Articles

Tag: digital experience (page 9)

  • Top B2B Industry Events (Sept. 14 to Oct. 18, 2017)

    Top B2B Industry Events (Sept. 14 to Oct. 18, 2017)

    Always have a backup plan. In today's digital world, everything happens in an instant. News, social media updates, push notifications, real-time information delivered to your phone.  During a trip to Pennsylvania this weekend I tried to use my debit card, but it was declined.

    Continue reading...


  • E-Spirit's New Intelligent Content Engine Drives AI-Based Personalization

    E-Spirit's New Intelligent Content Engine Drives AI-Based Personalization

    E-Spirit has added an artificial intelligence-powered personalization content engine into its FirstSpirit Digital Experience Hub. The Dortmund, Germany-based web content management provider is calling it the FirstSpirit Intelligent Content Engine. FirstSpirit is the company's web content management system that enables its Digital Experience Hub.

    Continue reading...


  • BloomReach Web Content Management Update Targets GDPR Compliance

    BloomReach Web Content Management Update Targets GDPR Compliance

    BloomReach wants to drive personalized customer experiences while satisfying the privacy compliance demands of the European Union's General Data Protection Regulation (GDPR) in its latest web content management release. The Mountain View, Calif.-based digital experience provider has released version 12 of BloomReach Experience, which combines the commerce capabilities of BloomReach

    Continue reading...


  • How Many Portals Does it Take to Deliver Good Patient Care?

    How Many Portals Does it Take to Deliver Good Patient Care?

    I called my physician’s office last week to ask if I should continue my current medication. I had the bloodwork done right before setting out on travels and wouldn't be seeing the doctor for a month. I just needed a simple yes or no answer.

    Continue reading...


  • Buying DX Technology Is Easy. Finding a Solution Is Hard

    Buying DX Technology Is Easy. Finding a Solution Is Hard

    All too often companies jump into the vendor selection and procurement process before they’ve identified the business and customer experience challenges the technology is intended to solve.

    Continue reading...


  • Microsoft's LinkedIn Ambitions Grow with New Audience Network

    Microsoft's LinkedIn Ambitions Grow with New Audience Network

    Microsoft made a major play to increase the reach of its ads — and ad tech — earlier this week with the announcement that users of LinkedIn sponsored content will be able to push its marketing and advertising campaigns beyond LinkedIn and onto third-party sites and apps.

    Continue reading...


  • Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

    Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

    Succeeding at digital business today — from commerce to government to high tech — requires harnessing an ecosystem of technology and capabilities. And that ecosystem is growing every day.  Think cloud-based services, martech and adtech software, customer journey orchestration, machine learning, conversational UIs, APIs and more.

    Continue reading...


  • Exploring the Ethical and Social Implications of AI

    Exploring the Ethical and Social Implications of AI

    "We built AI to make our lives better," said Shannon Vallor, technology ethicist and professor in the Department of Philosophy at Santa Clara University, but using these systems without careful consideration can have "consequences we didn't expect.

    Continue reading...


  • Treat Website Visitors as Respected Guests: Learn From the Bedouins

    Treat Website Visitors as Respected Guests: Learn From the Bedouins

    “It’s not just that they take you in, it’s the fact that there are no questions asked.” I overheard a colleague gushing to her officemates about her recent experiences with a Bedouin host in Egypt’s Sinai Peninsula. She was referring to the Bedouin tradition of unconditional hospitality.

    Continue reading...


  • Annette Franz: Without Happy Employees, Your 'CX Journey Is Already Marred'

    Annette Franz: Without Happy Employees, Your 'CX Journey Is Already Marred'

    Over the course of her career, Annette Franz has observed and helped contribute to significant shifts in thinking about customer experience. However, what has yet to change at many companies she encounters is a recognition of the important symbiotic link between employee and customer experience. Employee Experience First, Then Customer Experience As founder and CEO of

    Continue reading...


  • 'The Right Way to Select Technology': A Resource for Years to Come

    'The Right Way to Select Technology': A Resource for Years to Come

    The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.

    Continue reading...


  • 5 Reasons Why Users Will Have More Control of Their IoT Data

    5 Reasons Why Users Will Have More Control of Their IoT Data

    As the Internet of Things (IoT) readies itself for the information age’s next big leap, we are going to see a lot more debate this year and in the future about data security and privacy — with user control taking center stage.

    Continue reading...


  • Top B2B Industry Events (Sept. 7 to Oct. 11, 2017)

    Top B2B Industry Events (Sept. 7 to Oct. 11, 2017)

    For the past four years, I have been a part of a fantasy football (American football) league with some friends I've known since junior high school. Every year we get together, argue over the sport and pick players we've never met, based on statistics.

    Continue reading...


  • Your Single Customer View Isn’t as Good as It Could Be

    Your Single Customer View Isn’t as Good as It Could Be

    A single customer view (SCV) is a marketing best practice that’s key for differentiated customer engagement. With a single customer view, marketers can send relevant messages, respond rapidly and appropriately and gain the kind of ongoing customer loyalty that drives revenue growth.

    Continue reading...


Displaying 113-126 of 1915

NL-01a
Get the CMSWire Newsletter
  • Receive concise summaries of what's happening in your industry
  • Get access to exclusive reports, white papers and webinars

lock We take your privacy seriously

NL-03a
Get the CMSWire Newsletter

You'll receive:

  • Exclusive Articles
  • Latest White Papers
  • Early Event Invites

Join 55,000 subscribers and growing

We take your privacy seriously

Get the CMSWire Newsletter

Join 55,000 subscribers and growing

We take your privacy seriously

You'll receive

  • Exclusive Articles
  • Latest White Papers
  • Webinar Invites
NL-03a
Join 55,000
of your peers

Get the CMSWire newsletter.
Access exclusive news, best practices and events.