Articles

Tag: digital (page 3)

  • Put Your Best Foot Forward: Get Smart About User Experience

    Put Your Best Foot Forward: Get Smart About User Experience

    When your website serves as the primary face of your brand, the user experience can make all the difference in forming brand perceptions and in earning (or failing to earn) customer loyalty and support.

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  • If You Love the Customer, Your Organization Will Hate You

    Focusing on the needs of customers is a thankless job in most organizations. In fact, the customer champion is seen as annoying, irritating and a trouble maker. It is a career-limiting role.

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  • Digital Marketers, It's Not All About You #GartnerDMC

    Companies striving to create the perfect customer experience always put the customer first. Don’t they? Of course, this is Marketing 101. Digital marketers got a shock to the system from presenter Richard Fouts, Gartner research vice president, speaking at the Gartner Digital Marketing Conference in San Diego yesterday: too many

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  • What Do Your Customers Really Need? #GartnerDMC

    What Do Your Customers Really Need? #GartnerDMC

    Kids sometimes have trouble differentiating what they want from what they need. A child may fuss and cry during playtime, but will forcefully say "no" if you ask if she needs a nap.

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  • My POV: Go Local for Digital Experience Insight

    My POV: Go Local for Digital Experience Insight

    There's no shortage of digital marketing conferences, given the rapid changes in technology and convergence of purposes that can arise from these technologies. But the best conferences often have a dedicated focus on local issues or highlight local leaders, like the recent MBO15 digital marketing conference in Indianapolis.

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  • How I Learned to Stop Worrying and Love Facebook

    How I Learned to Stop Worrying and Love Facebook

    Hi, I'm Deb, and I'm a social media user. As a business professional, I frequent such places as LinkedIn, Twitter, SlideShare and even at times Google plus. I'm on Facebook, too, but have always reserved it solely for sharing with family and friends.

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  • Putting the Customer First is the Best Business Case

    Over the years, we have done a number of task identification projects for health organizations. Generally, the top task was checking symptoms. However, when we worked with Norwegian Hospitals, we found the top task was: “what happens before, during and after treatment.

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  • Encrypt the Whole Web, Mozilla Pleads (Again)

    Encrypt the Whole Web, Mozilla Pleads (Again)

    If the whole web were encrypted by default, communications engineers argued, then malicious actors wouldn’t be able to guess which web sessions were relatively important by whether or not they were encrypted. The technology existed, the standards were in place and most of these engineers were supportive. It was 1999.

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  • Making a DAM Decision

    Making a DAM Decision

    "It's not hard to make decisions when you know what your values are." -- Roy Disney Yes, it's that time of year again… Spring has sprung, and with that, energy and renewal comes the Henry Stewart DAM Conference to NY, NY May 7–8.

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  • Could StepOne's CX Solutions Close the Multichannel Divide?

    Weaving together the fragmented customer experience across various channels is a daily challenge for today’s digital marketers. But StepOne, with the release of three new customer experience solutions, hopes to change this. Using machine learning and predictive analytics, the new solutions – which include post-retail engagement, order fulfillment and

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  • How to Plan an Email Marketing Launch

    You have to love the value email marketing can bring. Its purpose – whether to announce a sales event, share news or introduce a new product — is universally understood from your neighbor down the street to the clients and customers who are still reluctant to own a Facebook account.

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  • A True CMO Focuses on Business Results

    A True CMO Focuses on Business Results

    In many organizations, the marketing function is still viewed as a cost center instead of a revenue driver. Part of the reason is inertial, formed from years when top marketing executives ran departments instead of taking responsibility for their businesses.

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  • 5 Ways to Create a Marketing Technology Frankenstein

    5 Ways to Create a Marketing Technology Frankenstein

    Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the wrong choices.

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  • The Millennial Generation is Defining the Web Experience

    The millennial generation is rebalancing the relationship between the individual and the organization.  The Millennials, also known as Generation Y or the Digital Natives, like to play by their own rules writes Lauren Martin for Elite Daily in September 2014. They are skeptical, particularly about authority and the system.

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