career, whether working in advertising, digital marketing, improvisation, filmmaking, game design or stage directing. He’s used a combination of storytelling and technology to help forge connections with people of all ages and backgrounds.
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Digital Asset Management Readies for Its Fourth Era
When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed. With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
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DX Platform Users Debate Suite or Best-of-Breed
Forrester researchers say the debate between “best-of-breed versus native functionality” in digital experience software is over. Native solutions won. Analysts at the Cambridge, Mass.-based consultancy reported in their “Digital Experience Platform Trends, 2017” (fee required) research that native solutions are the “logical answer.'" Not so fast, say some practitioners.
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