Articles

Tag: digital (page 2)

  • NYS's CDO: Our Job Is Putting People First

    NYS's CDO: Our Job Is Putting People First

    Talk about a big responsibility: When Rachel Sterne Haot was hired as New York State's Chief Digital Officer last year, Gov. Andrew M. Cuomo gave her the job of taking the Empire State's "digital presence to the next level.

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  • How Effective Are CRM Systems?

    How Effective Are CRM Systems?

    No matter how many bells and whistles CRM develops each year — customer listening, social media promotion, analytics-everywhere, to name a few examples — the core of the platform remains the same. At the end of the day it all starts from a foundation of service, sales and marketing.

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  • How Can You Measure Dark Social?

    How Can You Measure Dark Social?

    Internet users are getting more sophisticated with their digital behavior, especially in terms of expressing themselves online. Take peer-to-peer (P2P) social platforms, for instance — networks designed for IM chats.

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  • New Service Aims to Empower Local Businesses

    New Service Aims to Empower Local Businesses

    Local businesses just got a boost with the launch of a new service that combines online scheduling, automated marketing, real time communication and client management — all in one integrated experience. Optimized for mobile web and mobile apps, MyTime Scheduler was created to give small businesses a level playing field

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  • How Marketing Content Wastes Money

    Docurated has confirmed what many marketing people already suspect: only a small percentage of that content you create is actually being used in the sales process.

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  • We Should Talk: How Live Chat Improves CX

    We Should Talk: How Live Chat Improves CX

    Talk to me. Or rather, talk to your customers. Live chat is the best way to boost overall satisfaction with your customer service, according to the latest quarterly Zendesk Benchmark report released today. In an analysis of live chat as a customer service channel, Zendesk, a provider of customer

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  • How You Can Make a Good Company Great

    How You Can Make a Good Company Great

    What makes a company great? Shep Hyken, professional speaker, bestselling author and Chief Amazement Officer for Shepard Presentations, said it’s not just the product. Hyken, a customer service and experience expert, spoke during CXweek, an online conference featuring daily webinars and content downloads to raise awareness of and

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  • Why Most Online Retailers Fail

    Why Most Online Retailers Fail

    We’ve all heard about that “friend of a friend,” who made it big by quitting her day job and becoming her own boss. While the idea of calling all the shots may sound appealing to a disgruntled nine-to-fiver, most people fail to consider the whole picture.

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  • The Organization-Customer Disconnect

    The irony of this period of big data is that many organizations are becoming even more disconnected from their customers. Technology creates both insights and blindness when it comes to understanding customers.

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  • Tahzoo Scoops Up HintTech

    In a recent Forrester report, researchers named only 16 companies as specialty agencies which, “more often than not … determine the success or failure of digital experience delivery initiatives.

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  • Is Your Community Boring? Send in the Advocates

    Is your online community everything you dreamed it would be? Members constantly exchanging ideas and advice? Content that is always fresh and inviting? Engagement so high that members can’t stop raving about you across their social networks? Or are you in with the 94 percent of B2B marketers Demand Metric

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  • What You Need to Know About the State of the Web

    What You Need to Know About the State of the Web

    WordPress dominates, even for businesses. Facebook and Twitter linking is prevalent. Those are some of the findings in a "State of the Web" report released today by CodeGuard, an Atlanta-based website cloud backup provider Nothing earth-shattering, we know. Any surprises? "We were surprised by just how dominantAngular is," said

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  • Don't Sell the Internet of Things Short

    Don't Sell the Internet of Things Short

    What's in a name? According to the Technology Partnership (TTP), a Cambridge, England-based tech firm, quite a lot. Last week, the TTP issued a report, which I can only assume was meant to stir the collective pot that is the Internet of Things (IoT).

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  • Can Tracx Help You Manage Your Social Media?

    Can Tracx Help You Manage Your Social Media?

    We reported last month that social media tools aren't cutting it for marketers. Officials at Tracx think differently. The New York City-based provider today released updated tools for its social media management platform. It provides for marketers a "new intelligence and context-driven publishing and engagement experience," according to officials.

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