Articles

Tag: digital marketing (page 5)

  • HubSpot Broadens AI Reach With Kemvi Acquisition

    Inbound marketing software provider HubSpot announced yesterday its intention to buy Kemvi, an artificial intelligence (AI) and machine learning (ML) startup best known for a product that helps sales reps deepen their relationships with prospective buyers. Kemvi’s proprietary algorithm, DeepGraph, is the focal point of the acquisition.

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  • The Ultimate Guide to Content Marketing Channels: Audio & Visual

    The Ultimate Guide to Content Marketing Channels: Audio & Visual

    Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and ears. After listing all the most relevant social networks for content marketers, let's shift the focus to visual and audio channels.

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  • How to Start an Influencer Marketing Program Without a Budget

    How to Start an Influencer Marketing Program Without a Budget

    Influencers can add authenticity and reach to your content that your brand can’t achieve alone.  The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships.

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  • The Art and Science of Planning a Marketing Budget

    The Art and Science of Planning a Marketing Budget

    We've reached the midway point of the year. The time when people take vacations, travel to warm beaches and ... start their planning and budgeting processes for the coming year.  For marketing departments, they're doing this in the face of increased responsibilities in three areas:  Brand responsibilities — which encompass

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  • 11 Cost-Effective Live Video Marketing Ideas

    11 Cost-Effective Live Video Marketing Ideas

    The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing. But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss.

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  • Customer Journey Mapping Should Take a Page From GPS

    Customer Journey Mapping Should Take a Page From GPS

    “A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to control the consumer journey counterproductive.

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  • Content Marketers: Ditch the Clickbait and Focus on User Needs

    Content Marketers: Ditch the Clickbait and Focus on User Needs

    Experts put content marketing on a pedestal, but practitioners remain surprisingly skeptical. Although 88 percent of B2B marketers have adopted content marketing, according to the Content Marketing Institute’s 2016 B2B survey report, 70 percent of those marketers don’t believe that their strategies are effective. Well, effective at what? Avoid Sacrificing Intention for Attention Content

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  • Dear Panicked and Stressed Marketers, It's OK, Nobody's Figured It All Out

    Dear Panicked and Stressed Marketers, It's OK, Nobody's Figured It All Out

    Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for marketing technology strategy and digital transformation. Our expenses are out of control. Our security isn’t tight enough. Our storage isn’t large enough. We have five different contracts with the same marketing automation vendor.

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  • Sizmek Buys Rocket Fuel for $145 Million

    Sizmek Buys Rocket Fuel for $145 Million

    Sizmek acquired fellow marketing and advertising technology provider Rocket Fuel for $145 million today, well shy of the Redwood City, Calif.-based company's peak valuation of $2 billion. Rocket Fuel now joins Sizmek in the ranks of formerly publicly-traded companies.

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  • The Ultimate Guide to Content Marketing Channels: Social Networks

    The Ultimate Guide to Content Marketing Channels: Social Networks

    Content marketing has become the backbone of every worthwhile B2C and B2B marketing strategy. The short explanation for that is that no other form of marketing allows a brand to deliver such high value information at the same speed and scale.

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  • Zeta Global Acquires MarTech Provider Boomtrain

    Zeta Global Acquires MarTech Provider Boomtrain

    Zeta Global, a New York City-based multichannel marketing campaign management solution provider, announced today its acquisition of machine learning-driven MarTech provider Boomtrain. Zeta Global received funding three months ago to help make this acquisition. In April, Zeta Global earned its largest funding round to date: $115 million in equity capital

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  • Why WhatsApp Should Be Part of Your Marketing Strategy

    Why WhatsApp Should Be Part of Your Marketing Strategy

    WhatsApp boasts over 1.2 billion monthly active users: more than Twitter and Snapchat combined. And yet, most marketers leave WhatsApp out of their marketing strategy.   Marketers, it's time you start taking WhatsApp seriously as a marketing channel.

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  • What Marketers Should Know About the GDPR

    What Marketers Should Know About the GDPR

    Industry experts have significantly differing opinions on the impacts of the impending EU General Data Protection Regulation (GDPR). These span the gamut from positive: “GDPR offers companies a unique chance to rework their customer strategy, changing a reactive stance into a proactive one.

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  • CMI Survey Finds Marketers Struggle to Manage Content as Business Asset

    CMI Survey Finds Marketers Struggle to Manage Content as Business Asset

    Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens. Unfortunately, it's not as easy for content marketers, who need to set content and remember it.

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