Articles
Tag: digital media (page 2)
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Small Businesses Missing Out on Big Mobile Opportunity
Small businesses are facing a mobile challenge. While consumers are increasingly turning to their mobile devices to shop, share and socialize, small businesses seem reluctant to mobilize, making it harder for them to leverage their mobile audience. Mobile Optimization for All Defining mobile can be challenging in itself.
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LinkedIn Lets Users Add Document and Contents to Feeds
The big changes by LinkedIn from April are rolling on into May with another raft of updates for the social business site. This time, a new update lets users add media content to their profile pages to better get a message or your skills across.
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LinkedIn Buys Pulse News Reader for US$ 90 Million
Pulse, a popular and free news reader in the Flipboard or Zite style, has been scooped up by LinkedIn, the newest shooting star in social media, for US $90 million. LinkedIn Moving Past Professional Connections Buying Pulse is a LinkedIn rumor we had been following for the last month
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comScore Unveils Combined, Multi-Platform Audience Reporting Service
It’s a multi-platform world…so shouldn’t audiences be counted -- without duplication -- on all platforms? comScore thinks so, and this week the audience reporting service has officially launched its new cross-platform reporting service. The Media Metrix Multi-Platform, first shown in November as a beta, covers not only websites but
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A Look Back at Digital Marketing in 2012
We began 2012 talking about the theoretical impact that customer experience and content strategy would have on digital marketing. A theoretical discussion will only get you so far. So we got real and began talking about what customers want from their online experiences.
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Advertisers Go Native, Consumers Feel Misled
Advertisers have gone native. By that, we mean advertising formats that put a digital twist on print advertorials and special advertising sections. You’ve probably already seen some of these ad formats -- Twitter’s Promoted Tweets; Facebook Sponsored Stories ; promoted videos on YouTube and Tumblr; and other types of promoted
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Eloqua Partners with Brainshark to Offer Videos in Marketing Campaigns
Brainshark aims to improve how Eloqua customers use videos as a marketing tool, by improving their overall consumer appeal. Video Marketing is Popular Brainshark, is a cloud-based video marketing tool that provides users with the ability to share, track and improve their video marketing campaigns. In a statement, Chief Marketing Officer of Brainshark, Andy Zimmerman explained that it's becoming harder for marketers to promote products. They not only have to present themselves in unique fashion, but create content quickly that's readily available for not only PCs, but mobile and tablet devices.
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Social Media Drives Consumer Action #futurem
Social media as a marketing channel is still new enough the debate about its effectiveness as a driver of ROI and consumer action rages on. Panelists at a discussion during today’s Future M conference in Boston, “The Future of Social is Action and ROI,” disagreed on how effective
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DAM Lowdown: NerVve Takes Quantum Leap, Razuna v1.5.2 Fixes Some Bugs
What a DAM week it’s been. In digital asset management news, Quantum finds a NerVve, there’s another Razuna release, CMSWire contributors debate DAM News, a new eMam emerges, and orphaned works find a home. Some NerVve The idiosyncratically-capitalized NerVve Technologies specializes in automated video indexing and search capabilities, and it
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DAM Lowdown: Razuna Adds Chrome Extension, PicturePark Integrates YouTube
Another DAM week gone by … and, in digital asset management news, Razuna churns out updates, Picturepark gets cozy with YouTube, Real Story reports on media asset systems, KIT cuts back, and DAM systems may be speaking another language.
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DAM Lowdown: Front Porch Digital, Nuxeo 5.6 & Media Asset Management Startup axel video
It’s been another DAM week … and in this past week’s digital asset management news, Front Porch Digital and Nuxeo update, axel video gets radically simple, Amazon hearts CORS, and some thoughts about EMI’s needs and filenames’ possibilities. Updated Front Porch Front Porch Digital’s DIVAdirector media asset management system
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Customer Experience: Content is an Enabler
Yahoo, which has traditionally been seen as a content company, has just hired Marissa Mayer, a product person to run it. On the Web we want to do things. Content enables us to do these things. Increasingly, the value of content is measured in what it enables us to do.
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NBC Buys Microsoft's Share of MSNBC.com
Hello, NBCNews.com. On Sunday night, the 16-year joint venture between NBC and Microsoft that was MSNBC.com ended, and the TV network’s news arm will rename the site in its own name. MSNBC.
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A Digital Strategy for Social, Collaborative, Mobile Content #cgint
Will digital kill the intranet? Will social kill the intranet? Will the two together kill off the intranet? To all three questions, the answer is probably not, according to intranet guru Jane McConnell who was leading a question and answer on these issues at today’s Advanced Intranet Portal conference in
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