Articles
Tag: digital media (page 2)
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LinkedIn Buys Pulse News Reader for US$ 90 Million
Pulse, a popular and free news reader in the Flipboard or Zite style, has been scooped up by LinkedIn, the newest shooting star in social media, for US $90 million. LinkedIn Moving Past Professional Connections Buying Pulse is a LinkedIn rumor we had been following for the last month
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A Look Back at Digital Marketing in 2012
We began 2012 talking about the theoretical impact that customer experience and content strategy would have on digital marketing. A theoretical discussion will only get you so far. So we got real and began talking about what customers want from their online experiences.
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Advertisers Go Native, Consumers Feel Misled
Advertisers have gone native. By that, we mean advertising formats that put a digital twist on print advertorials and special advertising sections. You’ve probably already seen some of these ad formats -- Twitter’s Promoted Tweets; Facebook Sponsored Stories ; promoted videos on YouTube and Tumblr; and other types of promoted
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Eloqua Partners with Brainshark to Offer Videos in Marketing Campaigns
Brainshark aims to improve how Eloqua customers use videos as a marketing tool, by improving their overall consumer appeal. Video Marketing is Popular Brainshark, is a cloud-based video marketing tool that provides users with the ability to share, track and improve their video marketing campaigns. In a statement, Chief Marketing Officer of Brainshark, Andy Zimmerman explained that it's becoming harder for marketers to promote products. They not only have to present themselves in unique fashion, but create content quickly that's readily available for not only PCs, but mobile and tablet devices.
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Social Media Drives Consumer Action #futurem
Social media as a marketing channel is still new enough the debate about its effectiveness as a driver of ROI and consumer action rages on. Panelists at a discussion during today’s Future M conference in Boston, “The Future of Social is Action and ROI,” disagreed on how effective
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Customer Experience: Content is an Enabler
Yahoo, which has traditionally been seen as a content company, has just hired Marissa Mayer, a product person to run it. On the Web we want to do things. Content enables us to do these things. Increasingly, the value of content is measured in what it enables us to do.
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NBC Buys Microsoft's Share of MSNBC.com
Hello, NBCNews.com. On Sunday night, the 16-year joint venture between NBC and Microsoft that was MSNBC.com ended, and the TV network’s news arm will rename the site in its own name. MSNBC.
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A Digital Strategy for Social, Collaborative, Mobile Content #cgint
Will digital kill the intranet? Will social kill the intranet? Will the two together kill off the intranet? To all three questions, the answer is probably not, according to intranet guru Jane McConnell who was leading a question and answer on these issues at today’s Advanced Intranet Portal conference in
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Google+ Hangouts on the Air, Via YouTube
A new video sharing feature has gone live on Google's social network, and people in 40 countries can now broadcast their Google+ Hangouts live on YouTube. Google+ Hangouts on Air is a new place to easily shoot video and share it not only with people in your Google+ circles
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Tweet Jam Recap: Is DAM the Future of Customer Experience? #CXMChat
There is definitely more to digital asset management than meets the eye. That became very apparent during yesterday’s #CXMChat in which we dissected Digital Assets & the Customer Experience. To discuss digital asset management with a host of enterprise thought leaders, digital marketing professionals, self-described technology geeks, web developers
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Social Media Week 2012: Hashtags, Infographics and Momentum, Oh My #SMW12
In the past few years, there are many events that have been borne out of our digital world.
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Will the Internet Become Hyper-Personalized in 2012?
Many have made predictions about what’s to come in 2012 on just about every topic. One in particular, about the future of the Internet, caught our attention. The Year of the Personal Internet? In December, Daylife, a leading cloud content and publishing platform for a variety of well-known sites including
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Adobe Restructures in Favor of Digital Media & Marketing; Cuts 750 Jobs
In a struggle to maintain leadership, Adobe announced the restructuring of its business to focus on Digital Marketing and Digital Media. The move cuts hundreds of full-time positions in order to better allocate resources to these areas.
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Altus365's Cloud Based Searchable Rich Media Platform, Take Advantage of your Videos
Rich media is becoming an integral component of everything we do. It's used in sales presentations, conference presentations, websites, web conferences, training and more.
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